Caliber: Strength Training
67
Quality Score
Solid
Caliber: Strength Training
Medium confidence
✍️ bumetric analysis
“
Caliber: Strength Training is an iOS app from Caliber Fitness, Inc in the Health & Fitness category, currently rated 4.8★ across 5,579 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 67: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$746/mo · 3K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (61 MB) | +$4K |
| ⚙ Health & Fitness complexity ×1.40 | +$21K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 19× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
390K
Lifetime downloads (US-equivalent)
Monthly active
85K
Daily active
29K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
8.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
3.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 5,579 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (5,579 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| priceyREVIEW | −$800 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.13.1
* Enhancements to Strava integration
* Added 'Total Volume' to exercise summary on Home screen
* Fixed issue with app freezing after being backgrounded with a mention in Circles/Communities
* Added 'Total Volume' to exercise summary on Home screen
* Fixed issue with app freezing after being backgrounded with a mention in Circles/Communities
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Caliber: Strength Training
- Developer
- Caliber Fitness, Inc
- Bundle ID
- com.caliberfitness.app
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Transform your fitness with science-based training.
- Description
- Caliber is a science-based fitness and nutrition coaching program that helps you build muscle and lose weight with measurable results every step of the way.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $849/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/caliberstrong · instagram instagram.com/caliberstrong · twitter twitter.com/caliberstrong
- Not found
- Phone
- Not found
- Contact page
- caliberstrong.com/contact-us
- About page
- caliberstrong.com/about-us
📈Ratings growth5,629 ratings+51% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Caliber is a science-based strength training app that combines resistance training, cardio, nutrition, and habit formation to help you build muscle, lose fat, and improve your overall fitness—for good.
TRAIN YOUR WAY
• Free Version. Create and track unlimited workouts, access 600+ exercises, and train solo or with friends.
• Caliber Plus. Maximize your results with coach-designed training plans, personalized progress tracking, nutrition targets and more.
• Premium Coaching.… View full description on the official store →
TRAIN YOUR WAY
• Free Version. Create and track unlimited workouts, access 600+ exercises, and train solo or with friends.
• Caliber Plus. Maximize your results with coach-designed training plans, personalized progress tracking, nutrition targets and more.
• Premium Coaching.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 61 MB🔞 12+📱 iOS 15.1+🔖 v5.13.1🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.24 → 4.84 (improved 0.60★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 4.25 (dropped 0.55★)
2026-03
⭐
Rating ↑ 4.25 → 4.80 (improved 0.55★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-04
⭐
Rating ↓ 4.33 → 3.86 (dropped 0.47★)
2022-02
⭐
Rating ↓ 5.00 → 4.25 (dropped 0.75★)
2022-01
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #28Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
workout tracker·#28🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — caliberstrong.com
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.82642★ | 386 | 4.82642★ this version |
| 🇧🇷 BR | 5★ | 17 | 5★ this version |
| 🇨🇦 CA | 4.84943★ | 963 | 4.84943★ this version |
| 🇩🇪 DE | 4.68519★ | 54 | 4.68519★ this version |
| 🇫🇷 FR | 4.55★ | 20 | 4.55★ this version |
| 🇬🇧 GB | 4.79921★ | 508 | 4.79921★ this version |
| 🇮🇳 IN | 4.91667★ | 48 | 4.91667★ this version |
| 🇯🇵 JP | 4.55★ | 20 | 4.55★ this version |
| 🇺🇸 US | 4.84041★ | 5,627 | 4.84041★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Caliber: Strength Training: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 5,579 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Caliber make per month?▴
Based on our ML-calibrated revenue forecast, Caliber earns approximately $849/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Caliber?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Caliber?▴
Caliber is published by Caliber Fitness, Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Caliber's BU Score?▴
Caliber has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.