Open English: Learn English
66
Quality Score
Solid
Open English: Learn English
High confidence
✍️ bumetric analysis
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Open English: Learn English is an iOS app from Open English in the Education category, currently rated 4.2★ across 46,091 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 66: Solid (established niche player). For a Education app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$946/mo · 46K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (265 MB) | +$40K |
| ⚙ Education complexity ×1.20 | +$18K |
Total estimate
$110K
👥 Estimated audience size
3.9M
Lifetime downloads (US-equivalent)
Monthly active
700K
Daily active
210K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
8.5
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
5.4
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.25★ across 46,091 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (46,091 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Good rating (4.2★)METRIC | +$800 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Open English: Learn English
- Developer
- Open English
- Bundle ID
- com.openenglish.learningplatform
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 17+
- Languages
- EN
Company
- Website
- www.openenglish.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $442/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth46,091 ratings+64% lifetimeShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Are you in search of the perfect app to learn English in a fast and straightforward manner? Download the Open English app today! With our mobile app, you unlock access to the comprehensive content of our English course, expertly designed by leading professionals in English language education.
If you're not yet a part of our English learning community, don't worry. You can access all our premium content completely free for 24 hours! This is your chance to explore our unique teaching methods, delve into our interactive tools and lessons, and even enjoy a sample private class.… View full description on the official store →
If you're not yet a part of our English learning community, don't worry. You can access all our premium content completely free for 24 hours! This is your chance to explore our unique teaching methods, delve into our interactive tools and lessons, and even enjoy a sample private class.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 265 MB🔞 17+📱 iOS 16.6+🔖 v3.89.1🔄 updated 0d ago🌐 EN📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
📸
Refreshed store screenshots — 8 of 8 updated
2026-06
📈
Crossed 10,000 ratings — social-proof flywheel kicking in
2026-06
⭐
Rating ↓ 4.65 → 4.25 (dropped 0.40★)
2026-06
🔧
Shipped update — v3.88.0 → v3.89.1
→ 30 days after: revenue −$441/mo · rating −0.40★ · reviews +36,169 high confidence
2026-03
🚀
First tracked snapshot — initial data captured
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-13
2026-06-13
Slot 2
2 ver.
2 ver.
2026-05-13
2026-06-13
Slot 3
2 ver.
2 ver.
2026-05-13
2026-06-13
Slot 4
2 ver.
2 ver.
2026-05-13
2026-06-13
Slot 5
2 ver.
2 ver.
2026-05-13
2026-06-13
Slot 6
2 ver.
2 ver.
2026-05-13
2026-06-13
🧪
Tech & Domain Intel — openenglish.com
- Mail provider
- Google Workspace
- Tech stack
- Atlassian (Jira/Confluence) · Google Workspace · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.82353★ | 34 | 4.82353★ this version |
| 🇧🇷 BR | 4.75589★ | 6,116 | 4.75589★ this version |
| 🇨🇦 CA | 4.70925★ | 227 | 4.70925★ this version |
| 🇩🇪 DE | 4.38095★ | 21 | 4.38095★ this version |
| 🇫🇷 FR | 4.58824★ | 17 | 4.58824★ this version |
| 🇬🇧 GB | 4.73076★ | 26 | 4.73076★ this version |
| 🇮🇳 IN | 5★ | 2 | 5★ this version |
| 🇯🇵 JP | 5★ | 3 | 5★ this version |
| 🇺🇸 US | 4.6536★ | 10,049 | 4.6536★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Open English: Learn English: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Open English
View all →📦 Portfolio summaryINDIE studio
4apps·$1K/mocombined
✓ Diversified — top app contributes 49%; risk spread across portfolio
About this analysis
Why high confidence: 46,091 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Open English make per month?▴
Based on our ML-calibrated revenue forecast, Open English earns approximately $441/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Open English?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Open English?▴
Open English is published by Open English on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Open English's BU Score?▴
Open English has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.