My Shift Planner – Calendar
76
Quality Score
Strong
My Shift Planner – Calendar
Medium confidence
✍️ bumetric analysis
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My Shift Planner – Calendar is an iOS app from MyBuzz Technologies Limited in the Productivity category, currently rated 4.8★ across 3,177 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 76: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$10.0K
per month
→
12-mo forecast
$8.7K – $31.5K
per month
→
24-mo forecast
$8.1K – $72.9K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$799/mo · 22K ratings · 4.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (166 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $375K – $700K · 19× MRR multiple
💸
~5.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
Final multiple
19× MRR
👥 Estimated audience size
235K
Lifetime downloads (US-equivalent)
Monthly active
70K
Daily active
31K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$10.0K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$8.5K – $19.9K
12 months
$8.7K – $31.5K
24 months
$8.1K – $72.9K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 48/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
8.7
Revenue Strength
4.0
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $4K - $15K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 3,177 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $180K-$320K. Portfolio play ($27K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (3,177 ratings)METRIC | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.5.3
This is a bug fix release that provides additional support for users.
If you have any questions about this update, please contact our support team at support@myshiftplanner.com
If you have any questions about this update, please contact our support team at support@myshiftplanner.com
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My Shift Planner – Calendar
- Developer
- MyBuzz Technologies Limited
- Bundle ID
- uk.co.chrispimlottfreelance.ShiftPlanner
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.myshiftplanner.com
- Tagline
- MyShiftPlanner Personal Calendar
- Description
- The #1 shift work app available on the stores. Download MyShiftPlanner for free and take back control of your shift working today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $27.2K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/hashtag/win?source=feed_… · instagram instagram.com/myshiftplanner · twitter x.com/myshiftplanner · youtube youtube.com/channel/UCbpfWngUAjypY40G…
- Not found
- Phone
- Not found
- Contact page
- myshiftplanner.com/support
- About page
- Not found
📈Ratings growth3,177 ratings+8% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
MyShiftPlanner – The Ultimate Shift Work Calendar. Stay organised, save time and take control of your shift life with MyShiftPlanner, the #1 calendar app made just for shift workers.
From nurses, drivers and retail workers to engineers, airline crew and paramedics, over 400,000 shift workers worldwide trust MyShiftPlanner to keep their work-life balance on track.
PLAN YOUR SHIFTS
*Simple, color-coded calendar built for shift work
*Add or edit shifts in seconds
*Supports all common rotas and patterns:
**4 On / 4 Off
**DuPont Schedule
**Continental Pattern… View full description on the official store →
From nurses, drivers and retail workers to engineers, airline crew and paramedics, over 400,000 shift workers worldwide trust MyShiftPlanner to keep their work-life balance on track.
PLAN YOUR SHIFTS
*Simple, color-coded calendar built for shift work
*Add or edit shifts in seconds
*Supports all common rotas and patterns:
**4 On / 4 Off
**DuPont Schedule
**Continental Pattern… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 166 MB🔞 4+📱 iOS 14.0+🔖 v6.5.3🔄 updated 0d ago🌐 EN📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-08
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #46Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
calendar planner·#46🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — myshiftplanner.com
- Mail provider
- Microsoft 365
- Tech stack
- Google Workspace · Brevo (formerly Sendinblue)
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for My Shift Planner – Calendar: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Productivity
About this analysis
Why medium confidence: 3,177 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does My Shift Planner – Calendar make per month?▴
Based on our ML-calibrated revenue forecast, My Shift Planner – Calendar earns approximately $27K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like My Shift Planner – Calendar?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes My Shift Planner – Calendar?▴
My Shift Planner – Calendar is published by MyBuzz Technologies Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My Shift Planner – Calendar's BU Score?▴
My Shift Planner – Calendar has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.