Flannels
61
Quality Score
Solid
Flannels
Medium confidence
✍️ bumetric analysis
“
Flannels is an iOS app from The Flannels Group Limited in the Shopping category, currently rated 4.8★ across 400 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 61: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$534/mo · 1K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (54 MB) | +$1K |
| ⚙ Shopping complexity ×1.30 | +$15K |
Total estimate
$70K
👥 Estimated audience size
40K
Lifetime downloads (US-equivalent)
Monthly active
4.8K
Daily active
860
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 39/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
3.9
Product Quality
5.3
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
5.9
Market Position
2.0
Operational Safety
5.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 400 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 2.2% refund mentions, scam/fraud mentions detected, rating drift -1.70 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (400 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.0.46
Bug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Flannels
- Developer
- The Flannels Group Limited
- Bundle ID
- com.sportsdirect.flanapp
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $201/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth400 ratings+39900% lifetimeShow 3-year history estimate ▾
Tracked (48 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Flannels is one of the UK's leading luxury retailers, specialising in contemporary men's, women's and kids’ designer clothing, footwear, and accessories. Our increasing brand portfolio includes Gucci, Canada Goose, Saint Laurent, Moncler, Jimmy Choo, and Stone Island, alongside hundreds of other iconic and cutting-edge designers.
Flannels continues to augment its online presence with the latest app where it has never been easier to perfect your style, choosing from a coveted selection of leading international and exciting, new labels.
With our app, Flannels redefines luxury shopping:… View full description on the official store →
Flannels continues to augment its online presence with the latest app where it has never been easier to perfect your style, choosing from a coveted selection of leading international and exciting, new labels.
With our app, Flannels redefines luxury shopping:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 54 MB🔞 4+📱 iOS 15.6+🔖 v5.0.46🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 4.52 → 4.90 (improved 0.38★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2017-12
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 138 reviews across 9 markets● 72% positive · ● 15% neutral · ● 12% negative · Rating drift: -1.70★ (declining — recent 50: 3.14★ vs lifetime: 4.84★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.70
🇦🇺 AU
+0.69
🇮🇳 IN
+0.64
🇧🇷 BR
+0.54
🇫🇷 FR
+0.46
🇺🇸 US
+0.44
🇯🇵 JP
+0.40
🇩🇪 DE
+0.27
🇬🇧 GB
+0.25
Top praise themes
easy shop ×3 amazing ×12 items ×10 selection ×10 shopping ×10 prices ×9 products ×9 top ×7
Top complaint themes
customer service ×8 pay return ×3 order ×7 one ×6 terrible ×5 experience ×5 won ×5 item ×4
Risk signals
Refund mentions: 2.2% Fraud / scam mentions: 0.7%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.88136★ | 59 | 4.88136★ this version |
| 🇧🇷 BR | 5★ | 16 | 5★ this version |
| 🇨🇦 CA | 4.91667★ | 24 | 4.91667★ this version |
| 🇩🇪 DE | 4.625★ | 48 | 4.625★ this version |
| 🇫🇷 FR | 4.83333★ | 66 | 4.83333★ this version |
| 🇬🇧 GB | 4.86828★ | 35,014 | 4.86828★ this version |
| 🇮🇳 IN | 4.79562★ | 137 | 4.79562★ this version |
| 🇯🇵 JP | 4.95455★ | 22 | 4.95455★ this version |
| 🇺🇸 US | 4.84236★ | 406 | 4.84236★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Flannels: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by The Flannels Group Limited
View all →📦 Portfolio summaryINDIE studio
2apps·$735/mocombined
Lead-app heavy — top app contributes 73%
About this analysis
Why medium confidence: 400 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Flannels make per month?▴
Based on our ML-calibrated revenue forecast, Flannels earns approximately $200/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Flannels?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Flannels?▴
Flannels is published by The Flannels Group Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Flannels's BU Score?▴
Flannels has a BU Score of 61/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.