Cloaked: Protect your privacy
74
Quality Score
Strong
Cloaked: Protect your privacy
Medium confidence
✍️ bumetric analysis
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Cloaked: Protect your privacy is an iOS app from Cloaked, Inc. in the Productivity category, currently rated 4.5★ across 6,059 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 74: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$859
per month
→
12-mo forecast
$751 – $2709
per month
→
24-mo forecast
$696 – $6266
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (337 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$475K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 18× MRR multiple
💸
~4.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
Final multiple
18× MRR
👥 Estimated audience size
450K
Lifetime downloads (US-equivalent)
Monthly active
135K
Daily active
60K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$859/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$732 – $1.7K
12 months
$751 – $2.7K
24 months
$696 – $6.3K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 44/100INDIE TIERexpected for tierRevenue Strength
2.9
Product Quality
8.1
Market Position
0.0
Growth Velocity
5.0
Defensibility
3.1
Operational Safety
10.0
Founder Strength
5.4
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $343 - $2149/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.5★ across 6,059 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $15K-$27K. Portfolio play ($27K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.5★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (6,059 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.86.0
Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Cloaked: Protect your privacy
- Developer
- Cloaked, Inc.
- Bundle ID
- com.cloaked.Cloaked
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Cloaked | Keep your data yours
- Description
- We keep your data private, protecting what matters most. Take our free assessment to see if you’ve been compromised.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $27.1K/mo
- Top-grossing rank
- 🇺🇸#80 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/keepitcloaked · instagram instagram.com/keepitcloaked · linkedin linkedin.com/company/cloaked-inc · tiktok tiktok.com/@keepitcloaked · youtube youtube.com/@keepitcloaked
- Not found
- Phone
- Not found
- Contact page
- cloaked.app/contact-us
- About page
- cloaked.app/about
📈Ratings growth6,059 ratings+107% lifetimeShow 3-year history estimate ▾
Tracked (33 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #80 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#80 now · best #73 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Keep you and your family safe from spam, scams, identity theft, and financial fraud.
Spam can be more than an annoyance - it’s often a symptom of a bigger problem: exposed data that puts you at risk of identity theft and financial fraud. With Cloaked, you gain full control over how, when, and where you share your information, stopping spammers and scammers before they can do serious harm. Stay one step ahead and protect yourself from the threats lurking behind every unwanted email, text, or call.
WHY CHOOSE CLOAKED?… View full description on the official store →
Spam can be more than an annoyance - it’s often a symptom of a bigger problem: exposed data that puts you at risk of identity theft and financial fraud. With Cloaked, you gain full control over how, when, and where you share your information, stopping spammers and scammers before they can do serious harm. Stay one step ahead and protect yourself from the threats lurking behind every unwanted email, text, or call.
WHY CHOOSE CLOAKED?… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 337 MB🔞 4+📱 iOS 18.0+🔖 v2.86.0🔄 updated 0d ago🌐 EN📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v2.84.0
2026-04
⭐
Rating ↑ 2.65 → 4.50 (improved 1.85★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-08
⭐
Rating ↓ 4.13 → 3.78 (dropped 0.35★)
2023-07
⭐
Rating ↓ 4.50 → 4.00 (dropped 0.50★)
2023-07
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2022-08
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Cloaked: Protect your privacy: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Productivity
About this analysis
Why medium confidence: 6,059 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Cloaked make per month?▴
Based on our ML-calibrated revenue forecast, Cloaked earns approximately $27K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Cloaked?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Cloaked?▴
Cloaked is published by Cloaked, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Cloaked's BU Score?▴
Cloaked has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.