Watercolour Reference
58
Quality Score
Solid
✍️ bumetric analysis
“
Watercolour Reference is an Android app from STTG in the Art & Design category, currently rated 4.7★ across 15 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 58: Solid (established niche player). For a Art & Design app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.9K
per month
→
12-mo forecast
$1.7K – $6.0K
per month
→
24-mo forecast
$1.5K – $13.8K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Art & Design complexity ×1.10 | +$5K |
| 🌐 Cross-platform reach (iOS + Android) | +$35K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $40K – $75K · 26× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Art & Design category multiple | -5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
26× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.9K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$1.6K – $3.8K
12 months
$1.7K – $6.0K
24 months
$1.5K – $13.8K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 49/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
4.5
Product Quality
3.7
Revenue Strength
3.3
Monetization Maturity
4.0
Defensibility
8.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $757 - $4734/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 15 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $34K-$60K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($1.49)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Pre-traction phase (15 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Watercolour Reference
- Developer
- STTG
- Bundle ID
- uk.co.shingler.watercolourreference2
- App Store URL
- Open in App Store
- Category
- Art & Design
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.speaktothegeek.co.uk
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $172/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth15 ratings+36% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Watercolour Reference has been designed to assist watercolour artists and painters, either beginners or the more advanced. This app assists the artist in the choice of appropriate colours and shades by providing data on individual colour characteristics and suggesting colour mixes/combinations and tips for a variety of topics.
The Paint Mixing simulation allows you to choose up to three colours and mix them together in varying quantities to produce an estimation of how they might mix in the real world.… View full description on the official store →
The Paint Mixing simulation allows you to choose up to three colours and mix them together in varying quantities to produce an estimation of how they might mix in the real world.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v2.6.2🔄 updated 0d ago📂 Art & Design💰 Free💎 IAP $0.99 per item
🔔
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📝 Description
95
BU Score · Transcendent
More by STTG
View all →📦 Portfolio summaryINDIE studio
4apps·$596/mocombined
✓ Diversified — top app contributes 33%; risk spread across portfolio
About this analysis
Why low confidence: only 15 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Watercolour Reference is a small / niche Android app in the art & design space with weak public traction — only 15 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Watercolour Reference make per month?▴
Our model estimates Watercolour Reference earns roughly $1.9K/mo, but with only 15 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like Watercolour Reference?▴
Browse the full Art & Design category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Watercolour Reference?▴
Watercolour Reference is published by STTG on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Watercolour Reference's BU Score?▴
Watercolour Reference has a BU Score of 58/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.