Buffer: Plan & Schedule Posts
75
Quality Score
Strong
Buffer: Plan & Schedule Posts
High confidence
✍️ bumetric analysis
“
Buffer: Plan & Schedule Posts is an iOS app from Buffer, Inc. in the Social Networking category, currently rated 4.7★ across 33,394 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 75: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (190 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 18× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Social Networking category multiple | +5% |
Final multiple
18× MRR
👥 Estimated audience size
3.0M
Lifetime downloads (US-equivalent)
Monthly active
750K
Daily active
410K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.3
Product Quality
9.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 33,394 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (33,394 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v15.5
- Adds YouTube and Mastodon support to Community.
- Community filters now remain persistent.
- Support for LinkedIn Reactions within Community.
- Various bug fixes.
- Community filters now remain persistent.
- Support for LinkedIn Reactions within Community.
- Various bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Buffer: Plan & Schedule Posts
- Developer
- Buffer, Inc.
- Bundle ID
- com.buffer.buffer
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Buffer
- Description
- Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.
- Founded
- 2010
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.0K/mo
- Top-grossing rank
- 🇬🇧#100 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Joel Gascoigne
- X / Twitter
- x.com/buffer
- linkedin.com/company/bufferapp
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- discord discord.gg/aQdKKr6kDY · facebook facebook.com/bufferapp · instagram instagram.com/buffer · linkedin linkedin.com/company/bufferapp · twitter x.com/buffer
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- buffer.com/about
📈Ratings growth33,394 ratings+1% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇬🇧
GB
Top-grossing rank: #100 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#100 now · best #93 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Post to every social platform with a single app — simple, flexible, and powerful.
Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone.
Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed.
What’s new in v15.0
• Fresh new design with Apple’s Liquid Glass system
• Brand-new Apple Watch app (queues, goals, streaks, ideas)… View full description on the official store →
Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone.
Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed.
What’s new in v15.0
• Fresh new design with Apple’s Liquid Glass system
• Brand-new Apple Watch app (queues, goals, streaks, ideas)… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 190 MB🔞 4+📱 iOS 17.0+🔖 v15.5🔄 updated 0d ago🌐 EN, ES📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.05 → 4.60 (improved 1.55★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2019-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-10
⭐
Rating ↑ 2.29 → 2.63 (improved 0.34★)
2018-10
⭐
Rating ↑ 2.00 → 2.60 (improved 0.60★)
2018-10
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2018-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.67133★ | 2,787 | 4.67133★ this version |
| 🇧🇷 BR | 4.73108★ | 1,097 | 4.73108★ this version |
| 🇨🇦 CA | 4.63528★ | 3,345 | 4.63528★ this version |
| 🇩🇪 DE | 4.558★ | 1,457 | 4.558★ this version |
| 🇫🇷 FR | 4.5614★ | 2,052 | 4.5614★ this version |
| 🇬🇧 GB | 4.6698★ | 9,364 | 4.6698★ this version |
| 🇮🇳 IN | 4.57763★ | 921 | 4.57763★ this version |
| 🇯🇵 JP | 4.55272★ | 1,214 | 4.55272★ this version |
| 🇺🇸 US | 4.73271★ | 33,587 | 4.73271★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Buffer: Plan & Schedule Posts: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Social Networking
About this analysis
Why high confidence: 33,394 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Buffer make per month?▴
Based on our ML-calibrated revenue forecast, Buffer earns approximately $2.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Buffer?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Buffer?▴
Buffer is published by Buffer, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Buffer's BU Score?▴
Buffer has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.