first direct
65
Quality Score
Solid
first direct
Medium confidence
✍️ bumetric analysis
“
first direct is an iOS app from first direct in the Finance category, currently rated 4.9★ across 1,921 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 65: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$964/mo · 18K ratings · 3.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (203 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
👥 Estimated audience size
115K
Lifetime downloads (US-equivalent)
Monthly active
32K
Daily active
12K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.1
Product Quality
8.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 1,921 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| Low install base (1,921 ratings)METRIC | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.18.0
A little fine-tuning and some important fixes to keep things running smoothly. We've also added three new ways to save on our products page, ready for you to explore and apply for in the App
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- first direct
- Developer
- first direct
- Bundle ID
- com.firstdirect.bankingonthego
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Get £175 for switching banks
- Description
- Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $287/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/firstdirect · instagram instagram.com/firstdirect · tiktok tiktok.com/@firstdirectbank · twitter twitter.com/firstdirect · youtube youtube.com/user/Firstdirectuk
- Not found
- Phone
- Not found
- Contact page
- firstdirect.com/contact-us
- About page
- firstdirect.com/help/useful-informati…
✨AI Revenue EstimateCONFIDENCE: HIGH
The 'first direct' iOS app is a mobile banking platform designed to facilitate banking services for its customers, including checking balances, making payments, and managing accounts. As a traditional banking app, it does not generate direct revenue through in-app purchases or subscriptions, unlike typical monetized apps. Publicly available data from sources like Sensor Tower, Statista, Adapty, or Reddit does not provide specific revenue estimates for the 'first direct' app itself, as its value is tied to customer engagement and retention for the bank's core financial products.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, FinTech Futures, FStech Financial Sector Technology, First Direct Bank
📈Ratings growth1,921 ratings+192000% lifetimeShow 3-year history estimate ▾
Tracked (23 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Your everyday just got a whole lot easier. Even better banking has arrived.
At the coffee shop, deciding if it’s a skinny soy latte or a cup of tea. In a taxi stuck in traffic, wondering how much you’ve saved for your trip to Machu Picchu. On a rollercoaster, planning the decorations for your dog’s third birthday party…
Wherever you are, whatever you’re doing, our new and improved mobile app makes banking even simpler.
From checking your balances and viewing transactions to paying family and friends, mobile banking takes all the hassle out of everyday money stuff.… View full description on the official store →
At the coffee shop, deciding if it’s a skinny soy latte or a cup of tea. In a taxi stuck in traffic, wondering how much you’ve saved for your trip to Machu Picchu. On a rollercoaster, planning the decorations for your dog’s third birthday party…
Wherever you are, whatever you’re doing, our new and improved mobile app makes banking even simpler.
From checking your balances and viewing transactions to paying family and friends, mobile banking takes all the hassle out of everyday money stuff.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 203 MB🔞 4+📱 iOS 15.0+🔖 v5.18.0🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.86 → 4.80 (improved 0.94★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-09
⭐
Rating ↓ 4.56 → 4.20 (dropped 0.36★)
2020-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-02
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2018-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.79115★ | 1,537 | 4.79115★ this version |
| 🇧🇷 BR | 4.84615★ | 26 | 4.84615★ this version |
| 🇨🇦 CA | 4.80165★ | 363 | 4.80165★ this version |
| 🇩🇪 DE | 4.77778★ | 189 | 4.77778★ this version |
| 🇫🇷 FR | 4.86545★ | 498 | 4.86545★ this version |
| 🇬🇧 GB | 4.84395★ | 456,638 | 4.84395★ this version |
| 🇮🇳 IN | 4.84211★ | 76 | 4.84211★ this version |
| 🇯🇵 JP | 4.66667★ | 39 | 4.66667★ this version |
| 🇺🇸 US | 4.86107★ | 1,929 | 4.86107★ this version |
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for first direct: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by first direct
View all →📦 Portfolio summaryINDIE studio
2apps·$1K/mocombined
Lead-app heavy — top app contributes 77%
About this analysis
Why medium confidence: 1,921 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does first direct make per month?▴
Based on our ML-calibrated revenue forecast, first direct earns approximately $287/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like first direct?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes first direct?▴
first direct is published by first direct on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is first direct's BU Score?▴
first direct has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.