ABOUT YOU Mode Online Shop
67
Quality Score
Solid
ABOUT YOU Mode Online Shop
Medium confidence
✍️ bumetric analysis
“
ABOUT YOU Mode Online Shop is an iOS app from ABOUT YOU GmbH in the Shopping category, currently rated 4.8★ across 846 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 67: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.1K/mo · 308K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (160 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 16× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
👥 Estimated audience size
84K
Lifetime downloads (US-equivalent)
Monthly active
10K
Daily active
1.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
6.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
1.8
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.78★ across 846 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (23 languages)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (846 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.20.0
This version contains bug fixes, new functionalities and various UX improvements.
Happy shopping!
Happy shopping!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ABOUT YOU Mode Online Shop
- Developer
- ABOUT YOU GmbH
- Bundle ID
- de.aboutyou.mobile.app
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IT, LV, LT, PL, PT, RO, RU, SK, SL, ES, SV
Company
- Website
- Not found
- Tagline
- Online fashion from over 3000 top brands | ABOUT YOU
- Description
- Order your fashion today at ABOUT YOU. Free* & fast delivery! Over 3000 Brands - 30 Days Return Policy - Fast delivery
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $135.6M ($131.2M – $140.0M)AI medium
- AI annual estimate
- $1627.5M/yr
- ML model estimate / mo
- $2.3K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/aboutyouglobal · instagram instagram.com/aboutyoude · tiktok tiktok.com/@aboutyou · twitter twitter.com/aboutyou_com · youtube youtube.com/@aboutyou_com
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- en.aboutyou.de/b/shop/about-you-60555
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "ABOUT YOU Mode Online Shop" is estimated to generate between $131.25 million and $140 million in monthly revenue, leading to an annual estimate of approximately $1.63 billion. This is based on ABOUT YOU GmbH's reported group revenue of over EUR 2 billion for FY 2024/2025 and historical claims that the smartphone app accounts for 75-80% of the company's revenue.
Sources mentioned: ECDB, LeadIQ, Companies Market Cap, Growjo, ABOUT YOU Holding SE, Wikipedia, The CEO Magazine, Fashion United
📈Ratings growth846 ratings+84500% lifetimeShow 3-year history estimate ▾
Tracked (33 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
You can shop from anywhere, anytime, and never miss out on vouchers and offers, while always having your wishlist with you - what are you waiting for?
***Inspiring***
- Let yourself be inspired by the latest trends
- Discover styles hand-picked by our fashion editors
- Follow the coolest bloggers and celebrities
***Personalised***
- Find styles that suit you with just one click
- Get news on topics that interest you every day
- Share your favourite items with your friends
***Practical***
- Keep track of things and add products to your wishlist… View full description on the official store →
***Inspiring***
- Let yourself be inspired by the latest trends
- Discover styles hand-picked by our fashion editors
- Follow the coolest bloggers and celebrities
***Personalised***
- Find styles that suit you with just one click
- Get news on topics that interest you every day
- Share your favourite items with your friends
***Practical***
- Keep track of things and add products to your wishlist… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 160 MB🔞 4+📱 iOS 15.0+🔖 v7.20.0🔄 updated 0d ago🌐 BG, HR, CS, DA, NL +18📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.29 → 4.80 (improved 1.51★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-11
⭐
Rating ↑ 1.88 → 2.22 (improved 0.34★)
2022-05
⭐
Rating ↓ 3.50 → 2.67 (dropped 0.83★)
2022-05
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
2022-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 6 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇧🇷 BR | 4.8967★ | 455 | 4.8967★ this version |
| 🇨🇦 CA | 4.76471★ | 85 | 4.76471★ this version |
| 🇩🇪 DE | 4.7849★ | 116,861 | 4.7849★ this version |
| 🇫🇷 FR | 4.74256★ | 4,568 | 4.74256★ this version |
| 🇮🇳 IN | 4.68851★ | 61 | 4.68851★ this version |
| 🇺🇸 US | 4.78251★ | 869 | 4.78251★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ABOUT YOU Mode Online Shop: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 846 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does ABOUT YOU Mode Online Shop make per month?▴
Based on our ML-calibrated revenue forecast, ABOUT YOU Mode Online Shop earns approximately $2.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like ABOUT YOU Mode Online Shop?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes ABOUT YOU Mode Online Shop?▴
ABOUT YOU Mode Online Shop is published by ABOUT YOU GmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ABOUT YOU Mode Online Shop's BU Score?▴
ABOUT YOU Mode Online Shop has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.