Calex Smart
51
Quality Score
Solid
Calex Smart
Low confidence
✍️ bumetric analysis
“
Calex Smart is an iOS app from Electro Cirkel Retail B.V in the Utilities category, currently rated 4.4★ across 36 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 51: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$872
per month
→
12-mo forecast
$763 – $2750
per month
→
24-mo forecast
$707 – $6361
per month
INDIE tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (240 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$872/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$743 – $1.7K
12 months
$763 – $2.8K
24 months
$707 – $6.4K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 34/100INDIE TIERFREE (NO MONETIZATION)limited signalGrowth Velocity
5.0
Founder Strength
3.7
Product Quality
2.0
Revenue Strength
2.9
Monetization Maturity
0.5
Defensibility
5.2
Market Position
2.0
Operational Safety
6.2
- 💰 Revenue: Marginal — $349 - $2181/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.36★ across 36 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -2.62 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $15K-$27K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Multilingual (10 languages)METRIC | +$1,500 | |
| Good rating (4.4★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (36 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.0.5
Enhanced user experience for smoother interactions
Resolved various bugs for improved stability
Resolved various bugs for improved stability
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Calex Smart
- Developer
- Electro Cirkel Retail B.V
- Bundle ID
- com.calexsmart.smart
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, NL, EN, FR, DE, IT, PT, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth36 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
1. Easily control your smart lights and appliances via the Calex Smart app
2. Use smart routines to switch lights and appliances on and off
3. Plug and Play installation based on WiFi
4. You do not need an additional gateway/Hub
2. Use smart routines to switch lights and appliances on and off
3. Plug and Play installation based on WiFi
4. You do not need an additional gateway/Hub
App Specs
🔐 Own this app? Claim & verify MRR →💾 240 MB🔞 4+📱 iOS 13.0+🔖 v6.0.5🔄 updated 0d ago🌐 AR, NL, EN, FR, DE +5📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 4.70 → 4.36 (dropped 0.34★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 111 reviews across 3 markets● 32% positive · ● 38% neutral · ● 31% negative · Rating drift: -2.62★ (declining — recent 50: 1.74★ vs lifetime: 4.36★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇫🇷 FR
+0.09
🇬🇧 GB
+0.04
🇩🇪 DE
-0.19
Top praise themes
très bien ×4 une ×8 est ×7 mais ×7 lights ×6 sur ×6 pour ×6 application ×6
Top complaint themes
turn off ×5 les ampoules ×4 chaque fois ×4 des ampoules ×4 change colour ×3 turn light ×3 bedroom light ×3 blinkenden modus ×3
Risk signals
Refund mentions: 0.9% Bug mentions: 4%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 1 | 5★ this version |
| 🇧🇷 BR | 4.85714★ | 7 | 4.85714★ this version |
| 🇨🇦 CA | 4.75★ | 4 | 4.75★ this version |
| 🇩🇪 DE | 4.23037★ | 191 | 4.23037★ this version |
| 🇫🇷 FR | 4.56722★ | 4,984 | 4.56722★ this version |
| 🇬🇧 GB | 4.65983★ | 4,486 | 4.65983★ this version |
| 🇮🇳 IN | 3.33333★ | 3 | 3.33333★ this version |
| 🇯🇵 JP | 4★ | 2 | 4★ this version |
| 🇺🇸 US | 4.36111★ | 36 | 4.36111★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
More by Electro Cirkel Retail B.V
View all →📦 Portfolio summaryINDIE studio
2apps·$545/mocombined
⚠ Concentrated — top app contributes 84% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why low confidence: only 36 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Calex Smart make per month?▴
Based on our ML-calibrated revenue forecast, Calex Smart earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Calex Smart?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Calex Smart?▴
Calex Smart is published by Electro Cirkel Retail B.V on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Calex Smart's BU Score?▴
Calex Smart has a BU Score of 51/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.