Fuel Rewards® program
82
Quality Score
Excellent
Fuel Rewards® program
High confidence
✍️ bumetric analysis
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Fuel Rewards® program is an iOS app from Excentus in the Shopping category, currently rated 4.7★ across 682,694 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 82: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Shopping complexity ×1.30 | +$15K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 18× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
68.0M
Lifetime downloads (US-equivalent)
Monthly active
8.2M
Daily active
1.4M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 44/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.3
Product Quality
9.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.3
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 682,694 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 414d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (414d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (682,694 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.24.0
Resolved a few bugs to help improve your experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fuel Rewards® program
- Developer
- Excentus
- Bundle ID
- com.excentus.frn
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.fuelrewards.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.9K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
The "Fuel Rewards® program" iOS app is a free loyalty program designed to help consumers save money on fuel at Shell stations and other participating merchants. It does not generate direct revenue through in-app purchases or subscriptions. The revenue for the Fuel Rewards program itself, operated by Shell Oil Products US (formerly Excentus and PDI), comes from partnerships with retailers and brands who pay to participate in the loyalty program to drive customer engagement and sales.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, PDI Technologies, Shell USA, Inc., Apple App Store
📈Ratings growth682,694 ratings+23% lifetimeShow 3-year history estimate ▾
Tracked (25 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
For a limited time, all Fuel Rewards members receive instant Gold Status.
The Fuel Rewards® program (aka Fuel Rewards Network or FRN), is a free loyalty program that helps you save money on fuel at over 11,000 Shell stations, nationwide. Fuel Rewards members with Gold Status save at least 5¢gal on every fill-up. You can earn additional Fuel Rewards savings when you shop, dine, book travel and more. Rewards are cumulative, and there is no limit to how much you can save. Rewards apply to any fill-up, up to 20 gallons.
APP FEATURES
• Track rewards balance, current tier, & tier progress… View full description on the official store →
The Fuel Rewards® program (aka Fuel Rewards Network or FRN), is a free loyalty program that helps you save money on fuel at over 11,000 Shell stations, nationwide. Fuel Rewards members with Gold Status save at least 5¢gal on every fill-up. You can earn additional Fuel Rewards savings when you shop, dine, book travel and more. Rewards are cumulative, and there is no limit to how much you can save. Rewards apply to any fill-up, up to 20 gallons.
APP FEATURES
• Track rewards balance, current tier, & tier progress… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 32 MB🔞 4+📱 iOS 16.0+🔖 v3.24.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 3.09 → 4.74 (improved 1.65★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-05
⭐
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
2025-05
🚀
First tracked snapshot — initial data captured
2025-05
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Fuel Rewards® program: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 682,694 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Fuel Rewards® program make per month?▴
Based on our ML-calibrated revenue forecast, Fuel Rewards® program earns approximately $1.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Fuel Rewards® program?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Fuel Rewards® program?▴
Fuel Rewards® program is published by Excentus on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Fuel Rewards® program's BU Score?▴
Fuel Rewards® program has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.