LastPass Passwort-Manager
73
Quality Score
Strong
LastPass Passwort-Manager
High confidence
✍️ bumetric analysis
“
LastPass Passwort-Manager is an iOS app from LastPass US LP in the Productivity category, currently rated 4.4★ across 56,933 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 73: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.6K/mo · 235K ratings · 3.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (201 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$25K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $35K · 16× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Productivity category multiple | +8% |
Final multiple
16× MRR
👥 Estimated audience size
4.2M
Lifetime downloads (US-equivalent)
Monthly active
1.2M
Daily active
560K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
8.8
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $600K - $3300K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.38★ across 56,933 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.0M-$48.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (56,933 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Good rating (4.4★)METRIC | +$800 | |
| Localized (8 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.51.0
You'll have a more reliable experience thanks to various minor bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- LastPass Passwort-Manager
- Developer
- LastPass US LP
- Bundle ID
- com.lastpass.ilastpass
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, PT, ES
Company
- Website
- www.lastpass.com
- Tagline
- Get the power to secure passwords manage app access track unapproved AI sign-in safer
- Description
- Go beyond saving passwords with the best password manager! Generate strong passwords and store them in a secure vault. Now with single-sign on (SSO) and adaptive MFA solutions that integrate with over 1,200 apps.
- Founded
- Not found
- HQ / Address
- Boston
- Employees
- 550+
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.6K/mo
- Top-grossing rank
- 🇦🇺#60 /100 🇺🇸#62 /100 🇩🇪#69 /100 🇨🇦#85 /99 🇬🇧#93 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/LastPass
- linkedin.com/companies/lastpass
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/LastPass · instagram instagram.com/lastpassofficial · linkedin linkedin.com/companies/lastpass · twitter x.com/LastPass · youtube youtube.com/c/LastPass
- Not found
- Phone
- Not found
- Contact page
- lastpass.com/contact-sales
- About page
- lastpass.com/products/team-password-m…
📈Ratings growth56,933 ratings+7% lifetimeShow 3-year history estimate ▾
Tracked (35 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank5 countries
🇦🇺AU#60 /100
🇺🇸US#62 /100
🇩🇪DE#69 /100
🇨🇦CA#85 /99
🇬🇧GB#93 /100
📊Category Rank Trajectory#60 now · best #57 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Tired of forgetting passwords or resetting them constantly? Meet LastPass, the trusted password manager—used by millions of people and thousands of businesses—to keep passwords and other account info safe, secure, and always within reach.
With LastPass, you only need to remember one master password. We’ll handle the rest—autofilling logins, generating secure passwords, and syncing across all your devices. Whether you're browsing on your iPhone or logging into your favorite apps, LastPass makes it effortless.
WHY MILLIONS TRUST LASTPASS… View full description on the official store →
With LastPass, you only need to remember one master password. We’ll handle the rest—autofilling logins, generating secure passwords, and syncing across all your devices. Whether you're browsing on your iPhone or logging into your favorite apps, LastPass makes it effortless.
WHY MILLIONS TRUST LASTPASS… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 201 MB🔞 4+📱 iOS 16.0+🔖 v6.51.0🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +3📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.88 → 4.38 (improved 1.50★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.87 → 4.21 (improved 1.34★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-03
⭐
Rating ↑ 2.20 → 2.67 (improved 0.47★)
2025-02
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2025-02
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2025-02
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #6Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
password manager·#6🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — lastpass.com
- Mail provider
- Microsoft 365
- Tech stack
- Anthropic · Google Workspace · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Microsoft 365
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.41719★ | 3,967 | 4.41719★ this version |
| 🇧🇷 BR | 4.52447★ | 1,880 | 4.52447★ this version |
| 🇨🇦 CA | 4.39769★ | 5,542 | 4.39769★ this version |
| 🇩🇪 DE | 4.20885★ | 2,983 | 4.20885★ this version |
| 🇫🇷 FR | 4.52553★ | 1,665 | 4.52553★ this version |
| 🇬🇧 GB | 4.22071★ | 5,274 | 4.22071★ this version |
| 🇮🇳 IN | 4.67453★ | 1,272 | 4.67453★ this version |
| 🇯🇵 JP | 4.38884★ | 1,273 | 4.38884★ this version |
| 🇺🇸 US | 4.37923★ | 56,963 | 4.37923★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for LastPass Passwort-Manager: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by LastPass US LP
View all →📦 Portfolio summaryINDIE studio
3apps·$5K/mocombined
✓ Diversified — top app contributes 48%; risk spread across portfolio
Similar apps in Productivity
About this analysis
Why high confidence: 56,933 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does LastPass Passwort-Manager make per month?▴
Based on our ML-calibrated revenue forecast, LastPass Passwort-Manager earns approximately $1.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like LastPass Passwort-Manager?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes LastPass Passwort-Manager?▴
LastPass Passwort-Manager is published by LastPass US LP on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is LastPass Passwort-Manager's BU Score?▴
LastPass Passwort-Manager has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.