NZTD
65
Quality Score
Solid
NZTD
Medium confidence
✍️ bumetric analysis
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NZTD is an iOS app from Ministry of Business, Innovation and Employment in the Travel category, currently rated 4.6★ across 560 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 65: Solid (established niche player). For a Travel app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$200
per month
→
12-mo forecast
$100 – $931
per month
→
24-mo forecast
$100 – $2790
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (65 MB) | +$5K |
| ⚙ Travel complexity ×1.30 | +$16K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 15× MRR multiple
💸
~1.7× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
61K
Lifetime downloads (US-equivalent)
Monthly active
6.1K
Daily active
910
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
15% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 43/100MICRO TIERminimal traction yetRevenue Strength
2.3
Product Quality
6.4
Market Position
0.3
Growth Velocity
5.0
Defensibility
4.2
Operational Safety
10.0
Founder Strength
4.9
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 4.59★ across 560 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| excellent appREVIEW | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (560 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (2y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.8.1
Travellers can submit a New Zealand Traveller Declaration (NZTD) by using this official New Zealand Government app if they are arriving aboard a flight or cruise into New Zealand.
The new version (1.8.1) improves the traveller experience.
The new version (1.8.1) improves the traveller experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- NZTD
- Developer
- Ministry of Business, Innovation and Employment
- Bundle ID
- nz.govt.mbie.td
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- New Zealand Traveller Declaration Whakapuakanga Tangata Haere ki Aotearoa
- Description
- Complete and submit the New Zealand Traveller Declaration easily and safely online prior to your arrival. Find resources about travel to New Zealand here.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.7K/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- youtube youtube.com/watch?v=LODQ1MnLuHU
- Not found
- Phone
- Not found
- Contact page
- travellerdeclaration.govt.nz/support-…
- About page
- travellerdeclaration.govt.nz/about
📈Ratings growth560 ratings+2847% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Make your arrival in New Zealand a smoother experience by filling out your New Zealand Traveller Declaration (NZTD) before you get here. You can submit it up to 24 hours before starting your trip to New Zealand.
Your declaration will take about 10 minutes to complete and you’ll need to answer the questions in English. You can update it at any time, up until you get to the border in New Zealand.
Information you need to provide when filling out your NZTD includes:
- Your passport, contact and flight details;
- Your immigration status (if required);… View full description on the official store →
Your declaration will take about 10 minutes to complete and you’ll need to answer the questions in English. You can update it at any time, up until you get to the border in New Zealand.
Information you need to provide when filling out your NZTD includes:
- Your passport, contact and flight details;
- Your immigration status (if required);… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 65 MB🔞 4+📱 iOS 13.0+🔖 v1.8.1🔄 updated 0d ago🌐 EN📂 Travel💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.28 → 4.59 (improved 0.31★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 4.28 (dropped 0.52★)
2026-03
⭐
Rating ↑ 4.27 → 4.80 (improved 0.53★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-04
⭐
Rating ↑ 2.33 → 3.00 (improved 0.67★)
2024-04
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2024-03
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2023-11
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for NZTD: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Ministry of Business, Innovation and Employment
View all →📦 Portfolio summaryINDIE studio
2apps·$8K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 560 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does NZTD make per month?▴
Based on our ML-calibrated revenue forecast, NZTD earns approximately $8.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like NZTD?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes NZTD?▴
NZTD is published by Ministry of Business, Innovation and Employment on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is NZTD's BU Score?▴
NZTD has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.