McDonald's
83
Quality Score
Excellent
McDonald's
High confidence
✍️ bumetric analysis
“
This app targets the quick-service restaurant loyalty and ordering segment, directly competing with similar offerings from major fast-food chains like Burger King, Starbucks, and Chick-fil-A. Its exceptional user satisfaction and massive install base – indicated by millions of high ratings – signal deep market penetration and a mature, established product. The minimal reported revenue, despite its widespread adoption, suggests the app primarily functions as a customer retention and convenience tool, rather than a direct revenue generator through in-app purchases. For this category, a common monetization observation is the focus on driving physical store visits and increasing average order value through exclusive app deals and loyalty points, rather than relying on direct digital transactions. The app effectively leverages its brand power to funnel users into its ecosystem, where the real revenue is generated offline.
BU Score 83 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$9.9K
per month
→
12-mo forecast
$10.3K – $21.5K
per month
→
24-mo forecast
$12.7K – $38.1K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (386 MB) | +$40K |
| ⚙ Food & Drink complexity ×1.10 | +$9K |
Total estimate
$100K
👥 Estimated audience size
772.5M
Lifetime downloads (US-equivalent)
Monthly active
108.0M
Daily active
21.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Food & Drink engagement | ~100 installs / rating |
| 🔁 Food & Drink D30 retention | 14% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$9.9K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$9.4K – $15.7K
12 months
$10.3K – $21.5K
24 months
$12.7K – $38.1K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 36/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
3.2
Product Quality
8.2
Revenue Strength
4.0
Monetization Maturity
0.5
Defensibility
4.5
Market Position
0.3
Operational Safety
3.1
- 💰 Revenue: Modest — $6K - $14K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 7,719,939 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 2.6% refund mentions, scam/fraud mentions detected, bug mentions above category norm.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $119K-$218K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (7,725,234 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.44.2
Hi bestie,
Now get your faves delivered—and earn points—with McDelivery through the app. As always, we’ve made other updates to enhance your experience.
Hope you’ll enjoy!
Now get your faves delivered—and earn points—with McDelivery through the app. As always, we’ve made other updates to enhance your experience.
Hope you’ll enjoy!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- McDonald's
- Developer
- McDonald's USA
- Bundle ID
- com.mcdonalds.gma
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 4+
- Languages
- EN, FR, DE, ES
Company
- Website
- www.mcdonalds.com
- Tagline
- McDonald's Deutschland
- Description
- Einfach gut: Die aktuellen Angebote und Aktionen von McDonald's findest du hier. Entdecke exklusive McDonald's Deals, Coupons und Aktionen in der McDonald's App. Jetzt sparen. Qualität und Frische. McDonald's® Snacks. Genuss zum mitnehmen. 1.939 Restaurants.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $335.0M ($270.0M – $400.0M)AI medium
- AI annual estimate
- $4020.0M/yr
- ML model estimate / mo
- $172/mo
- Top-grossing rank
- Outside top 100 in US Food & Drink
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/McDonaldsDENews
- linkedin.com/company/mcdonaldsdeutsch…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The McDonald's iOS app primarily drives sales to physical restaurants through mobile ordering and loyalty programs, rather than generating direct in-app purchase revenue. Globally, the mobile app is estimated to facilitate between $15 billion and $22 billion in sales annually. Based on the proportion of active users in the US (46 million out of 210 million global active users), the McDonald's iOS app in the USA is estimated to facilitate between $270 million and $400 million in sales monthly, totaling approximately $4.02 billion annually.
Sources mentioned: YouTube (Small Business Breakdown), CX Dive, Restaurant Dive, ElectroIQ, Sensor Tower
📈Ratings growth7,725,234 ratings+55% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get the app now for Mobile Order & Pay, MyMcDonald’s Rewards, app exclusive deals, McDelivery, bonus offers and other features to make the most of your visit to the Golden Arches.
Mobile Order & Pay
Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option and the crew will prep while you’re on the way. Excludes Drive Thru.
MyMcDonald’s Rewards
Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for FREE McDonald’s and more rewards.* $1 = 100 points.
App exclusive deals… View full description on the official store →
Mobile Order & Pay
Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option and the crew will prep while you’re on the way. Excludes Drive Thru.
MyMcDonald’s Rewards
Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for FREE McDonald’s and more rewards.* $1 = 100 points.
App exclusive deals… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 386 MB🔞 4+📱 iOS 15.0+🔖 v26.44.2🔄 updated 0d ago🌐 EN, FR, DE, ES📂 Food & Drink💰 Paid
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v26.34.0
2026-04
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #18Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
food delivery·#18🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 500 reviews across 1 markets● 37% positive · ● 14% neutral · ● 49% negative · Rating drift: -3.14★ (declining — recent 50: 1.7★ vs lifetime: 4.84★)
Top praise themes
again again ×6 free food ×5 give code ×4 drive thru ×4 customer service ×3 digital receipt ×3 sign into ×3 mcdonald ×18
Top complaint themes
fast food ×16 doesn work ×15 takes forever ×13 won let ×11 customer service ×10 forever load ×9 drive through ×9 points now ×8
Risk signals
Refund mentions: 2.6% Bug mentions: 7% Fraud / scam mentions: 0.8%
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for McDonald's: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 7,725,234 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does McDonald's make per month?▴
Based on our ML-calibrated revenue forecast, McDonald's earns approximately $172/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like McDonald's?▴
Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes McDonald's?▴
McDonald's is published by McDonald's USA on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is McDonald's's BU Score?▴
McDonald's has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.