Bitmoji
70
Quality Score
Strong
Bitmoji
High confidence
✍️ bumetric analysis
“
Bitmoji is an iOS app from Bitstrips in the Utilities category, currently rated 4.0★ across 107,749 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 70: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$55K
↳ What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (84 MB) | +$13K |
| ⚙ Utilities complexity ×0.85 | $-9599 |
Total estimate
$55K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 13× MRR multiple
💸
~2.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
13× MRR
👥 Estimated audience size
21.5M
Lifetime downloads (US-equivalent)
Monthly active
4.3M
Daily active
860K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 51/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
8.0
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.99★ across 107,749 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (107,749 ratings)METRIC | +$12,000 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (35 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.81
*Bug fixes and improvements!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Bitmoji
- Developer
- Bitstrips
- Bundle ID
- com.bitstrips.imoji
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- AR, BN, DA, NL, EN, FI, FR, DE, EL, GU, HI, ID, IT, JA, KN, KO, MS, ML, MR, NB, PL, PT, PA, RO, RU, ZH, ES, SV, TA, TE, TH, ZH, TR, UR, VI
Company
- Website
- Not found
- Tagline
- Your Personal Emoji
- Description
- Bitmoji is your own personal emoji. Create an expressive cartoon avatar, choose from a growing library of moods and stickers - featuring YOU! Put them into any text message, chat or status update.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $2.5KAI medium
- AI annual estimate
- $30.0K/yr
- ML model estimate / mo
- $8.7K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- press@snap.com
- Phone
- Not found
- Contact page
- bitmoji.com/support/terms.html
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Bitmoji" by Bitstrips generates very low direct revenue, estimated to be less than $5,000 per month, as it does not feature in-app purchases. Its primary value and monetization occur indirectly through its integration with Snapchat, brand partnerships, and merchandise sales within the broader Snap Inc. ecosystem.
Sources mentioned: Sensor Tower, Owler, Forbes, LA Times, Reddit, Social Media Today, Snap Inc.
📈Ratings growth107,749 ratings+27% lifetimeShow 3-year history estimate ▾
Tracked (33 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Bitmoji is your own personal emoji.
• Create an expressive cartoon avatar
• Choose from a huge library of stickers – all featuring YOU
• Use Bitmoji in Snapchat and wherever else you chat
Using Bitmoji in Snapchat unlocks Friendmoji – 2-person Bitmojis featuring you and your friends!
• Create an expressive cartoon avatar
• Choose from a huge library of stickers – all featuring YOU
• Use Bitmoji in Snapchat and wherever else you chat
Using Bitmoji in Snapchat unlocks Friendmoji – 2-person Bitmojis featuring you and your friends!
App Specs
🔐 Own this app? Claim & verify MRR →💾 84 MB🔞 12+📱 iOS 14.0+🔖 v11.81🔄 updated 0d ago🌐 AR, BN, DA, NL, EN +30📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 1.69 → 3.80 (improved 2.11★)
2025-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-08
⭐
Rating ↑ 1.40 → 2.00 (improved 0.60★)
2025-08
🚀
First tracked snapshot — initial data captured
2025-08
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.98518★ | 6,276 | 3.98518★ this version |
| 🇧🇷 BR | 3.90119★ | 2,935 | 3.90119★ this version |
| 🇨🇦 CA | 3.82567★ | 12,442 | 3.82567★ this version |
| 🇩🇪 DE | 3.80554★ | 5,086 | 3.80554★ this version |
| 🇫🇷 FR | 4.03943★ | 13,873 | 4.03943★ this version |
| 🇬🇧 GB | 4.08582★ | 14,298 | 4.08582★ this version |
| 🇮🇳 IN | 4.11911★ | 3,887 | 4.11911★ this version |
| 🇯🇵 JP | 3.24383★ | 324 | 3.24383★ this version |
| 🇺🇸 US | 3.98902★ | 107,745 | 3.98902★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Bitmoji: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why high confidence: 107,749 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Bitmoji make per month?▴
Based on our ML-calibrated revenue forecast, Bitmoji earns approximately $8.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Bitmoji?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Bitmoji?▴
Bitmoji is published by Bitstrips on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Bitmoji's BU Score?▴
Bitmoji has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.