EZ TAG
46
Quality Score
Emerging
EZ TAG
Medium confidence
✍️ bumetric analysis
“
EZ TAG is an iOS app from Harris County Toll Road Authority in the Travel category, currently rated 3.4★ across 323 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 46: Emerging (early traction worth watching). For a Travel app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$339/mo · 1K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (52 MB) | +$657 |
| ⚙ Travel complexity ×1.30 | +$15K |
Total estimate
$65K
👥 Estimated audience size
35K
Lifetime downloads (US-equivalent)
Monthly active
3.5K
Daily active
520
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
15% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 39/100INDIE TIERlimited signalRevenue Strength
2.7
Product Quality
4.7
Market Position
0.0
Growth Velocity
5.0
Defensibility
5.1
Operational Safety
8.0
Founder Strength
4.5
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.36★ across 323 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| slowREVIEW | −$1,200 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (6 languages)METRIC | +$600 | |
| Early-stage install base (323 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.2
Enhancements and fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- EZ TAG
- Developer
- Harris County Toll Road Authority
- Bundle ID
- org.hctra.mappeztag
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- AR, EN, FR, ZH, ES, VI
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $307/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth323 ratings+2053% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Managing your EZ TAG account just got easier.
For EZ TAG account holders, download the app and log into your account using the same username and password established on your HCTRA.org log in.
If you don’t have an EZ TAG you can open an account with the mobile app using a credit card or bank account and order a toll tag to place on your windshield.
Your EZ TAG works on all toll roads throughout Texas, Oklahoma, Kansas, Florida and Colorado.
The EZ TAG app allows you to manage all aspects of your EZ TAG Account, including:
• View your balance and add funds to your account… View full description on the official store →
For EZ TAG account holders, download the app and log into your account using the same username and password established on your HCTRA.org log in.
If you don’t have an EZ TAG you can open an account with the mobile app using a credit card or bank account and order a toll tag to place on your windshield.
Your EZ TAG works on all toll roads throughout Texas, Oklahoma, Kansas, Florida and Colorado.
The EZ TAG app allows you to manage all aspects of your EZ TAG Account, including:
• View your balance and add funds to your account… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 52 MB🔞 4+📱 iOS 15.0+🔖 v3.2🔄 updated 0d ago🌐 AR, EN, FR, ZH, ES +1📂 Travel💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.11 → 3.30 (improved 1.19★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-09
⭐
Rating ↓ 4.22 → 3.90 (dropped 0.32★)
2020-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-07
⭐
Rating ↓ 4.63 → 4.22 (dropped 0.41★)
2019-12
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for EZ TAG: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Harris County Toll Road Authority
View all →📦 Portfolio summaryINDIE studio
3apps·$666/mocombined
Lead-app heavy — top app contributes 51%
About this analysis
Why medium confidence: 323 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does EZ TAG make per month?▴
Based on our ML-calibrated revenue forecast, EZ TAG earns approximately $306/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like EZ TAG?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes EZ TAG?▴
EZ TAG is published by Harris County Toll Road Authority on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is EZ TAG's BU Score?▴
EZ TAG has a BU Score of 46/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.