Asana: Work Management
73
Quality Score
Strong
Asana: Work Management
High confidence
✍️ bumetric analysis
“
Asana: Work Management is an iOS app from Asana, Inc. in the Business category, currently rated 4.7★ across 15,560 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 73: Strong (healthy traction). For a Business app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.5K/mo · 45K ratings · 3.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (314 MB) | +$40K |
| ⚙ Business complexity ×1.50 | +$45K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $25K · 18× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Business category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
1.0M
Lifetime downloads (US-equivalent)
Monthly active
220K
Daily active
66K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.4
Market Position
0.9
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
4.2
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.68★ across 15,560 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (15,560 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Multilingual (14 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.21.0
Some updates make a big entrance. Others quietly hand you exactly what you need, right when you need it. This one’s a bit of both.
First up: projects notes on mobile.… Full release notes →
First up: projects notes on mobile.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Asana: Work Management
- Developer
- Asana, Inc.
- Bundle ID
- com.asana.Asana
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, ID, IT, JA, KO, PL, PT, RU, ES, SV, ZH
Company
- Website
- Not found
- Tagline
- Supercharge your teams with AI that gets work done
- Description
- Work anytime, anywhere with Asana. Keep remote and distributed teams, and your entire organization, focused on their goals, projects, and tasks with Asana.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.2K/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/intent/follow?screen_name=asana
- linkedin.com/company/asana
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/asana · instagram instagram.com/asana · linkedin linkedin.com/company/asana · twitter x.com/intent/follow?screen_name=asana · youtube youtube.com/channel/UC2BoogM0AqwOJyoS…
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- asana.com/product/ai/ai-teammates
📈Ratings growth15,560 ratings+10% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Asana is the easiest way to manage team projects and your individual tasks. From the small stuff to the big picture, Asana organizes work so you and your teams are clear on what to do, when to do it, and how to get it done.
USE ASANA WHEREVER YOU ARE
Access Asana on mobile or on the web. Project management doesn’t stop at your desk—no matter where you are, stay focused and keep your team’s work on track.
GET ORGANIZED
Set up different projects to bring your team’s work together in one shared space. Break the workload down into manageable tasks and give them a clear owner and due date.… View full description on the official store →
USE ASANA WHEREVER YOU ARE
Access Asana on mobile or on the web. Project management doesn’t stop at your desk—no matter where you are, stay focused and keep your team’s work on track.
GET ORGANIZED
Set up different projects to bring your team’s work together in one shared space. Break the workload down into manageable tasks and give them a clear owner and due date.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 314 MB🔞 4+📱 iOS 18.0+🔖 v26.21.0🔄 updated 0d ago🌐 NL, EN, FR, DE, ID +9📂 Business💰 Free
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.70 → 4.60 (improved 1.90★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-06
⭐
Rating ↑ 2.43 → 2.75 (improved 0.32★)
2020-06
⭐
Rating ↑ 2.00 → 2.40 (improved 0.40★)
2020-06
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
2020-06
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2020-06
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2020-06
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.67706★ | 15,576 | 4.67706★ this version |
| 🇬🇧 GB | 4.64639★ | 2,022 | 4.64639★ this version |
| 🇩🇪 DE | 4.57041★ | 1,960 | 4.57041★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Asana: Work Management: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Asana, Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$1K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
Similar apps in Business
About this analysis
Why high confidence: 15,560 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Asana make per month?▴
Based on our ML-calibrated revenue forecast, Asana earns approximately $1.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Asana?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Asana?▴
Asana is published by Asana, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Asana's BU Score?▴
Asana has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.