BitPay: Buy Bitcoin & Ethereum
61
Quality Score
Solid
BitPay: Buy Bitcoin & Ethereum
Medium confidence
✍️ bumetric analysis
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BitPay: Buy Bitcoin & Ethereum is an iOS app from BitPay, Inc. in the Finance category, currently rated 4.3★ across 3,516 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 61: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (78 MB) | +$11K |
| ⚙ Finance complexity ×1.60 | +$36K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 17× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Finance category multiple | +15% |
Final multiple
17× MRR
👥 Estimated audience size
210K
Lifetime downloads (US-equivalent)
Monthly active
58K
Daily active
23K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
7.8
Market Position
0.0
Growth Velocity
5.0
Defensibility
5.9
Operational Safety
10.0
Founder Strength
4.7
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.32★ across 3,516 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (3,516 ratings)METRIC | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v14.43.2
Feature enhancements and bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- BitPay: Buy Bitcoin & Ethereum
- Developer
- BitPay, Inc.
- Bundle ID
- com.bitpay.wallet
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Markets move fast. BitPay moves faster.
- Description
- BitPay is the best crypto app to pay with crypto and accept crypto payments. Create a wallet to buy, store, swap and spend securely. Register as a merchant to accept crypto payments lightning fast.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $612/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/BitPay
- linkedin.com/company/bitpay-inc-
- GitHub
- github.com/bitpay
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- github github.com/bitpay · linkedin linkedin.com/company/bitpay-inc- · twitter twitter.com/BitPay
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- bitpay.com/about
📈Ratings growth3,516 ratings+34% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Experience full multichain control with the leading self-custody crypto wallet.
BitPay Wallet lets you manage Bitcoin (BTC), Ethereum (ETH), USDT, memecoins and thousands of tokens across top blockchains, networks, and layer 2s all in one app. Whether you’re buying crypto, swapping tokens, exploring dApps, or building your portfolio, BitPay puts you in full control of your digital assets.
BitPay is now fully integrated with the Solana network. Enjoy the perks of Solana blockchain technology in the BitPay Wallet as you buy, store, swap, sell, and pay with SOL and SPL tokens.… View full description on the official store →
BitPay Wallet lets you manage Bitcoin (BTC), Ethereum (ETH), USDT, memecoins and thousands of tokens across top blockchains, networks, and layer 2s all in one app. Whether you’re buying crypto, swapping tokens, exploring dApps, or building your portfolio, BitPay puts you in full control of your digital assets.
BitPay is now fully integrated with the Solana network. Enjoy the perks of Solana blockchain technology in the BitPay Wallet as you buy, store, swap, sell, and pay with SOL and SPL tokens.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 78 MB🔞 4+📱 iOS 16.0+🔖 v14.43.2🔄 updated 0d ago🌐 EN📂 Finance💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.10 → 4.32 (improved 1.22★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.10 → 3.10 (dropped 1.00★)
2026-03
⭐
Rating ↑ 3.11 → 4.10 (improved 0.99★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2019-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2018-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-06
⭐
Rating ↑ 2.20 → 2.67 (improved 0.47★)
2018-06
⭐
Rating ↑ 1.67 → 2.00 (improved 0.33★)
2018-06
⭐
Rating ↑ 1.00 → 1.67 (improved 0.67★)
2018-05
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #23Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
crypto wallet·#23🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for BitPay: Buy Bitcoin & Ethereum: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by BitPay, Inc.
View all →📦 Portfolio summaryINDIE studio
3apps·$1K/mocombined
Lead-app heavy — top app contributes 73%
About this analysis
Why medium confidence: 3,516 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does BitPay make per month?▴
Based on our ML-calibrated revenue forecast, BitPay earns approximately $612/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like BitPay?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes BitPay?▴
BitPay is published by BitPay, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is BitPay's BU Score?▴
BitPay has a BU Score of 61/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.