BCBSM
76
Quality Score
Strong
BCBSM
High confidence
✍️ bumetric analysis
“
BCBSM is an iOS app from Blue Cross and Blue Shield of Michigan in the Medical category, currently rated 4.7★ across 75,796 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Medical app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$458/mo · 9K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (67 MB) | +$6K |
| ⚙ Medical complexity ×1.55 | +$31K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$40K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 19× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Medical category multiple | +12% |
Final multiple
19× MRR
👥 Estimated audience size
4.2M
Lifetime downloads (US-equivalent)
Monthly active
1.0M
Daily active
200K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Medical engagement | ~55 installs / rating |
| 🔁 Medical D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
9.4
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.71★ across 75,796 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (75,796 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.51.0
- Bug Fixes and Mobile App Maintenance & Annual Updates 2026
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- BCBSM
- Developer
- Blue Cross and Blue Shield of Michigan
- Bundle ID
- com.bcbsm.mmaprod
- App Store URL
- Open in App Store
- Category
- Medical
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Trusted, quality plans for everyone
- Description
- Find individual, family, Medicare, dental and vision coverage. Compare health insurance plans with us—a leader in health care, where affordability matters.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.1K/mo
- Top-grossing rank
- Outside top 100 in US Medical
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/BCBSM
- linkedin.com/company/7357
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/BCBSM · instagram instagram.com/bcbsmichigan · linkedin linkedin.com/company/7357 · tiktok tiktok.com/@bcbsmi · twitter twitter.com/BCBSM · youtube youtube.com/bcbsm
- Not found
- Phone
- Not found
- Contact page
- bcbsm.com/individuals/help
- About page
- bcbsm.com/about-us
📈Ratings growth75,796 ratings+39% lifetimeShow 3-year history estimate ▾
Tracked (45 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
With convenient access to your health plan benefits, you’re more informed when you need care. If you’re a Blue Cross Blue Shield of Michigan member, you can:
-- View your virtual ID card and add it to your digital wallet
-- Find in network doctors and hospitals
-- See covered services and plan balances (deductible, out of pocket, etc.)
-- Get virtual care with our 24 hour nurse line and telehealth options
-- Review claims and EOBs
-- Make bill payments (for non employer coverage)
-- Compare provider quality ratings and procedure costs
-- Check your HSA/FSA balances via HealthEquity… View full description on the official store →
-- View your virtual ID card and add it to your digital wallet
-- Find in network doctors and hospitals
-- See covered services and plan balances (deductible, out of pocket, etc.)
-- Get virtual care with our 24 hour nurse line and telehealth options
-- Review claims and EOBs
-- Make bill payments (for non employer coverage)
-- Compare provider quality ratings and procedure costs
-- Check your HSA/FSA balances via HealthEquity… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 67 MB🔞 17+📱 iOS 14.0+🔖 v5.51.0🔄 updated 0d ago🌐 EN📂 Medical💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.25 → 4.70 (improved 2.45★)
2020-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-10
⭐
Rating ↓ 3.43 → 3.13 (dropped 0.30★)
2019-09
⭐
Rating ↑ 2.80 → 3.17 (improved 0.37★)
2019-09
⭐
Rating ↓ 3.25 → 2.80 (dropped 0.45★)
2019-09
⭐
Rating ↑ 2.67 → 3.25 (improved 0.58★)
2019-09
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2019-09
🚀
First tracked snapshot — initial data captured
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for BCBSM: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Blue Cross and Blue Shield of Michigan
View all →📦 Portfolio summaryINDIE studio
4apps·$3K/mocombined
Lead-app heavy — top app contributes 60%
About this analysis
Why high confidence: 75,796 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does BCBSM make per month?▴
Based on our ML-calibrated revenue forecast, BCBSM earns approximately $2.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like BCBSM?▴
Browse the full Medical category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes BCBSM?▴
BCBSM is published by Blue Cross and Blue Shield of Michigan on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is BCBSM's BU Score?▴
BCBSM has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.