Count the Kicks!
77
Quality Score
Strong
Count the Kicks!
Medium confidence
✍️ bumetric analysis
“
Count the Kicks! is an iOS app from Healthy Birth Day in the Medical category, currently rated 4.8★ across 8,577 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Medical app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$415/mo · 979 ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (68 MB) | +$7K |
| ⚙ Medical complexity ×1.55 | +$31K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $375K · 19× MRR multiple
💸
~3.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Medical category multiple | +12% |
Final multiple
19× MRR
👥 Estimated audience size
470K
Lifetime downloads (US-equivalent)
Monthly active
115K
Daily active
23K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Medical engagement | ~55 installs / rating |
| 🔁 Medical D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 43/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
7.1
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
4.8
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 8,577 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — bug mentions above category norm, rating drift -1.37 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($15K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (8,577 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (7 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.9.17
Smart Reminders & Notifications: Your reminders now adapt to your routine and you can view important updates in the new Notifications tab.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Count the Kicks!
- Developer
- Healthy Birth Day
- Bundle ID
- com.evidenceapps.countthekicks
- App Store URL
- Open in App Store
- Category
- Medical
- Content rating
- 4+
- Languages
- AM, AR, EN, DE, LN, MH, FA
Company
- Website
- Not found
- Tagline
- Movement Matters
- Description
- The FREE Count the Kicks app helps expectant parents get to know their baby's normal movement patterns in the third trimester of pregnancy.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.2K/mo
- Top-grossing rank
- Outside top 100 in US Medical
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/countthekicks · instagram instagram.com/countthekicksus · twitter twitter.com/CounttheKicksUS · youtube youtube.com/channel/UCbzyKG8YIRIlVUy-…
- mailto:
- Phone
- 50325 515-650-8685
- Contact page
- Not found
- About page
- countthekicks.org/about-us
📈Ratings growth8,577 ratings+33% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Track Your Baby’s Movements with Confidence
The Count the Kicks app is a free, research-based tool designed to help expectant parents monitor their baby’s health in the third trimester. With daily tracking of your baby’s movement patterns and strength, you’ll gather valuable data to share with your provider.
The app also includes built-in guidance and in-app messaging to help you recognize changes and feel empowered to speak up if something feels off. A change in fetal movement can be one of the earliest—and sometimes only—signs that a baby may be in distress.… View full description on the official store →
The Count the Kicks app is a free, research-based tool designed to help expectant parents monitor their baby’s health in the third trimester. With daily tracking of your baby’s movement patterns and strength, you’ll gather valuable data to share with your provider.
The app also includes built-in guidance and in-app messaging to help you recognize changes and feel empowered to speak up if something feels off. A change in fetal movement can be one of the earliest—and sometimes only—signs that a baby may be in distress.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 68 MB🔞 4+📱 iOS 16.1+🔖 v7.9.17🔄 updated 0d ago🌐 AM, AR, EN, DE, LN +2📂 Medical💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.40 → 4.77 (improved 0.37★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.79 → 4.40 (improved 0.61★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2019-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-10
⭐
Rating ↑ 1.67 → 2.00 (improved 0.33★)
2018-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-09
⭐
Rating ↑ 1.25 → 1.67 (improved 0.42★)
2018-07
🚀
First tracked snapshot — initial data captured
2018-07
⭐
Rating ↑ 1.00 → 1.50 (improved 0.50★)
🗣
Voice of Customer
Based on 505 reviews across 6 markets● 77% positive · ● 6% neutral · ● 16% negative · Rating drift: -1.37★ (declining — recent 50: 3.4★ vs lifetime: 4.77★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.64
🇺🇸 US
+0.61
🇨🇦 CA
+0.27
🇦🇺 AU
+0.16
🇬🇧 GB
+0.11
🇫🇷 FR
+0.10
Top praise themes
keep track ×29 peace mind ×25 baby movements ×25 track baby ×17 easy easy ×16 kick counts ×15 counting easy ×14 kick counting ×13
Top complaint themes
doesn work ×16 session history ×12 kick session ×10 create account ×10 kick history ×10 won open ×9 takes long ×9 kick counts ×7
Risk signals
Bug mentions: 10%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.47312★ | 186 | 4.47312★ this version |
| 🇧🇷 BR | 4.88235★ | 17 | 4.88235★ this version |
| 🇨🇦 CA | 4.64606★ | 469 | 4.64606★ this version |
| 🇩🇪 DE | 4.86364★ | 22 | 4.86364★ this version |
| 🇫🇷 FR | 4.83333★ | 6 | 4.83333★ this version |
| 🇬🇧 GB | 4.44283★ | 481 | 4.44283★ this version |
| 🇮🇳 IN | 4.57971★ | 69 | 4.57971★ this version |
| 🇯🇵 JP | 4.78571★ | 14 | 4.78571★ this version |
| 🇺🇸 US | 4.76527★ | 8,580 | 4.76527★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Count the Kicks!: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 8,577 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Count the Kicks! make per month?▴
Based on our ML-calibrated revenue forecast, Count the Kicks! earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Count the Kicks!?▴
Browse the full Medical category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Count the Kicks!?▴
Count the Kicks! is published by Healthy Birth Day on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Count the Kicks!'s BU Score?▴
Count the Kicks! has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.