How much does Rakuten Link make per month?

Based on our ML-calibrated revenue forecast, Rakuten Link earns approximately $1.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Rakuten Link?

Browse the full Communication category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Rakuten Link?

Rakuten Link is published by Rakuten Group, Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Rakuten Link's BU Score?

Rakuten Link has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Rakuten Link

Quality Score

Solid

Rakuten Link

Name: Rakuten Link — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Rakuten Link revenue, Rakuten Link app analytics, mobile app revenue estimate, Communication revenue, Android app revenue

High confidence

3.5 ✍️ Editor

✍️ bumetric analysis

“

Rakuten Link is an Android app from Rakuten Group, Inc. in the Communication category, currently rated 3.5★ across 138,599 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 65: Solid (established niche player). For a Communication app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

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Description hook & conversion structure
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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$130K

↳ What it cost to build · not monthly revenue

Likely range $100K – $175K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Communication complexity ×1.65	+$32K
🌐 Cross-platform reach (iOS + Android)	+$45K

Total estimate $130K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$15K

↳ What it would sell for · not monthly revenue

Marketplace range $10K – $20K · 14× MRR multiple

💸 ~0.1× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating < 3.5 (weak)	-18%
🏷 Communication category multiple	+5%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 14× MRR

👥 Estimated audience size

13.0M

Lifetime downloads (US-equivalent)

Monthly active

3.9M

Daily active

2.3M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Communication engagement	~95 installs / rating
🔁 Communication D30 retention	30%
📍 DAU / MAU stickiness	0.60

DAU / MAU 59% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Concerning · 50/100BIG TIERbelow benchmarks

Revenue Strength

5.8

Product Quality

6.9

Market Position

0.0

Growth Velocity

5.0

Defensibility

6.5

Operational Safety

8.0

Founder Strength

6.8

Monetization Maturity

1.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 3.46★ across 138,599 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Moderate — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (138,599 ratings)METRIC		+$12,000
Below-average rating (3.5★)METRIC		−$1,500
Established app (6y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Rakuten Link
Developer: Rakuten Group, Inc.
Bundle ID: jp.co.rakuten.mobile.rcs
App Store URL: Open in App Store
Category: Communication
Content rating: Not found
Languages: Not found

Company

Website: network.mobile.rakuten.co.jp
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $1.1K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth138,599 ratings+63% lifetimeShow 3-year history estimate ▾

Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Rakuten Link's basic features

■Calls: Voice and video calls

Rakuten Mobile subscribers can use unlimited calls and SMS to Rakuten Link users, as well as to other mobile networks and landline numbers in Japan and in 66 designated countries and regions through Rakuten Link. Calls / SMS to mobile phones and landlines including other carriers in Japan are free when calling to a Japanese number.

■Messages: Fun group messages

You can create chat groups with other Rakuten Link users for up to 100 people, and share photos, videos, and documents, as well as messages.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v3.7.1🔄 updated 0d ago📂 Communication💰 Free📺 Ad-supported

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Rakuten Link: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →