ESTA Mobile
73
Quality Score
Strong
ESTA Mobile
Medium confidence
✍️ bumetric analysis
“
ESTA Mobile is an iOS app from US Customs and Border Protection in the Travel category, currently rated 4.9★ across 8,983 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 73: Strong (healthy traction). For a Travel app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (142 MB) | +$36K |
| ⚙ Travel complexity ×1.30 | +$26K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$40K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 17× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
985K
Lifetime downloads (US-equivalent)
Monthly active
98K
Daily active
14K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
15% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
6.2
Product Quality
7.3
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.2
Market Position
2.0
Operational Safety
7.3
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.87★ across 8,551 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -1.35 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($34K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Low install base (8,983 ratings)METRIC | +$1,500 | |
| Multilingual (26 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.16.17
Internal updates.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ESTA Mobile
- Developer
- US Customs and Border Protection
- Bundle ID
- gov.dhs.cbp.esta
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IS, IT, JA, KO, LV, LT, NB, PL, PT, ZH, SK, SL, ES, SV, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.3K/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The ESTA Mobile app, developed by US Customs and Border Protection, is a free application that facilitates the application and payment for the Electronic System for Travel Authorization (ESTA), a government travel authorization. The app itself does not generate revenue through traditional app monetization methods like in-app purchases or subscriptions; the $21 fee collected is for the government service of the ESTA application, not for the app itself. Therefore, the app's direct revenue is estimated to be zero.
Sources mentioned: Sensor Tower, Statista, Adapty
📈Ratings growth8,983 ratings+1387% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Electronic System for Travel Authorization (ESTA) app from U.S. Customs and Border Protection allows Nationals of Visa Waiver Program (VWP) countries to apply and pay for a travel authorization without a visa. The ESTA app is a mobile version of the ESTA application process and information that can also be found on the ESTA website at https://esta.cbp.dhs.gov.
The ESTA app currently has two features available: Apply for New Individual Application and Search for Existing Application.… View full description on the official store →
The ESTA app currently has two features available: Apply for New Individual Application and Search for Existing Application.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 142 MB🔞 4+📱 iOS 14+🔖 v1.16.17🔄 updated 0d ago🌐 HR, CS, DA, NL, EN +21📂 Travel💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
🔧
Shipped update — v? → v1.16.17
2026-03
⭐
Rating ↑ 2.85 → 4.80 (improved 1.95★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-03
⭐
Rating ↑ 1.75 → 2.11 (improved 0.36★)
2024-02
⭐
Rating ↑ 1.33 → 1.86 (improved 0.53★)
2023-07
⭐
Rating ↑ 1.00 → 1.33 (improved 0.33★)
2023-07
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 379 reviews across 8 markets● 45% positive · ● 36% neutral · ● 19% negative · Rating drift: -1.35★ (declining — recent 50: 3.52★ vs lifetime: 4.87★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.47
🇬🇧 GB
+0.26
🇧🇷 BR
+0.25
🇨🇦 CA
+0.21
🇩🇪 DE
+0.19
🇫🇷 FR
+0.16
🇺🇸 US
+0.09
🇯🇵 JP
+0.05
Top praise themes
easy process ×11 quick easy ×9 muito bom ×7 user friendly ×6 easy straightforward ×6 easy navigate ×5 straight forward ×4 easy easy ×4
Top complaint themes
doesn work ×14 don work ×7 won let ×6 scan passport ×6 drop menu ×6 issuing country ×5 drop downs ×5 won work ×3
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.77672★ | 28,059 | 4.77672★ this version |
| 🇧🇷 BR | 4.95144★ | 4,984 | 4.95144★ this version |
| 🇨🇦 CA | 4.8487★ | 6,068 | 4.8487★ this version |
| 🇩🇪 DE | 4.75995★ | 35,139 | 4.75995★ this version |
| 🇫🇷 FR | 4.81812★ | 36,205 | 4.81812★ this version |
| 🇬🇧 GB | 4.79377★ | 118,491 | 4.79377★ this version |
| 🇮🇳 IN | 4.90395★ | 177 | 4.90395★ this version |
| 🇯🇵 JP | 4.36291★ | 48,602 | 4.36291★ this version |
| 🇺🇸 US | 4.86772★ | 8,928 | 4.86772★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ESTA Mobile: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by US Customs and Border Protection
View all →📦 Portfolio summaryINDIE studio
5apps·$34K/mocombined
Lead-app heavy — top app contributes 59%
About this analysis
Why medium confidence: 8,983 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does ESTA Mobile make per month?▴
Based on our ML-calibrated revenue forecast, ESTA Mobile earns approximately $2.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like ESTA Mobile?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes ESTA Mobile?▴
ESTA Mobile is published by US Customs and Border Protection on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ESTA Mobile's BU Score?▴
ESTA Mobile has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.