Nagad
61
Quality Score
Solid
Nagad
Medium confidence
✍️ bumetric analysis
“
Nagad is an iOS app from Bangladesh Post Office in the Finance category, currently rated 3.4★ across 1,858 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 61: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (144 MB) | +$37K |
| ⚙ Finance complexity ×1.60 | +$52K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 14× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Finance category multiple | +15% |
Final multiple
14× MRR
👥 Estimated audience size
110K
Lifetime downloads (US-equivalent)
Monthly active
30K
Daily active
12K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
6.2
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.2
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.44★ across 1,858 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($11K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,858 ratings)METRIC | +$1,500 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.0.1059 (10105923)
Performance improvements and minor bug fixes to enhance stability and user experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Nagad
- Developer
- Bangladesh Post Office
- Bundle ID
- com.konasl.bdpost.nagad
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- BN, EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $179.5K ($172.9K – $186.2K)AI medium
- AI annual estimate
- $2.2M/yr
- ML model estimate / mo
- $11.7K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Nagad's estimated annual revenue is approximately $2.15 million, with monthly revenue around $179,500. This is derived from the Bangladesh Post Office's reported 51% share of Nagad's total revenue, which currently stands at an estimated Tk 13-14 crore annually for the Post Office.
Sources mentioned: bdnews24.com, BSS, The Financial Express, PR Newswire, ANTARA News, Daily Sun, Coinbase, Xe, Ria Money Transfer, Google Finance
📈Ratings growth1,858 ratings+52% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Nagad app facilitates your daily financial transaction needs like cash in, cash out, send money (P2P), mobile recharge etc.
You will get notifications on your latest Nagad activity; see your transaction history, transaction summary etc. Nagad is soon to bring very exciting and innovative services in the market to meet customer needs and demands.
• Languages: Support both Bangla and English
• Secured Financial Service app: Nagad app is a very secured app. Nagad App requires your PIN number in two phases. First for login and second for every transaction you need to provide PIN number.… View full description on the official store →
You will get notifications on your latest Nagad activity; see your transaction history, transaction summary etc. Nagad is soon to bring very exciting and innovative services in the market to meet customer needs and demands.
• Languages: Support both Bangla and English
• Secured Financial Service app: Nagad app is a very secured app. Nagad App requires your PIN number in two phases. First for login and second for every transaction you need to provide PIN number.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 144 MB🔞 4+📱 iOS 12.0+🔖 v1.0.1059 (10105923)🔄 updated 0d ago🌐 BN, EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.03 → 3.70 (improved 1.67★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-07
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2019-07
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.63333★ | 120 | 3.63333★ this version |
| 🇧🇷 BR | 3★ | 2 | 3★ this version |
| 🇨🇦 CA | 3.13333★ | 75 | 3.13333★ this version |
| 🇩🇪 DE | 2.625★ | 24 | 2.625★ this version |
| 🇫🇷 FR | 3.68571★ | 35 | 3.68571★ this version |
| 🇬🇧 GB | 3.71149★ | 1,227 | 3.71149★ this version |
| 🇮🇳 IN | 3.77982★ | 327 | 3.77982★ this version |
| 🇯🇵 JP | 3.25926★ | 27 | 3.25926★ this version |
| 🇺🇸 US | 3.44769★ | 1,883 | 3.44769★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Nagad: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Bangladesh Post Office
View all →📦 Portfolio summaryINDIE studio
2apps·$11K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 1,858 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Nagad make per month?▴
Based on our ML-calibrated revenue forecast, Nagad earns approximately $11K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Nagad?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Nagad?▴
Nagad is published by Bangladesh Post Office on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Nagad's BU Score?▴
Nagad has a BU Score of 61/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.