How much does Oh Polly US make per month?

Based on our ML-calibrated revenue forecast, Oh Polly US earns approximately $950/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Oh Polly US?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Oh Polly US?

Oh Polly US is published by Oh Polly Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Oh Polly US's BU Score?

Oh Polly US has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Oh Polly US

Quality Score

Solid

Oh Polly US

Name: Oh Polly US — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Oh Polly US revenue, Oh Polly US app analytics, mobile app revenue estimate, Shopping revenue, iOS app revenue

Medium confidence

4.9 ✍️ Editor

✍️ bumetric analysis

“

Oh Polly US is an iOS app from Oh Polly Ltd in the Shopping category, currently rated 4.9★ across 6,598 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 68: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$950

per month

→

12-mo forecast

$830 – $2994

per month

→

24-mo forecast

$770 – $6926

per month

INDIE tierFREE

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$75K

↳ What it cost to build · not monthly revenue

Likely range $55K – $100K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (64 MB)	+$5K
⚙ Shopping complexity ×1.30	+$16K

Total estimate $75K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$15K

↳ What it would sell for · not monthly revenue

Marketplace range $15K – $20K · 18× MRR multiple

💸 ~0.2× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Shopping category multiple	+2%

Final multiple 18× MRR

👥 Estimated audience size

655K

Lifetime downloads (US-equivalent)

Monthly active

78K

Daily active

14K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Shopping engagement	~100 installs / rating
🔁 Shopping D30 retention	12%
📍 DAU / MAU stickiness	0.18

DAU / MAU 18% sticky

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$950/mo · ML-estimated from 234 triggers

Growth rate

+6.0% MoM · INDIE tier baseline (compound monthly)

6 months

$809 – $1.9K

12 months

$830 – $3.0K

24 months

$770 – $6.9K

Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Pre-traction · 30/100INDIE TIERFREE (NO MONETIZATION)limited signal

Growth Velocity

5.0

Founder Strength

3.2

Product Quality

7.2

Revenue Strength

3.0

Monetization Maturity

0.5

Defensibility

4.5

Market Position

0.3

Operational Safety

0.0

💰 Revenue: Marginal — $380 - $2375/mo · INDIE tier · medium confidence, trajectory unclear.
⭐ Quality: 4.86★ across 6,598 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: dev shipping weekly.
⚠️ Risk: High — 5.6% refund mentions, scam/fraud mentions detected, rating drift -2.28 ★ (recent 50 vs lifetime).

🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.

💵 For acquirers: Estimated asking range 12-22× monthly = $11K-$20K. Discount applied for operational risk..

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Excellent rating (4.9★)METRIC		+$2,200
bugsREVIEW		−$1,800
Low install base (6,598 ratings)METRIC		+$1,500
Multilingual (27 languages)METRIC		+$1,500
slowREVIEW		−$1,200
Established app (4y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v14.8

• New and improved user accounts
• Easier and faster checkout 
• View and keep track of your orders

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Oh Polly US
Developer: Oh Polly Ltd
Bundle ID: com.tapcart.VaYDCjMYwX
App Store URL: Open in App Store
Category: Shopping
Content rating: 4+
Languages: AR, HR, CS, NL, EN, FI, FR, DE, HE, HI, HU, IS, ID, IT, JA, MS, NB, PL, PT, RO, ZH, SK, ES, SV, TH, ZH, TR

Company

Website: Not found
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $950/mo
Top-grossing rank: Outside top 100 in US Shopping
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth6,598 ratings+152% lifetimeShow 3-year history estimate ▾

Tracked (56 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Version Release Timeline4 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Oh Polly is one of the fastest growing online women’s fashion boutiques in the world. We are continually at the fore-front of female fashion on social media and influence womenswear trends globally every season. We are a multi-award-winning e-commerce platform whom trade at the highest level and are committed to consistently improving and evolving. 

At Oh Polly, we are driven by our passion for high quality, ahead of the curve design and developing a diverse, creative and powerful fashion brand for women around the globe.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 64 MB🔞 4+📱 iOS 15.1+🔖 v14.8🔄 updated 0d ago🌐 AR, HR, CS, NL, EN +22📂 Shopping💰 Free

📅

What Worked™ · Development Pipeline

11 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔧

Shipped update — v? → v14.3

2026-04

⭐

Rating ↑ 2.74 → 4.86 (improved 2.12★)

2026-04

📈

Crossed 100 ratings — social-proof flywheel kicking in

2024-08

📈

Crossed 50 ratings — social-proof flywheel kicking in

2023-03

📈

Crossed 10 ratings — social-proof flywheel kicking in

2023-03

⭐

Rating ↓ 3.67 → 3.29 (dropped 0.38★)

2023-01

⭐

Rating ↑ 3.00 → 3.40 (improved 0.40★)

2023-01

⭐

Rating ↓ 3.67 → 3.00 (dropped 0.67★)

2023-01

⭐

Rating ↑ 3.00 → 3.67 (improved 0.67★)

2023-01

⭐

Rating ↓ 5.00 → 3.00 (dropped 2.00★)

2022-08

🚀

First tracked snapshot — initial data captured

🗣

Voice of Customer

Based on 72 reviews across 1 markets

● 64% positive · ● 4% neutral · ● 32% negative · Rating drift: -2.28★ (declining — recent 50: 2.58★ vs lifetime: 4.86★)

VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.

Top praise themes

true size ×3 quality ×8 easy ×8 dresses ×7 because ×7 recommend ×6 clothes ×6 reviews ×5

Top complaint themes

customer service ×6 reset password ×4 track order ×4 ordered dress ×4 order canceled ×3 canceled again ×3 sign into ×3 store credit ×3

Risk signals

Refund mentions: 5.6% Fraud / scam mentions: 2.8%

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Oh Polly US: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →