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CovertCam

45
Quality Score
Emerging

CovertCam

Low confidence
3.5 ✍️ Editor
✍️ bumetric analysis

CovertCam is an iOS app from Adrian Moorhouse in the Photo & Video category, currently rated 3.5★ across 96 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 45: Emerging (early traction worth watching). For a Photo & Video app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$200
per month
12-mo forecast
$100 – $931
per month
24-mo forecast
$100 – $2790
per month
MICRO tier
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$80K
What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
Photo & Video complexity ×1.55 +$27K
Total estimate $80K
🔬

How we forecast this revenue

LOW CONFIDENCE
Baseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Insufficient data · 33/100MICRO TIERtoo early to score
RevenueQualityMarketGrowthMoatSafetyFounderMonetiz.
Revenue Strength
2.3
Product Quality
2.8
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
5.0
Founder Strength
4.6
Monetization Maturity
1.0
  • 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
  • ⭐ Quality: 3.49★ across 96 reviews — weak — significant quality concerns.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: ⚠ last update 2465d ago — possibly dormant.
  • ⚠️ Risk: Elevated — dormant (2465d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K. Portfolio play ($4K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
Below-average rating (3.5★)METRIC
−$1,500
Mature app (14y old)METRIC
+$1,500
Single-language (English only)METRIC
−$400
Pre-traction phase (96 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
CovertCam
Developer
Adrian Moorhouse
Bundle ID
AdrianMoorhouse.CovertCam
App Store URL
Open in App Store
Category
Photo & Video
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Available

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$86/mo
Top-grossing rank
Outside top 100 in US Photo & Video
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
Recent App Store Reviews49 latest · avg 1.9★ · 12.2% 5★ · 65.3% 1★
5★
6 (12%)
4★
3 (6%)
3★
3 (6%)
2★
5 (10%)
1★
32 (65%)
+8 ratings/week
Praise: great ×6 love ×3 best ×1 amazing ×1 recommend ×1Complaints: bug ×3 terrible ×2 scam ×1 refund ×1 broken ×1
Top positive
★★★★★ Best app
Best app for candid photography!…
★★★★★ Video recording red dot
The app works great with only one problem. The video recording has a permanent red dot on the screen and this defeats the purpose of having a covert black screen, please advise how I fix this or is this a bug ??…
Top negative
★☆☆☆☆ Not a real black screen
It has a bright red dot on the screen when recording video.…
★☆☆☆☆ This app is difficult to use
I was able to switch to video mode and also to settings, but return from setting to the black screen make it disappear the preview window from the bottom and I can’t make it reappear again until I close and reopen the app. I wish you could …
📈Ratings growth96 ratings+9500% lifetimeShow 3-year history estimate ▾Mar 2013Jul 2021Jun 2026
Tracked (57 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

The original black screen camera app. No nonsense app with no silly gimmicks.

Take a photo or video with a touch of the blacked out screen.

Made for concert and festival goers

Features include:

- Discrete preview window that can be hidden
- Live photos available
- Burst mode

All settings can be uniquely set to your preferences and saved.

CovertCam v4.0.2 features:
- Single tap anywhere on screen for photo
- Swipe right to toggle video mode, then double tap anywhere on screen for video (double tap again to stop)
- Swipe left to toggle front/rear cameras… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 8 MB🔞 4+📱 iOS 11.0+🔖 v4.0.2🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Paid
📅

What Worked™ · Development Pipeline

10 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
Rating ↓ 4.40 → 3.49 (dropped 0.91★)
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-05
💲
Went paid — introduced $0.99 price point
2026-03
Rating ↑ 2.09 → 4.40 (improved 2.31★)
2021-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-06
Rating ↓ 3.67 → 3.29 (dropped 0.38★)
2014-12
Rating ↓ 4.00 → 3.40 (dropped 0.60★)
2014-12
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2013-03
🚀
First tracked snapshot — initial data captured
🔔

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📝 Description

95
BU Score · Transcendent

More by Adrian Moorhouse

View all →
📦 Portfolio summaryINDIE studio
2apps·$4K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)

Similar apps in Photo & Video

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·Low confidence

Why low confidence: only 96 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does CovertCam make per month?
Based on our ML-calibrated revenue forecast, CovertCam earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like CovertCam?
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes CovertCam?
CovertCam is published by Adrian Moorhouse on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is CovertCam's BU Score?
CovertCam has a BU Score of 45/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.