Deputy: Rota & Shift planner
74
Quality Score
Strong
Deputy: Rota & Shift planner
Medium confidence
✍️ bumetric analysis
“
Deputy: Rota & Shift planner is an iOS app from Deputy.com in the Business category, currently rated 4.7★ across 2,966 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 74: Strong (healthy traction). For a Business app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$9.7K
per month
→
12-mo forecast
$10.0K – $21.0K
per month
→
24-mo forecast
$12.4K – $37.3K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (249 MB) | +$40K |
| ⚙ Business complexity ×1.50 | +$45K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $400K – $700K · 18× MRR multiple
💸
~3.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Business category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
190K
Lifetime downloads (US-equivalent)
Monthly active
41K
Daily active
12K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$9.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$9.2K – $15.4K
12 months
$10.0K – $21.0K
24 months
$12.4K – $37.3K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 62/100MID TIERSUBSCRIPTIONcompetitive build-outGrowth Velocity
5.0
Founder Strength
6.2
Product Quality
6.9
Revenue Strength
4.0
Monetization Maturity
9.5
Defensibility
8.5
Market Position
2.0
Operational Safety
7.2
- 💰 Revenue: Modest — $6K - $14K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 2,966 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -2.71 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $174K-$310K. Portfolio play ($31K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (2,966 ratings)METRIC | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.18.0
Bug fixes and performance improvements. Feedback or help? Search for 'deputy help' online.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Deputy: Rota & Shift planner
- Developer
- Deputy.com
- Bundle ID
- com.deputy.prod
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- EN, FR, DE, ID, IT, JA, KO, PT, ZH, ES, TH, ZH, VI
Company
- Website
- Not found
- Tagline
- The complete people platform for hourly work
- Description
- Deputy is easy-to-use employee scheduling, HR, AI labor forecasting & payroll software. Get started today & see how much time you could save!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $30.7K/mo
- Top-grossing rank
- 🇦🇺#30 /100 🇬🇧#87 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/deputyapp
- linkedin.com/company/deputyapp
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/deputyapp · instagram instagram.com/deputyapp · linkedin linkedin.com/company/deputyapp · twitter twitter.com/deputyapp · youtube youtube.com/channel/UCmMMWmCiGx7R3LRN…
- Not found
- Phone
- +18556337889
- Contact page
- Not found
- About page
- deputy.com/about
📈Ratings growth2,966 ratings+570% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇦🇺AU#30 /100
🇬🇧GB#87 /100
📊Category Rank Trajectory#30 now · best #29 · worst #74
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Deputy is the ultimate employee scheduling app, shift planner, staff timesheet app, & complete workforce management solution. Get started for free today!
Over 250,000 workplaces in 90+ countries trust Deputy for their employee scheduling software, leave management, time & attendance tracking, team task management, staff communication, demand forecasting and performance management.
HOW DEPUTY HELPS BUSINESSES
◆ Easily create balanced, cost-effective schedules in minutes from any device.
◆ Publish personalized shift information to your team via push notification, email, and SMS.… View full description on the official store →
Over 250,000 workplaces in 90+ countries trust Deputy for their employee scheduling software, leave management, time & attendance tracking, team task management, staff communication, demand forecasting and performance management.
HOW DEPUTY HELPS BUSINESSES
◆ Easily create balanced, cost-effective schedules in minutes from any device.
◆ Publish personalized shift information to your team via push notification, email, and SMS.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 249 MB🔞 4+📱 iOS 17.0+🔖 v26.18.0🔄 updated 0d ago🌐 EN, FR, DE, ID, IT +8📂 Business💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2019-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-04
⭐
Rating ↓ 4.90 → 4.55 (dropped 0.35★)
2019-04
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #19Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
scheduling·#19🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 673 reviews across 9 markets● 78% positive · ● 9% neutral · ● 13% negative · Rating drift: -2.71★ (declining — recent 50: 1.96★ vs lifetime: 4.67★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇯🇵 JP
+0.76
🇺🇸 US
+0.58
🇫🇷 FR
+0.50
🇨🇦 CA
+0.50
🇬🇧 GB
+0.40
🇩🇪 DE
+0.30
🇮🇳 IN
+0.28
🇦🇺 AU
-0.11
🇧🇷 BR
-0.20
Top praise themes
user friendly ×30 super easy ×12 easy navigate ×11 work schedule ×10 easy easy ×9 keep track ×7 schedule easy ×7 easy see ×7
Top complaint themes
new update ×6 please fix ×5 recent update ×5 doesn work ×5 cannot work ×4 won let ×4 updated availability ×4 jane doe ×4
Risk signals
Bug mentions: 3%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.67635★ | 4,338 | 4.67635★ this version |
| 🇧🇷 BR | 4.07692★ | 13 | 4.07692★ this version |
| 🇨🇦 CA | 4.67241★ | 232 | 4.67241★ this version |
| 🇩🇪 DE | 4.59091★ | 22 | 4.59091★ this version |
| 🇫🇷 FR | 4.68966★ | 29 | 4.68966★ this version |
| 🇬🇧 GB | 4.63579★ | 950 | 4.63579★ this version |
| 🇮🇳 IN | 4.5★ | 12 | 4.5★ this version |
| 🇯🇵 JP | 3.6★ | 10 | 3.6★ this version |
| 🇺🇸 US | 4.67278★ | 2,998 | 4.67278★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Deputy: Rota & Shift planner: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Deputy.com
View all →📦 Portfolio summaryINDIE studio
3apps·$31K/mocombined
⚠ Concentrated — top app contributes 97% of combined revenue (single-app dependency)
Similar apps in Business
About this analysis
Why medium confidence: 2,966 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Deputy make per month?▴
Based on our ML-calibrated revenue forecast, Deputy earns approximately $30K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Deputy?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Deputy?▴
Deputy is published by Deputy.com on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Deputy's BU Score?▴
Deputy has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.