Marcus UK: Online savings bank
86
Quality Score
Excellent
Marcus UK: Online savings bank
High confidence
✍️ bumetric analysis
“
Marcus UK: Online savings bank is an iOS app from Goldman Sachs in the Finance category, currently rated 4.9★ across 247,595 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 86: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.0M
per month
→
12-mo forecast
$2.1M – $3.3M
per month
→
24-mo forecast
$2.5M – $4.7M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (69 MB) | +$7K |
| ⚙ Finance complexity ×1.60 | +$34K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$800K
↳ What it would sell for · not monthly revenue
Marketplace range $600K – $1.0M · 21× MRR multiple
💸
~8.4× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
21× MRR
👥 Estimated audience size
14.5M
Lifetime downloads (US-equivalent)
Monthly active
4.0M
Daily active
1.6M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.0M – $2.7M
12 months
$2.1M – $3.3M
24 months
$2.5M – $4.7M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.3
Product Quality
9.7
Revenue Strength
6.3
Monetization Maturity
1.0
Defensibility
5.1
Market Position
0.6
Operational Safety
10.0
- 💰 Revenue: Healthy — $800K - $4400K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 247,595 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $36.0M-$64.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (247,595 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.21.0
This release contains bug fixes and performance improvements.
Enjoying the Marcus app? We'd love to hear more about it! Please consider leaving us a rating or review.
Enjoying the Marcus app? We'd love to hear more about it! Please consider leaving us a rating or review.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Marcus UK: Online savings bank
- Developer
- Goldman Sachs
- Bundle ID
- com.marcus.ios
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.marcus.com
- Tagline
- Grow your cash reserve with Marcus high-yield savings
- Description
- Marcus by Goldman Sachs® is committed to helping customers reach their financial goals. Learn about our online savings options, including high-yield savings accounts and CDs.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $36.9K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/marcus
- linkedin.com/showcase/marcus-by-goldm…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Marcus · instagram instagram.com/marcusbygoldmansachs/?h… · linkedin linkedin.com/showcase/marcus-by-goldm… · twitter twitter.com/marcus · youtube youtube.com/channel/UCH_Pjk5cZFpwNkU5…
- Not found
- Phone
- Not found
- Contact page
- marcus.com/us/en/banking-with-us/cont…
- About page
- marcus.com/us/en/about-us
✨AI Revenue EstimateCONFIDENCE: LOW
The iOS app 'Marcus UK: Online savings bank' by Goldman Sachs is a banking application designed to facilitate savings accounts and does not generate revenue through in-app purchases or subscriptions. Therefore, direct app revenue in the traditional sense (from app store metrics) is effectively zero. The revenue for Goldman Sachs from its Marcus operations is derived from net interest margin on deposits, which is a banking revenue, not directly attributable as 'app revenue'.
Sources mentioned: App Store, Sensor Tower, Adapty, FinTech Futures
📈Ratings growth247,595 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (29 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Marcus by Goldman Sachs offers financial products to help you make the most of your money.
GROW AND MANAGE YOUR SAVINGS
Earn competitive rates on Online Savings Accounts, High-Yield CDs, No-Penalty CDs and Rate Bump CDs
- Open accounts and add funds in a few taps
- Manage accounts, check balances and schedule transfers on the go
- Check current rates any time
- Use calculators to predict growth
- No minimum deposit to open an Online Savings Account
- FDIC-insured
Marcus by Goldman Sachs® is a brand of Goldman Sachs Bank USA and Goldman Sachs & Co. LLC (“GS&Co.… View full description on the official store →
GROW AND MANAGE YOUR SAVINGS
Earn competitive rates on Online Savings Accounts, High-Yield CDs, No-Penalty CDs and Rate Bump CDs
- Open accounts and add funds in a few taps
- Manage accounts, check balances and schedule transfers on the go
- Check current rates any time
- Use calculators to predict growth
- No minimum deposit to open an Online Savings Account
- FDIC-insured
Marcus by Goldman Sachs® is a brand of Goldman Sachs Bank USA and Goldman Sachs & Co. LLC (“GS&Co.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 69 MB🔞 4+📱 iOS 16.0+🔖 v2.21.0🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.05 → 4.86 (improved 1.81★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.04 → 4.80 (improved 1.76★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-05
⭐
Rating ↑ 2.60 → 3.00 (improved 0.40★)
2024-05
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
2024-05
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2024-05
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2024-05
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — marcus.com
- Tech stack
- Microsoft 365
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇬🇧 GB | 4.84128★ | 16,129 | 4.84128★ this version |
| 🇺🇸 US | 4.86019★ | 250,984 | 4.86019★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Marcus UK: Online savings bank: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Goldman Sachs
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5apps·$37K/mocombined
⚠ Concentrated — top app contributes 97% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 247,595 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Marcus UK make per month?▴
Based on our ML-calibrated revenue forecast, Marcus UK earns approximately $36K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Marcus UK?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Marcus UK?▴
Marcus UK is published by Goldman Sachs on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Marcus UK's BU Score?▴
Marcus UK has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.