How much does giffgaff make per month?

Based on our ML-calibrated revenue forecast, giffgaff earns approximately $3.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like giffgaff?

Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

giffgaff is published by giffgaff on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is giffgaff's BU Score?

giffgaff has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

giffgaff

Quality Score

Solid

giffgaff

Name: giffgaff — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: giffgaff revenue, giffgaff app analytics, mobile app revenue estimate, Utilities revenue, iOS app revenue

Medium confidence

4.6 ✍️ Editor

✍️ bumetric analysis

“

giffgaff is an iOS app from giffgaff in the Utilities category, currently rated 4.6★ across 996 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 66: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$2.4K

per month

→

12-mo forecast

$2.1K – $7.4K

per month

→

24-mo forecast

$1.9K – $17.2K

per month

INDIE tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🤖Also on Android

giffgaff

$1.7K/mo · 89K ratings · 4.2★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$55K

↳ What it cost to build · not monthly revenue

Likely range $40K – $75K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.4y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (88 MB)	+$15K
⚙ Utilities complexity ×0.85	$-9841

Total estimate $55K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$45K

↳ What it would sell for · not monthly revenue

Marketplace range $35K – $50K · 13× MRR multiple

💸 ~0.8× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Utilities category multiple	-10%
⭐ Small user base (<1K ratings)	-8%

Final multiple 13× MRR

👥 Estimated audience size

195K

Lifetime downloads (US-equivalent)

Monthly active

39K

Daily active

7.8K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Utilities engagement	~200 installs / rating
🔁 Utilities D30 retention	20%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$2.4K/mo · ML-estimated from 234 triggers

Growth rate

+6.0% MoM · INDIE tier baseline (compound monthly)

6 months

$2.0K – $4.7K

12 months

$2.1K – $7.4K

24 months

$1.9K – $17.2K

Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Early-stage solo · 44/100INDIE TIERexpected for tier

Growth Velocity

5.0

Founder Strength

4.5

Product Quality

6.5

Revenue Strength

3.4

Monetization Maturity

1.0

Defensibility

4.5

Market Position

0.6

Operational Safety

10.0

💰 Revenue: Modest — $942 - $5888/mo · INDIE tier · medium confidence, trajectory unclear.
⭐ Quality: 4.62★ across 996 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $42K-$75K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Excellent rating (4.6★)METRIC		+$2,200
excellent appREVIEW		+$1,500
Mature app (13y old)METRIC		+$1,500
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600
Early-stage install base (996 ratings)METRIC		+$400
Single-language (English only)METRIC		−$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v20.6.0

We've squashed a few pesky bugs, polished some rough edges, and generally made things run a bit smoother. Nothing flashy — just the good stuff working better than before.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: giffgaff
Developer: giffgaff
Bundle ID: com.giffgaff.mygiffgaff
App Store URL: Open in App Store
Category: Utilities
Content rating: 4+
Languages: EN

Company

Website: Not found
Tagline: Not found
Description: Doing good is our thing. Our super SIM plans, stonking refurbished phone deals plus no mid-contract price rises are all good news for your wallet. Find out more
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $3.3K/mo
Top-grossing rank: Outside top 100 in US Utilities
All-time revenue: Not found
Pricing: Not found

Founder

Name: Not found
X / Twitter: twitter.com/giffgaff
LinkedIn: linkedin.com/company/giffgaff
GitHub: Not found
X followers: Not found
Public statements: Not found

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Socials: facebook facebook.com/giffgaffmobile · instagram instagram.com/giffgaff · linkedin linkedin.com/company/giffgaff · twitter twitter.com/giffgaff · youtube youtube.com/user/giffgaffTV
Email: press@giffgaff.com
Phone: Not found
Contact page: giffgaff.com/help
About page: giffgaff.com/about-us

✨AI Revenue EstimateCONFIDENCE: LOW

Publicly available sources provide giffgaff's overall company revenue, which was £605.9 million (approximately $765 million USD) in FY2024. However, there is no specific data available to estimate the revenue generated directly by the giffgaff iOS app. The app primarily serves as a utility for managing mobile accounts and services, rather than generating revenue through in-app purchases or subscriptions within the app itself.

Sources mentioned: Growjo, Wikipedia, Reddit, Similarweb, App Store, Finsur Reports, Adapty, Sensor Tower, Uswitch

📈Ratings growth996 ratings+99500% lifetimeShow 3-year history estimate ▾

Tracked (43 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

The giffgaff mobile app lets you manage your giffgaff account with the tap of your phone. You can check your data use on the go and connect to literally thousands of WiFi hotspots all across the UK with WiFI Extra. But that's just the start of what the app can do. It's a bitesize wonder.

- Check how much data you have left
- Buy or renew a plan
- Keep an eye on when your plan expires
- Add credit or turn on auto top up
- Pay with a saved card or PayPal
- Redeem a voucher
- Access the community
- Add multiple giffgaff accounts
- Access thousands of WiFi hotspots across the UK with WiFi Extra… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 88 MB🔞 4+📱 iOS 15.1+🔖 v20.6.0🔄 updated 0d ago🌐 EN📂 Utilities💰 Paid

📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔄

Monetization changed: freemium → free

2026-03

⭐

Rating ↑ 2.66 → 4.70 (improved 2.04★)

2026-03

📈

Crossed 50 ratings — social-proof flywheel kicking in

2016-01

📈

Crossed 10 ratings — social-proof flywheel kicking in

2014-03

⭐

Rating ↑ 2.75 → 3.20 (improved 0.45★)

2013-04

⭐

Rating ↑ 2.00 → 2.75 (improved 0.75★)

2012-12

⭐

Rating ↓ 2.50 → 2.00 (dropped 0.50★)

2012-12

⭐

Rating ↓ 4.00 → 2.50 (dropped 1.50★)

2012-11

🚀

First tracked snapshot — initial data captured

🌍

Multi-Country Performance

Available in 2 of 9 monitored markets

Market	Rating	Reviews	Current version
🇮🇳 IN	4.66897★	145	4.66897★ this version
🇺🇸 US	4.62714★	995	4.62714★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for giffgaff: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →