Mailchimp Email Marketing
77
Quality Score
Strong
Mailchimp Email Marketing
High confidence
✍️ bumetric analysis
“
Mailchimp Email Marketing is an iOS app from Intuit Inc. in the Business category, currently rated 4.9★ across 51,320 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Business app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.3M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.3K/mo · 23K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (279 MB) | +$40K |
| ⚙ Business complexity ×1.50 | +$45K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 19× MRR multiple
💸
~1.3× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Business category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
3.3M
Lifetime downloads (US-equivalent)
Monthly active
725K
Daily active
215K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.3
Product Quality
9.7
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 51,320 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (51,320 ratings)METRIC | +$5,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (7 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2026.9
Tinker, tailor, polish, scrub - we’ve tightened some loose ends and smoothed out a few rough patches to keep the app in shape.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mailchimp Email Marketing
- Developer
- Intuit Inc.
- Bundle ID
- com.theRocketScienceGroup.mailChimp
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 17+
- Languages
- NL, EN, FR, DE, IT, PT, ES
Company
- Website
- mailchimp.com
- Tagline
- Starkes E-Mail- und SMS-Marketing – ganz ohne mühsame Einarbeitung.
- Description
- Steigere dein Wachstum mit den zeitsparenden Marketing-Tools von Mailchimp. Starte deine 14-tägige kostenlose Testphase.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.3K/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/Mailchimp
- linkedin.com/company/mailchimp
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/mailchimp · instagram instagram.com/mailchimp · linkedin linkedin.com/company/mailchimp · twitter x.com/Mailchimp · youtube youtube.com/user/Mailchimp
- Not found
- Phone
- +1 (800) 315-5939
- Contact page
- mailchimp.com/de/help
- About page
- mailchimp.com/help/about-additional-c…
📈Ratings growth51,320 ratings+-12% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get more opens, clicks, and sales with the #1 email marketing and automation platform*
Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission.
Marketing CRM and Inbox -
Engage with your customers, grow your audience, and build relationships.
Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox.… View full description on the official store →
Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission.
Marketing CRM and Inbox -
Engage with your customers, grow your audience, and build relationships.
Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 279 MB🔞 17+📱 iOS 17.0+🔖 v2026.9🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +2📂 Business💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.45 → 4.86 (improved 1.41★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 3.46 (dropped 1.34★)
2026-03
⭐
Rating ↑ 3.46 → 4.80 (improved 1.34★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-10
⭐
Rating ↑ 3.00 → 3.50 (improved 0.50★)
2019-10
⭐
Rating ↑ 3.00 → 3.50 (improved 0.50★)
2019-10
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #15Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
crm·#15🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — mailchimp.com
- Tech stack
- Microsoft 365 · Google Workspace · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Meta (Facebook) Ads
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.82179★ | 5,903 | 4.82179★ this version |
| 🇧🇷 BR | 4.92312★ | 1,613 | 4.92312★ this version |
| 🇨🇦 CA | 4.79692★ | 5,860 | 4.79692★ this version |
| 🇩🇪 DE | 4.77977★ | 1,662 | 4.77977★ this version |
| 🇫🇷 FR | 4.79921★ | 2,789 | 4.79921★ this version |
| 🇬🇧 GB | 4.83621★ | 13,072 | 4.83621★ this version |
| 🇮🇳 IN | 4.81939★ | 825 | 4.81939★ this version |
| 🇯🇵 JP | 4.77596★ | 183 | 4.77596★ this version |
| 🇺🇸 US | 4.85494★ | 51,368 | 4.85494★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mailchimp Email Marketing: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Intuit Inc.
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✓ Diversified — top app contributes 31%; risk spread across portfolio
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About this analysis
Why high confidence: 51,320 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mailchimp Email Marketing make per month?▴
Based on our ML-calibrated revenue forecast, Mailchimp Email Marketing earns approximately $9.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mailchimp Email Marketing?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mailchimp Email Marketing?▴
Mailchimp Email Marketing is published by Intuit Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mailchimp Email Marketing's BU Score?▴
Mailchimp Email Marketing has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.