Fashion Doll - Shopping Day 2
60
Quality Score
Solid
✍️ Bumetric analysis
“
Fashion Doll - Shopping Day 2 is an Android app from Fashion Doll Games Inc in the Casual category, currently rated 4.3★ across 2,276 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 60: Solid (established niche player). For a Casual app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
1 snapshots on record
Rating
4.3
Reviews
2,276 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
1
since Sep 2026
ONE-TIME · BUILD
💰 Estimated build cost
$175K
↳ What it cost to build · not monthly revenue
Likely range $130K – $235K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.9y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Casual complexity ×1.50 | +$25K |
| 🌐 Cross-platform reach (iOS + Android) | +$41K |
| ⚙ 9.9y maintenance × ~1-person team | +$59K |
Total estimate
$175K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 14× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 9.9y proven track record | +20% |
| 🏷 Casual category multiple | -22% |
Final multiple
14× MRR
👥 Estimated audience size
350K
Lifetime downloads (US-equivalent)
Monthly active
11K
Daily active
3.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Casual engagement | ~220 installs / rating |
| 📅 9.9y of rating accumulation | -30% |
| 🔁 Casual D30 retention | 6% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Casual |
| 📦 Tiny game bundle | → Native 2D engine |
💀 Maintenance status
Likely abandoned
88%
Last shipped 2017-01-09 · 3570 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 9y+ since last update | Likely abandoned |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
7.8
Market Position
0.0
Growth Velocity
5.0
Defensibility
7.5
Operational Safety
7.0
Founder Strength
6.1
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.31★ across 2,276 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 3570d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (3570d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (2,276 ratings)METRIC | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fashion Doll - Shopping Day 2
- Developer
- Fashion Doll Games Inc
- Bundle ID
- net.fashiondollinc.android_wintershopping
- App Store URL
- Open in App Store
- Category
- Casual
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The shopping mall is the perfect day out for you and your BFF this holiday season. Winter is keeping you indoors, so a day shopping is the best way to pass some time hanging out at the mall.
You and your BFF love hitting the mall when the seasons change because you know all the fun winter season fashions will be hitting the racks. Spend the whole day with a fashion makeover. You can relax at the spa with some warm facial treatments. You both can check out the newest winter makeup line of products and give them a try. Dress up in as many winter outfit as you want to try on during the day.… View full description on the official store →
You and your BFF love hitting the mall when the seasons change because you know all the fun winter season fashions will be hitting the racks. Spend the whole day with a fashion makeover. You can relax at the spa with some warm facial treatments. You both can check out the newest winter makeup line of products and give them a try. Dress up in as many winter outfit as you want to try on during the day.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v1.1🔄 updated 9y ago📂 Casual💰 Free📺 Ad-supported🚀 Launched 2016 (9y old)
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Fashion Doll - Shopping Day 2: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Fashion Doll Games Inc
View all →📦 Portfolio summaryBIG studio
37apps·$2.3M/mocombined
✓ Diversified — top app contributes 31%; risk spread across portfolio
About this analysis
Why medium confidence: 2,276 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Fashion Doll - Shopping Day 2 make per month?▴
Based on our ML-calibrated revenue forecast, Fashion Doll - Shopping Day 2 earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Fashion Doll - Shopping Day 2 profitable?▴
With estimated build cost $175K and monthly revenue $5.0K, Fashion Doll - Shopping Day 2 looks break-even-grade — payback period sits around 2.9 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Fashion Doll - Shopping Day 2 have?▴
Estimated audience: ~350K lifetime downloads, ~11K monthly active users, and ~3K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Fashion Doll - Shopping Day 2?▴
Browse the full Casual category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Fashion Doll - Shopping Day 2 built with?▴
Our heuristic places Fashion Doll - Shopping Day 2 on the Native Android (Kotlin) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Fashion Doll - Shopping Day 2 still actively maintained?▴
Maintenance status: Likely abandoned (88% abandonment risk). Last shipped version was 9+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Fashion Doll - Shopping Day 2 sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Fashion Doll - Shopping Day 2 last updated?▴
Fashion Doll - Shopping Day 2 last shipped a new version on 2017-01-09 — more than 9 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Fashion Doll - Shopping Day 2?▴
Fashion Doll - Shopping Day 2 is published by Fashion Doll Games Inc on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Fashion Doll - Shopping Day 2's BU Score?▴
Fashion Doll - Shopping Day 2 has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.