Hatch Sleep
74
Quality Score
Strong
Hatch Sleep
High confidence
✍️ bumetric analysis
“
Hatch Sleep is an iOS app from Hatch Baby, Inc. in the Health & Fitness category, currently rated 4.5★ across 61,028 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 74: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (779 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 18× MRR multiple
💸
~1.4× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
4.2M
Lifetime downloads (US-equivalent)
Monthly active
935K
Daily active
325K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
9.1
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.55★ across 61,028 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($13K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (61,028 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.18.2
This release contains bug fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Hatch Sleep
- Developer
- Hatch Baby, Inc.
- Bundle ID
- com.hatchbaby.Nightlight
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Time to reset your sleep
- Description
- Hatch offers a variety of devices to help you sleep better night after night. Create healthy sleeping habits for the whole family with Hatch.
- Founded
- Not found
- HQ / Address
- Palo Alto
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.8K/mo
- Top-grossing rank
- 🇺🇸#12 /100 🇨🇦#30 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/hatchforsleep · instagram instagram.com/hatchforsleep · tiktok tiktok.com/@hatchforsleep · twitter twitter.com/hatchforsleep · youtube youtube.com/@hatchforsleep
- Not found
- Phone
- Not found
- Contact page
- hatch.co/contact
- About page
- hatch.co/about-us
📈Ratings growth61,028 ratings+17% lifetimeShow 3-year history estimate ▾
Tracked (21 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇺🇸US#12 /100
🇨🇦CA#30 /100
📊Category Rank Trajectory#12 now · best #11 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Hey there. Feeling sleepy? You’ve come to the right place. We’ve helped over 4 million people (from babies to grown-ups), and we’re here to help you get the rest you need to be the best version of yourself.
With the Hatch Sleep app, you can control dreamy features on all our devices: Restore, Rest, and Rest+.
Restore is your bedside guide. Sleep the way nature intended with a gentle sunrise alarm and soothing sleep sounds, all rolled into one beautiful dream machine. Build your restful routine with Hatch, from sunset to sunrise.
Rest is your dream machine. Made for littles.… View full description on the official store →
With the Hatch Sleep app, you can control dreamy features on all our devices: Restore, Rest, and Rest+.
Restore is your bedside guide. Sleep the way nature intended with a gentle sunrise alarm and soothing sleep sounds, all rolled into one beautiful dream machine. Build your restful routine with Hatch, from sunset to sunrise.
Rest is your dream machine. Made for littles.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 779 MB🔞 4+📱 iOS 17.0+🔖 v6.18.2🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v6.18.2
2026-04
⭐
Rating ↑ 1.72 → 4.56 (improved 2.84★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
⭐
Rating ↓ 3.33 → 3.00 (dropped 0.33★)
2025-12
🚀
First tracked snapshot — initial data captured
2025-12
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.47825★ | 92 | 4.47825★ this version |
| 🇧🇷 BR | 4.07692★ | 39 | 4.07692★ this version |
| 🇨🇦 CA | 4.48578★ | 2,742 | 4.48578★ this version |
| 🇩🇪 DE | 4.08333★ | 12 | 4.08333★ this version |
| 🇫🇷 FR | 4★ | 17 | 4★ this version |
| 🇬🇧 GB | 4.72626★ | 358 | 4.72626★ this version |
| 🇮🇳 IN | 4★ | 9 | 4★ this version |
| 🇯🇵 JP | 4.33333★ | 6 | 4.33333★ this version |
| 🇺🇸 US | 4.55044★ | 61,173 | 4.55044★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Hatch Sleep: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Hatch Baby, Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$13K/mocombined
Lead-app heavy — top app contributes 73%
About this analysis
Why high confidence: 61,028 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Hatch Sleep make per month?▴
Based on our ML-calibrated revenue forecast, Hatch Sleep earns approximately $9.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Hatch Sleep?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Hatch Sleep?▴
Hatch Sleep is published by Hatch Baby, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Hatch Sleep's BU Score?▴
Hatch Sleep has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.