Doula Life
39
Quality Score
Emerging
Doula Life
Low confidence
✍️ bumetric analysis
“
Doula Life is an iOS app from Chris Johnson in the Health & Fitness category, currently rated 3.4★ across 10 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 39: Emerging (early traction worth watching). For a Health & Fitness app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4K
per month
→
12-mo forecast
$1.2K – $4.4K
per month
→
24-mo forecast
$1.1K – $10.1K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Health & Fitness complexity ×1.40 | +$20K |
Total estimate
$70K
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$1.2K – $2.8K
12 months
$1.2K – $4.4K
24 months
$1.1K – $10.1K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 33/100INDIE TIERlimited signalGrowth Velocity
5.0
Founder Strength
3.7
Product Quality
2.7
Revenue Strength
3.1
Monetization Maturity
1.0
Defensibility
4.0
Market Position
2.0
Operational Safety
5.0
- 💰 Revenue: Modest — $555 - $3469/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.4★ across 10 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 747d ago — possibly dormant.
- ⚠️ Risk: Elevated — dormant (747d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 18-32× monthly = $24K-$44K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($4.99)METRIC | +$2,800 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| Established app (7y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (10 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.14.2
Bug fix for issue when adding a client to the calendar after creation causes the app to crash.
Bug fix to calendar usage to show reminder, location and notes when adding items to the calendar.
Bug fix to calendar usage to show reminder, location and notes when adding items to the calendar.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Doula Life
- Developer
- Chris Johnson
- Bundle ID
- com.chrisbjohnson.DoulaLife
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $459/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth10 ratings+900% lifetimeShow 3-year history estimate ▾
Tracked (5 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Doula Life was designed by a birth doula and made by her software designer husband.
It was created to allow birth doulas to easily and quickly make notes about a birth, store their clients' information, track mileage, and record the dates of meetings and payments. Information can also be sent to your email or cloud storage. All meetings can be synced to your phone's calendar to better integrate with your life.
This application stores all data only on your device. No data will be uploaded to the cloud (apart from app backup data in iCloud).
It was created to allow birth doulas to easily and quickly make notes about a birth, store their clients' information, track mileage, and record the dates of meetings and payments. Information can also be sent to your email or cloud storage. All meetings can be synced to your phone's calendar to better integrate with your life.
This application stores all data only on your device. No data will be uploaded to the cloud (apart from app backup data in iCloud).
App Specs
🔐 Own this app? Claim & verify MRR →💾 27 MB🔞 4+📱 iOS 12.0+🔖 v1.14.2🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-04
⭐
Rating ↑ 2.67 → 3.56 (improved 0.89★)
2026-04
💲
Went paid — introduced $4.99 price point
2021-12
⭐
Rating ↓ 4.00 → 2.50 (dropped 1.50★)
2018-07
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 0★ | 0 | — |
| 🇧🇷 BR | 1★ | 1 | 1★ this version |
| 🇨🇦 CA | 3.33333★ | 3 | 3.33333★ this version |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇬🇧 GB | 4★ | 2 | 4★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 3.4★ | 10 | 3.4★ this version |
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📝 Description
95
BU Score · Transcendent
About this analysis
Why low confidence: only 10 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Doula Life is a early-stage iOS app in the health & fitness space with weak public traction — only 10 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Doula Life make per month?▴
Our model estimates Doula Life earns roughly $459/mo, but with only 10 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like Doula Life?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Doula Life?▴
Doula Life is published by Chris Johnson on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Doula Life's BU Score?▴
Doula Life has a BU Score of 39/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.