Khan Academy
76
Quality Score
Strong
Khan Academy
High confidence
✍️ bumetric analysis
“
Khan Academy is an iOS app from Khan Academy in the Education category, currently rated 4.6★ across 106,266 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Education app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.5K/mo · 171K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$60K
↳ What it cost to build · not monthly revenue
Likely range $45K – $80K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Education complexity ×1.20 | +$10K |
Total estimate
$60K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 18× MRR multiple
💸
~2.5× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Education category multiple | +6% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
9.0M
Lifetime downloads (US-equivalent)
Monthly active
1.6M
Daily active
480K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 51/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
6.1
Product Quality
7.6
Revenue Strength
5.8
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.57★ across 106,266 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -0.41 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (106,266 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Multilingual (26 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.4.1
∙ Bug fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Khan Academy
- Developer
- Khan Academy
- Bundle ID
- org.khanacademy.Khan-Academy
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 12+
- Languages
- HY, AZ, BN, BG, CS, DA, NL, EN, FR, KA, DE, HI, HU, ID, KO, MR, NB, PL, PT, PA, SR, ZH, ES, TR, UK, VI
Company
- Website
- www.khanacademy.org
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $0AI high
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.5K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app 'Khan Academy' by Khan Academy generates no direct revenue through in-app purchases or subscriptions, as the core educational content is 100% free. Khan Academy operates as a non-profit organization, with its overall revenue primarily derived from donations, grants, and strategic partnerships, totaling approximately $117 million in 2025.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Wikipedia, Fueler, ProPublica, ElectroIQ, productmint, FourWeekMBA
⭐Recent App Store Reviews49 latest · avg 4.16★ · 69.4% 5★ · 14.3% 1★
5★34 (69%)
4★4 (8%)
3★3 (6%)
2★1 (2%)
1★7 (14%)
+10,969 ratings/week
Praise: great ×11 amazing ×7 love ×6 best ×5 recommend ×3Complaints: refund ×1 hate ×1
Top positive
★★★★★ Amazing app
Amazing app it has been so helpful for my family.😃💐…
★★★★★ IDK
CRAZY FROG!!!!!!…
Top negative
★☆☆☆☆ I hate learning
My parents are making me do this for an hour each day during THE SUMMER even though I got straight A’s 96 or above…
★☆☆☆☆ Dumb
My kid learned literally nothing.…
📈Ratings growth106,266 ratings+3% lifetimeShow 3-year history estimate ▾
Tracked (27 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
You can learn anything. For free.
Spend an afternoon brushing up on statistics. Discover how the Krebs cycle works. Get a head start on next semester's geometry. Prepare for upcoming exams. Or, if you're feeling particularly adventurous, learn how fire-stick farming changes the landscape of Australia.
Whether you're a student, teacher, homeschooler, principal, adult returning to the classroom after 20 years, or a friendly alien trying to get a leg up in earthly biology — Khan Academy's personalized learning library is available to you, for free.… View full description on the official store →
Spend an afternoon brushing up on statistics. Discover how the Krebs cycle works. Get a head start on next semester's geometry. Prepare for upcoming exams. Or, if you're feeling particularly adventurous, learn how fire-stick farming changes the landscape of Australia.
Whether you're a student, teacher, homeschooler, principal, adult returning to the classroom after 20 years, or a friendly alien trying to get a leg up in earthly biology — Khan Academy's personalized learning library is available to you, for free.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 39 MB🔞 12+📱 iOS 15.0+🔖 v8.4.1🔄 updated 0d ago🌐 HY, AZ, BN, BG, CS +21📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.03 → 4.57 (improved 0.54★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 4.02 → 4.60 (improved 0.58★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-05
⭐
Rating ↑ 2.00 → 2.67 (improved 0.67★)
2025-05
🚀
First tracked snapshot — initial data captured
2025-05
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
🔎
ASO Keyword Positions
BEST RANK #13Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
vocabulary builder·#13🇺🇸flashcards·#27🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 899 reviews across 9 markets● 68% positive · ● 14% neutral · ● 18% negative · Rating drift: -0.41★ (declining — recent 50: 4.16★ vs lifetime: 4.57★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.59
🇦🇺 AU
+0.52
🇨🇦 CA
+0.52
🇺🇸 US
+0.45
🇬🇧 GB
+0.45
🇯🇵 JP
+0.40
🇫🇷 FR
+0.24
🇧🇷 BR
+0.15
🇩🇪 DE
+0.09
Top praise themes
high school ×12 muito bom ×12 highly recommend ×11 amazing amazing ×10 helps learn ×9 free learning ×9 help learn ×8 grade math ×8
Top complaint themes
doesn work ×7 answer wrong ×6 apple pencil ×4 new update ×3 questions wrong ×3 let sign ×3 doesn let ×3 6th grade ×3
🧪
Tech & Domain Intel — khanacademy.org
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Anthropic · Apple Pay / Sign in with Apple · Meta (Facebook) Ads · Google Workspace · OpenAI · SendGrid
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.61726★ | 5,526 | 4.61726★ this version |
| 🇧🇷 BR | 4.77398★ | 3,398 | 4.77398★ this version |
| 🇨🇦 CA | 4.60513★ | 9,216 | 4.60513★ this version |
| 🇩🇪 DE | 4.6113★ | 1,114 | 4.6113★ this version |
| 🇫🇷 FR | 4.67874★ | 1,242 | 4.67874★ this version |
| 🇬🇧 GB | 4.6573★ | 4,663 | 4.6573★ this version |
| 🇮🇳 IN | 4.74629★ | 7,619 | 4.74629★ this version |
| 🇯🇵 JP | 4.6833★ | 982 | 4.6833★ this version |
| 🇺🇸 US | 4.57212★ | 106,792 | 4.57212★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Khan Academy: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Khan Academy
View all →📦 Portfolio summaryINDIE studio
4apps·$27K/mocombined
Lead-app heavy — top app contributes 55%
About this analysis
Why high confidence: 106,266 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Khan Academy make per month?▴
Based on our ML-calibrated revenue forecast, Khan Academy earns approximately $8.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Khan Academy?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Khan Academy?▴
Khan Academy is published by Khan Academy on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Khan Academy's BU Score?▴
Khan Academy has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.