EE: Mobile, broadband & tech
61
Quality Score
Solid
EE: Mobile, broadband & tech
Medium confidence
✍️ bumetric analysis
“
EE: Mobile, broadband & tech is an iOS app from EE LIMITED in the Utilities category, currently rated 4.5★ across 2,060 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 61: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.2K/mo · 174K ratings · 2.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (344 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 15× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
410K
Lifetime downloads (US-equivalent)
Monthly active
82K
Daily active
16K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
8.1
Market Position
0.9
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
3.8
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.49★ across 2,060 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (2,060 ratings)METRIC | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.5★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.87.0
In this release, EE mobile customers can now stay on top of their spending with Next Bill Estimate. See any extra charges or changes ahead of your next bill in the Billing section of the EE app. Just make sure you’re on the latest version of the app.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- EE: Mobile, broadband & tech
- Developer
- EE LIMITED
- Bundle ID
- uk.co.ee.MyEE
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $574/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including app intelligence platforms like Sensor Tower and Adapty, and financial reports for EE Limited, do not provide specific revenue estimates for the "EE: Mobile, broadband & tech" iOS app. The app primarily serves as a utility for existing EE customers to manage their accounts, view bills, and access services, rather than generating direct revenue through in-app purchases or subscriptions.
Sources mentioned: Sensor Tower, Adapty, Growjo, Owler, EE Limited financial reports
⭐Recent App Store Reviews49 latest · avg 2.0★ · 16.3% 5★ · 63.3% 1★
5★8 (16%)
4★2 (4%)
3★3 (6%)
2★5 (10%)
1★31 (63%)
+0 ratings/week
Praise: great ×5 awesome ×2 love ×2 best ×1 excellent ×1Complaints: terrible ×3 worst ×2 bug ×2 crash ×1 broken ×1
Top positive
★★★★★ Alireza Nejatizadeh
It’s great!…
★★★★★ Love EE
Works everywhere in the UK - even my home in an old manor house where others don’t reach. Also I lost my phone (later retrieved it) when in the US and EE not only cancelled service for me but had a new SIM with the same number waiting for m…
Top negative
★☆☆☆☆ Spend a little money and make an app that works
This app suuuuucks! Endlessly and unnecessarily frustrating. Crashes regularly, not intuitive or easy at all. Jumps you to a web browser when you try to purchase add ons in app.…
★☆☆☆☆ can’t sign in
won’t even send me a code to my number so i can get in?😭…
📈Ratings growth2,060 ratings+7003% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
THE EE APP
Welcome to the EE app – it’s all the good stuff in one place. Get complete control and all the help you need to manage your EE account.
What’s included?
The EE app gives you everything you need to bring your home to life and enhance your experience with us. The handy navigation makes it a doddle to find what you're looking for, and the Manage hub is the perfect place to take control of all your EE products and services. The easy life is just a couple of taps away.
Maximise your allowance
Want to get the most from your allowance? No problem.… View full description on the official store →
Welcome to the EE app – it’s all the good stuff in one place. Get complete control and all the help you need to manage your EE account.
What’s included?
The EE app gives you everything you need to bring your home to life and enhance your experience with us. The handy navigation makes it a doddle to find what you're looking for, and the Manage hub is the perfect place to take control of all your EE products and services. The easy life is just a couple of taps away.
Maximise your allowance
Want to get the most from your allowance? No problem.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 344 MB🔞 4+📱 iOS 15.1+🔖 v5.87.0🔄 updated 0d ago🌐 EN📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.18 → 4.60 (improved 2.42★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2014-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2013-11
⭐
Rating ↓ 3.75 → 3.20 (dropped 0.55★)
2013-10
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2013-10
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2013-08
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.49345★ | 2,061 | 4.49345★ this version |
| 🇬🇧 GB | 4.58772★ | 414,809 | 4.58772★ this version |
| 🇩🇪 DE | 4.44371★ | 151 | 4.44371★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for EE: Mobile, broadband & tech: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by EE LIMITED
View all →📦 Portfolio summaryINDIE studio
2apps·$660/mocombined
⚠ Concentrated — top app contributes 87% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why medium confidence: 2,060 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does EE make per month?▴
Based on our ML-calibrated revenue forecast, EE earns approximately $574/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like EE?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes EE?▴
EE is published by EE LIMITED on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is EE's BU Score?▴
EE has a BU Score of 61/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.