Identity Guard: ID Protection
74
Quality Score
Strong
Identity Guard: ID Protection
Medium confidence
✍️ bumetric analysis
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Identity Guard: ID Protection is an iOS app from Intersections Inc. in the Finance category, currently rated 4.7★ across 2,573 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 74: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$586
per month
→
12-mo forecast
$513 – $1848
per month
→
24-mo forecast
$475 – $4274
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (208 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$700K
↳ What it would sell for · not monthly revenue
Marketplace range $500K – $900K · 19× MRR multiple
💸
~4.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
Final multiple
19× MRR
👥 Estimated audience size
150K
Lifetime downloads (US-equivalent)
Monthly active
42K
Daily active
16K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$586/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$499 – $1.2K
12 months
$513 – $1.8K
24 months
$475 – $4.3K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 43/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
8.4
Revenue Strength
2.8
Monetization Maturity
1.0
Defensibility
2.9
Market Position
0.0
Operational Safety
9.0
- 💰 Revenue: Marginal — $234 - $1466/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.69★ across 2,573 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 267d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10K-$18K. Portfolio play ($37K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (2,573 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.1.2
We’ve been hard at work fixing bugs and enhancing stability to make your online experience more safe and secure. Thank you for choosing Aura Digital Security.
Give us a rating and a review, we always appreciate your feedback!
Give us a rating and a review, we always appreciate your feedback!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Identity Guard: ID Protection
- Developer
- Intersections Inc.
- Bundle ID
- com.identityguard.suite
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Protection from Identity Theft, Scams & Online Threats
- Description
- Get identity theft protection, credit monitoring and $1M insurance coverage. Family plans start at $12.50. Peace of mind begins with Identity Guard.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $37.5K/mo
- Top-grossing rank
- 🇺🇸#96 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- 1-855-443-7748
- Contact page
- identityguard.com/contact
- About page
- identityguard.com/about
📈Ratings growth2,573 ratings+229% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #96 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#96 now · best #92 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Award-Winning Identity Protection
For over 25 years, Identity Guard has been an industry pioneer and leader in identity theft and credit protection services. Our mission is to help families and individuals protect their personal, credit, and financial assets from the constantly evolving threats of fraud so you can live your life with peace of mind. Since then, we’ve helped protect over 38 million people with Trustpilot ratings over 4.5-stars as rated by our customers. This powerful and extensive identity theft protection is available on your mobile device.… View full description on the official store →
For over 25 years, Identity Guard has been an industry pioneer and leader in identity theft and credit protection services. Our mission is to help families and individuals protect their personal, credit, and financial assets from the constantly evolving threats of fraud so you can live your life with peace of mind. Since then, we’ve helped protect over 38 million people with Trustpilot ratings over 4.5-stars as rated by our customers. This powerful and extensive identity theft protection is available on your mobile device.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 208 MB🔞 4+📱 iOS 15.1+🔖 v4.1.2🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 3.17 → 4.69 (improved 1.52★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-01
⭐
Rating ↓ 3.17 → 2.86 (dropped 0.31★)
2023-01
⭐
Rating ↑ 2.80 → 3.17 (improved 0.37★)
2023-01
⭐
Rating ↑ 2.33 → 3.00 (improved 0.67★)
2022-12
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2022-12
🚀
First tracked snapshot — initial data captured
2022-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Identity Guard: ID Protection: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 2,573 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Identity Guard make per month?▴
Based on our ML-calibrated revenue forecast, Identity Guard earns approximately $37K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Identity Guard?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Identity Guard?▴
Identity Guard is published by Intersections Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Identity Guard's BU Score?▴
Identity Guard has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.