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e.l.f. Cosmetics and Skincare — version history

2 versions tracked · earliest snapshot 2026-05-12 · current vR30

Summary

Current version
vR30
Released 2026-06-03
Versions tracked
2
since 2026-05-12
Current rating
4.87★
39,024 ratings
Current size
195 MB
+4 MB since vR29

Release timeline

2026-06-03 live for 3 days

vR30Current

195 MB (+4 MB) · 4.87★ · 39,101 ratings
We just gave the e.l.f. app a glow-up to make shopping faster, smoother, and more personalized- find your faves, and check out in a snap. No stress, all slay! - Passwordless Login: Say bye to password chaos-log in securely for instant access. Faster, safer, easier. - New, Streamlined Sign-In Flow: Cleaner screens, fewer steps, and clearer prompts so you can dive straight into the glam. - Smarter Personalization: More tailored picks and content based on your vibe, so your next holy grail finds you. - Performance Boosts: Quicker load times, improved stability, and fewer hiccups- because flawless is the assignment. - Smoother Navigation: Refined menus and faster tags to get you from browse > bag > checkout in record time. Pro Tips - Turn on notifications to catch drops, Beauty Squad and app-only perks first. - Make sure you’re on the latest version to get all the goodies. Thanks for updating, e.l.f.stars!
2026-03-26 was live for 27 days

vR29

191 MB · 4.87★ · 39,053 ratings
Bug fixes and improvement.

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The full development timeline shows price changes, ranking moves, rating shifts — with measured revenue impact.

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Version data captured during periodic snapshots — see release notes on the e.l.f. Cosmetics and Skincare profile for full app context.
Source: App Store / Google Play public metadata.