Lidl Plus
70
Quality Score
Strong
✍️ Bumetric analysis
“
Lidl Plus is an iOS app from Lidl Digital International GmbH & Co. KG in the Utilities category, currently rated 4.3★ across 2,473 ratings. Initial signal reads as no scraped reviews yet: judgment based on metadata only.
Quality Score is 70: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.7K
per month
→
12-mo forecast
$5.9K – $12.3K
per month
→
24-mo forecast
$7.3K – $21.8K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
5 snapshots on record
Rating
4.3
Reviews
2,473 reviews
Forecast Revenue / mo
$5.7K
Snapshots tracked
5
since Apr 2026
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (250 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 0.3y maintenance × ~1-person team | +$1K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 14× MRR multiple
💸
~0.9× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 0.3y proven track record | +2% |
| 🏷 Utilities category multiple | -10% |
Final multiple
14× MRR
👥 Estimated audience size
485K
Lifetime downloads (US-equivalent)
Monthly active
97K
Daily active
19K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 250 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-10-14 · 10 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 10 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$5.4K – $9.0K
12 months
$5.9K – $12.3K
24 months
$7.3K – $21.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 42/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
5.9
Product Quality
6.2
Revenue Strength
3.8
Monetization Maturity
0.5
Defensibility
3.6
Market Position
1.2
Operational Safety
7.2
- 💰 Revenue: Modest — $3K - $8K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.28★ across 2,473 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -2.82 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $102K-$181K. Portfolio play ($14K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (2,473 ratings)METRIC | +$1,500 | |
| Multilingual (27 languages)METRIC | +$1,500 | |
| Good rating (4.3★)METRIC | +$800 | |
| New app (3 months old)METRIC | −$700 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v17.12.6
- Bug fixes and Performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Lidl Plus
- Developer
- Lidl Digital International GmbH & Co. KG
- Bundle ID
- com.lidl.eci.lidl.plus
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- SQ, BS, BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IT, LV, LT, MK, PL, PT, RO, RU, SR, SK, SL, ES, SV
Company
- Website
- www.lidl.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.7K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Lidl Plus: Find Food Deals, Grocery Coupons and Loyalty Rewards on the Products You Love
Save more with the Lidl Plus rewards app!
Download, register and save even more. Lidl Plus is our free rewards app designed to give you even more value every time you shop. With Lidl Plus, you can access member exclusive offers, reward points, personalized coupons, digital receipts and more– all in one convenient app.
How to save with Lidl Plus:
- Lidl Points: Get rewarded for shopping with Lidl Points. Collect points when you shop to redeem for 0.01 € products and rewards!… View full description on the official store →
Save more with the Lidl Plus rewards app!
Download, register and save even more. Lidl Plus is our free rewards app designed to give you even more value every time you shop. With Lidl Plus, you can access member exclusive offers, reward points, personalized coupons, digital receipts and more– all in one convenient app.
How to save with Lidl Plus:
- Lidl Points: Get rewarded for shopping with Lidl Points. Collect points when you shop to redeem for 0.01 € products and rewards!… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 250 MB🔞 12+📱 iOS 16.0+🔖 v17.12.6🔄 updated 1w ago🌐 SQ, BS, BG, HR, CS +22📂 Utilities💰 Paid🚀 Launched 2026 (0y old)
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-10
🔧
Shipped update — v17.9.4 → v17.11.9
→ 30 days after: reviews +234 medium · co-occurring
2026-09
🔧
Shipped update — v17.6.7 → v17.9.4
→ 30 days after: rating −0.09★ · reviews +600 medium · co-occurring
2026-08
⭐
Rating ↓ 4.71 → 4.37 (dropped 0.34★)
→ 30 days after: rating −0.06★ · reviews +366 medium · co-occurring
2026-07
🔧
Shipped update — v17.4.9 → v17.6.7
→ 30 days after: rating −0.40★ · reviews +951 medium · co-occurring
2026-06
🔧
Shipped update — v? → v17.4.9
→ 30 days after: rating −0.33★ · reviews −1,411,216 medium · co-occurring
2026-04
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 347 reviews across 4 markets● 32% positive · ● 24% neutral · ● 44% negative · Rating drift: -2.82★ (declining — recent 50: 1.46★ vs lifetime: 4.28★)
Sentiment by country (−1 to +1)
🇺🇸 US
+0.02
🇫🇷 FR
+0.02
🇬🇧 GB
-0.04
🇩🇪 DE
-0.46
Top praise themes
mise jour ×6 buy new ×3 des coupons ×3 magasin préféré ×3 phone ×15 store ×14 update ×8 est ×8
Top complaint themes
phone number ×14 mise jour ×14 nicht mehr ×11 doesn work ×9 new phone ×8 old better ×5 shopping list ×5 search bar ×5
🌍
Multi-Country Performance
Available in 4 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇩🇪 DE | 4.66036★ | 1,333,037 | 4.66036★ this version |
| 🇫🇷 FR | 4.30797★ | 22,011 | 4.30797★ this version |
| 🇬🇧 GB | 4.75674★ | 1,459,041 | 4.75674★ this version |
| 🇺🇸 US | 4.27758★ | 2,475 | 4.27758★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Lidl Plus: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Lidl Digital International GmbH & Co. KG
View all →📦 Portfolio summaryINDIE studio
3apps·$11K/mocombined
Lead-app heavy — top app contributes 51%
About this analysis
Why medium confidence: 2,473 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Lidl Plus make per month?▴
Based on our ML-calibrated revenue forecast, Lidl Plus earns approximately $5.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Lidl Plus profitable?▴
With estimated build cost $80K and monthly revenue $5.7K, Lidl Plus looks break-even-grade — payback period sits around 1.2 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Lidl Plus have?▴
Estimated audience: ~485K lifetime downloads, ~97K monthly active users, and ~19K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Lidl Plus?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Lidl Plus built with?▴
Our heuristic places Lidl Plus on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Lidl Plus still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 10 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Lidl Plus sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Lidl Plus last updated?▴
Lidl Plus last shipped a new version on 2026-10-14 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Lidl Plus?▴
Lidl Plus is published by Lidl Digital International GmbH & Co. KG on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Lidl Plus's BU Score?▴
Lidl Plus has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.