Netflix
82
Quality Score
Excellent
Netflix
High confidence
✍️ bumetric analysis
“
This entertainment app targets users seeking on-demand streaming video, directly competing with platforms like Hulu, Disney+, and Max. Its extremely high user rating, coupled with millions of individual reviews, signals robust user satisfaction and massive, sustained traction. The reported monthly revenue, while seemingly low for a brand of this scale, likely reflects a legacy free app shell primarily designed to facilitate access for existing subscribers, rather than direct in-app monetization. For this category, a common monetization strategy involves a subscription model, often with tiered pricing for different content access or ad-free experiences. The app itself serves as a gateway to a broader subscription service, meaning its direct revenue figures don't fully capture the financial scale of the underlying business. Future growth in this niche often comes from exclusive content acquisition and expanding into new content formats like live events and interactive experiences to retain and attract subscribers.
BU Score 82 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$25.0M
per month
→
12-mo forecast
$25.7M – $34.1M
per month
→
24-mo forecast
$28.6M – $42.9M
per month
MEGA tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$10.2K/mo · 11.7M ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (189 MB) | +$40K |
| ⚙ Entertainment complexity ×1.30 | +$27K |
Total estimate
$120K
👥 Estimated audience size
993.0M
Lifetime downloads (US-equivalent)
Monthly active
119.0M
Daily active
47.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Entertainment engagement | ~150 installs / rating |
| 🔁 Entertainment D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$25.0M/mo · ML-estimated from 234 triggers
Growth rate
+1.5% MoM · MEGA tier baseline (compound monthly)
6 months
$24.6M – $30.1M
12 months
$25.7M – $34.1M
24 months
$28.6M – $42.9M
Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 62/100MEGA TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.1
Product Quality
9.5
Revenue Strength
7.4
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Strong — $10.0M - $50.0M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 6,520,022 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 32-48× monthly = $800.0M-$1200.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (6,622,272 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (31 languages)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v18.34.0
Keep your app updated to get the latest Netflix experience on your iPhone and iPad.
No matter your mood—we’ve got options. In this version we made player improvements to make watching them even better.
No matter your mood—we’ve got options. In this version we made player improvements to make watching them even better.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Netflix
- Developer
- Netflix, Inc.
- Bundle ID
- com.netflix.Netflix
- App Store URL
- Open in App Store
- Category
- Entertainment
- Content rating
- 12+
- Languages
- AR, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.netflix.com
- Tagline
- Not found
- Description
- Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $12.7M ($12.0M – $14.0M)AI medium
- AI annual estimate
- $152.4M/yr
- ML model estimate / mo
- $316/mo
- Top-grossing rank
- 🇬🇧#11 /100 🇨🇦#11 /100 🇦🇺#11 /100 🇫🇷#12 /100 🇺🇸#16 /100 🇩🇪#16 /100 🇮🇳#16 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Netflix" is estimated to generate approximately $12.7 million in monthly revenue, with a range between $12 million and $14 million, leading to an annual estimate of $152.4 million. This revenue primarily stems from in-app purchases and existing subscriptions, as Netflix largely ceased allowing new in-app subscriptions in 2018 to bypass app store commissions.
Sources mentioned: Sensor Tower, Adapty, Statista, Reddit
📈Ratings growth6,622,272 ratings+12% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇬🇧GB#11 /100
🇨🇦CA#11 /100
🇦🇺AU#11 /100
🇫🇷FR#12 /100
🇺🇸US#16 /100
🇩🇪DE#16 /100
🇮🇳IN#16 /100
🇧🇷BR#31 /100
🇯🇵JP#33 /100
📊Category Rank Trajectory#11 now · best #10 · worst #12
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Looking for the most talked about TV shows and movies from around the world? They're all on Netflix.
Discover award-winning series, movies, live events, podcasts, and games on the go - all in the mobile app. Now, you'll never miss a moment from the world of Netflix while you travel, commute, or just take a break.
What you'll love about Netflix:
- Smooth navigation with bottom shortcuts to quickly browse or jump back into your favorites.
- A new way to discover what's next, including an upcoming clips feed.… View full description on the official store →
Discover award-winning series, movies, live events, podcasts, and games on the go - all in the mobile app. Now, you'll never miss a moment from the world of Netflix while you travel, commute, or just take a break.
What you'll love about Netflix:
- Smooth navigation with bottom shortcuts to quickly browse or jump back into your favorites.
- A new way to discover what's next, including an upcoming clips feed.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 189 MB🔞 12+📱 iOS 18.0+🔖 v18.34.0🔄 updated 0d ago🌐 AR, HR, CS, DA, NL +26📂 Entertainment💰 Paid
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v18.31.0
2026-04
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — netflix.com
- Mail provider
- Google Workspace
- Tech stack
- Anthropic · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Meta (Facebook) Ads · Google Workspace · Notion (workspace) · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.6749★ | 366,532 | 4.6749★ this version |
| 🇧🇷 BR | 4.7812★ | 1,054,350 | 4.7812★ this version |
| 🇨🇦 CA | 4.66343★ | 644,732 | 4.66343★ this version |
| 🇩🇪 DE | 4.66392★ | 581,020 | 4.66392★ this version |
| 🇫🇷 FR | 4.70868★ | 813,852 | 4.70868★ this version |
| 🇬🇧 GB | 4.73053★ | 790,626 | 4.73053★ this version |
| 🇮🇳 IN | 4.72952★ | 670,848 | 4.72952★ this version |
| 🇯🇵 JP | 4.68469★ | 1,164,075 | 4.68469★ this version |
| 🇺🇸 US | 4.7483★ | 6,622,272 | 4.7483★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Netflix: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Netflix, Inc.
View all →📦 Portfolio summaryINDIE studio
12apps·$29K/mocombined
✓ Diversified — top app contributes 35%; risk spread across portfolio
Similar apps in Entertainment
About this analysis
Why high confidence: 6,622,272 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Netflix make per month?▴
Based on our ML-calibrated revenue forecast, Netflix earns approximately $315/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Netflix?▴
Browse the full Entertainment category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Netflix?▴
Netflix is published by Netflix, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Netflix's BU Score?▴
Netflix has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.