iA Writer
72
Quality Score
Strong
✍️ Bumetric analysis
“
iA Writer is an iOS app from Information Architects AG in the Utilities category, currently rated 4.6★ across 1,539 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 72: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$8.5K
per month
→
12-mo forecast
$8.8K – $18.5K
per month
→
24-mo forecast
$10.9K – $32.8K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
171 snapshots on record
Rating
4.6
Reviews
1,539 reviews
Forecast Revenue / mo
$8.5K
Snapshots tracked
171
since Oct 2015
🤖Also on Android
$57/mo · 386 ratings · 2.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (65 MB) | +$5K |
| ⚙ Utilities complexity ×0.85 | $-8445 |
| ⚙ 12.9y maintenance × ~1-person team | +$77K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $200K · 18× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 12.9y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
18× MRR
👥 Estimated audience size
215K
Lifetime downloads (US-equivalent)
Monthly active
14K
Daily active
2.9K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 12.9y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 65 MB |
| 🏷 Category context | Utilities |
| 📦 Small-mid iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-09-25 · 35 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 35 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$8.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$8.1K – $13.5K
12 months
$8.8K – $18.5K
24 months
$10.9K – $32.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersRevenue Strength
3.9
Product Quality
8.2
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.6
Monetization Maturity
1.0
- 💰 Revenue: Modest — $5K - $12K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.56★ across 1,539 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $153K-$272K. Portfolio play ($35K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($19.99)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,539 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (11 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.0.9
This update fixes a few small bugs. It includes all the great features in iA Writer 8:
Liquid Glass: a refreshed interface for iOS and iPadOS 26 and later, and an app icon that matches your system settings.
Document Outline: navigate your documents using Quick Search.… Full release notes →
Liquid Glass: a refreshed interface for iOS and iPadOS 26 and later, and an app icon that matches your system settings.
Document Outline: navigate your documents using Quick Search.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- iA Writer
- Developer
- Information Architects AG
- Bundle ID
- pro.writer
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Home
- Description
- iA builds products for focus and flow.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $8.5K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- linkedin linkedin.com/company/information-arch… · tiktok tiktok.com/@iadotnet · youtube youtube.com/@iAInc101
- Not found
- Phone
- Not found
- Contact page
- ia.net/writer/support
- About page
- ia.net/topics/tell-us-your-story
📈Ratings growth1,539 ratings+232% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $19.99 (+0%)
🚀Update Frequency · Releases per Quarter8 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
“Leaving life’s mess for an ideal realm of words.” —The New Yorker
“My favorite iOS app for writing in Markdown, without question, is iA Writer. iA Writer is just beautiful. To me, it’s the gold standard for Markdown syntax styling... an elegant champagne flute. That’s iA Writer for me.” —John Gruber
“iA Writer creates a clean, simple and distraction-free writing environment for when you really need to focus on your words.” —The New York Times
“iA Writer is an example of how powerful simplicity and accessibility can be.” —The Guardian… View full description on the official store →
“My favorite iOS app for writing in Markdown, without question, is iA Writer. iA Writer is just beautiful. To me, it’s the gold standard for Markdown syntax styling... an elegant champagne flute. That’s iA Writer for me.” —John Gruber
“iA Writer creates a clean, simple and distraction-free writing environment for when you really need to focus on your words.” —The New York Times
“iA Writer is an example of how powerful simplicity and accessibility can be.” —The Guardian… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 65 MB🔞 4+📱 iOS 15.0+🔖 v8.0.9🔄 updated 1mo ago🌐 EN, FR, DE, IT, JA +6📂 Utilities💰 Paid🚀 Launched 2013 (12y old)
📅
What Worked™ · Development Pipeline
23 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v8.0.6 → v8.0.9
→ 30 days after: reviews +7 high confidence
2026-08
🔧
Shipped update — v8.0.5 → v8.0.6
2026-07
🔧
Shipped update — v8.0.4 → v8.0.5
→ 30 days after: reviews +10 medium · co-occurring
2026-07
🔧
Shipped update — v8.0.3 → v8.0.4
→ 30 days after: reviews +13 medium · co-occurring
2026-07
🔧
Shipped update — v8.0.2 → v8.0.3
→ 30 days after: reviews +16 medium · co-occurring
2026-06
🔧
Shipped update — v8.0.1 → v8.0.2
→ 30 days after: reviews +26 medium · co-occurring
2026-06
🔧
Shipped update — v7.3.4 → v8.0.1
→ 30 days after: reviews +36 high confidence
2026-05
💲
Went paid — introduced $19.99 price point
→ 30 days after: reviews +5 high confidence
2026-03
⭐
Rating ↑ 3.85 → 4.70 (improved 0.85★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$20.3K/mo · rating +0.84★ · reviews +978 high confidence
2017-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$129/mo · reviews +7 high confidence
2016-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.05★ high confidence
2016-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$100/mo · rating +0.12★ · reviews +5 high confidence
2016-02
⭐
Rating ↓ 3.21 → 2.86 (dropped 0.35★)
→ 30 days after: revenue +$96/mo · rating +0.17★ · reviews +5 high confidence
2015-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.22★ medium · co-occurring
2015-11
⭐
Rating ↑ 2.67 → 3.00 (improved 0.33★)
→ 30 days after: revenue +$142/mo · rating −0.42★ · reviews +8 medium · co-occurring
2015-11
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
→ 30 days after: revenue +$142/mo · rating −0.42★ · reviews +8 high confidence
2015-11
⭐
Rating ↓ 3.50 → 3.00 (dropped 0.50★)
→ 30 days after: revenue +$109/mo · rating −0.20★ · reviews +6 low · multiple changes
2015-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$109/mo · rating −0.20★ · reviews +6 medium · co-occurring
🧪
Tech & Domain Intel — ia.net
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.55707★ | 1,542 | 4.55707★ this version |
| 🇬🇧 GB | 4.57231★ | 325 | 4.57231★ this version |
| 🇩🇪 DE | 4.70716★ | 642 | 4.70716★ this version |
| 🇫🇷 FR | 4.625★ | 168 | 4.625★ this version |
| 🇯🇵 JP | 4.18778★ | 213 | 4.18778★ this version |
| 🇨🇦 CA | 4.60952★ | 210 | 4.60952★ this version |
| 🇦🇺 AU | 4.60344★ | 116 | 4.60344★ this version |
| 🇧🇷 BR | 4.675★ | 80 | 4.675★ this version |
| 🇮🇳 IN | 4.71698★ | 53 | 4.71698★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for iA Writer: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Information Architects AG
View all →📦 Portfolio summaryINDIE studio
2apps·$10K/mocombined
⚠ Concentrated — top app contributes 85% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 1,539 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does iA Writer make per month?▴
Based on our ML-calibrated revenue forecast, iA Writer earns approximately $8.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is iA Writer profitable?▴
With estimated build cost $125K and monthly revenue $8.5K, iA Writer looks break-even-grade — payback period sits around 1.2 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does iA Writer have?▴
Estimated audience: ~215K lifetime downloads, ~14K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like iA Writer?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is iA Writer built with?▴
Our heuristic places iA Writer on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is iA Writer still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would iA Writer sell for?▴
Estimated acquisition value: $150K (marketplace range $100K – $200K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was iA Writer last updated?▴
iA Writer last shipped a new version on 2026-09-25 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes iA Writer?▴
iA Writer is published by Information Architects AG on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is iA Writer's BU Score?▴
iA Writer has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.