American Family Insurance App
72
Quality Score
Strong
American Family Insurance App
High confidence
✍️ bumetric analysis
“
American Family Insurance App is an iOS app from American Family Insurance in the Finance category, currently rated 4.7★ across 90,408 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 72: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$793/mo · 7K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (169 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 20× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
Final multiple
20× MRR
👥 Estimated audience size
5.4M
Lifetime downloads (US-equivalent)
Monthly active
1.5M
Daily active
600K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
9.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 90,408 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (90,408 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.3.0
Thanks for using MyAmFam. In this update:
* We improved performance and stability
* You can add a vehicle to your policy for select auto policies
* You can update vehicle coverages for select auto policies
* You can receive push notifications for select auto policies… Full release notes →
* We improved performance and stability
* You can add a vehicle to your policy for select auto policies
* You can update vehicle coverages for select auto policies
* You can receive push notifications for select auto policies… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- American Family Insurance App
- Developer
- American Family Insurance
- Bundle ID
- com.amfam.myamfam
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Save up to 40% when you bundle home and auto*
- Description
- Offering Business and Personal Insurance coverage options for your home, office, autos and life. Let us protect the dreams you've worked so hard to achieve.
- Founded
- Not found
- HQ / Address
- Madison
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $660/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/amfam
- linkedin.com/companies/american-famil…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/amfam · instagram instagram.com/amfam · linkedin linkedin.com/companies/american-famil… · twitter x.com/amfam · youtube youtube.com/user/amfam/custom
- Not found
- Phone
- 1-800-692-6326
- Contact page
- amfam.com/contact
- About page
- amfam.com/about
✨AI Revenue EstimateCONFIDENCE: HIGH
The American Family Insurance App (MyAmFam app) is a customer service application designed for policy management, payments, claims, and roadside assistance, rather than direct revenue generation through in-app purchases or subscriptions. Publicly available sources, including app store descriptions and industry analysis tools, do not indicate any direct revenue streams for the app itself. The app serves to enhance customer experience and streamline interactions with American Family Insurance's core business, which generates billions in annual revenue from insurance policies.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, App Store, Google Play
📈Ratings growth90,408 ratings+-11% lifetimeShow 3-year history estimate ▾
Tracked (47 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
American Family Insurance makes it easier than ever to protect your dreams on the go. The newly enhanced MyAmFam app is packed with features, from roadside assistance to real‐time payment status. It’s never been more convenient to keep up with your home, car and umbrella American Family insurance policies.
Check out what the MyAmFam app can do for you:
View Insurance Policies at Your Convenience:
• Easy access to all your account details all in one place
• Access proof of insurance in an instant
• Use Touch ID or Face ID to log in easily and securely
• Get an Auto Insurance Quote… View full description on the official store →
Check out what the MyAmFam app can do for you:
View Insurance Policies at Your Convenience:
• Easy access to all your account details all in one place
• Access proof of insurance in an instant
• Use Touch ID or Face ID to log in easily and securely
• Get an Auto Insurance Quote… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 169 MB🔞 4+📱 iOS 17.0+🔖 v3.3.0🔄 updated 0d ago🌐 EN, ES📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v3.2.1 → v3.2.2
2026-05
🔧
Shipped update — v? → v3.2.1
2026-04
⭐
Rating ↑ 2.50 → 4.73 (improved 2.23★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-03
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
2019-03
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2019-03
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for American Family Insurance App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by American Family Insurance
View all →📦 Portfolio summaryINDIE studio
4apps·$2K/mocombined
✓ Diversified — top app contributes 36%; risk spread across portfolio
About this analysis
Why high confidence: 90,408 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does American Family Insurance App make per month?▴
Based on our ML-calibrated revenue forecast, American Family Insurance App earns approximately $660/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like American Family Insurance App?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes American Family Insurance App?▴
American Family Insurance App is published by American Family Insurance on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is American Family Insurance App's BU Score?▴
American Family Insurance App has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.