How much does Oral-B make per month?

Based on our ML-calibrated revenue forecast, Oral-B earns approximately $22K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Oral-B?

Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Oral-B is published by P&G Health Care on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Oral-B's BU Score?

Oral-B has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Oral-B

Quality Score

Excellent

Oral-B

Name: Oral-B — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Oral-B revenue, Oral-B app analytics, mobile app revenue estimate, Health & Fitness revenue, iOS app revenue

High confidence

4.8 ✍️ Editor

✍️ bumetric analysis

“

Oral-B is an iOS app from P&G Health Care in the Health & Fitness category, currently rated 4.8★ across 196,551 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 84: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$1.2M

per month

→

12-mo forecast

$1.3M – $2.0M

per month

→

24-mo forecast

$1.5M – $2.8M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🤖Also on Android

Oral-B

$2.5K/mo · 162K ratings · 4.6★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$125K

↳ What it cost to build · not monthly revenue

Likely range $95K – $170K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~5 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (356 MB)	+$40K
⚙ Health & Fitness complexity ×1.40	+$36K

Total estimate $125K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$450K

↳ What it would sell for · not monthly revenue

Marketplace range $350K – $600K · 20× MRR multiple

💸 ~3.6× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Health & Fitness category multiple	+10%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 20× MRR

👥 Estimated audience size

13.5M

Lifetime downloads (US-equivalent)

Monthly active

3.0M

Daily active

1.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Health & Fitness engagement	~70 installs / rating
🔁 Health & Fitness D30 retention	22%
📍 DAU / MAU stickiness	0.35

DAU / MAU 34% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$1.2M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$1.2M – $1.6M

12 months

$1.3M – $2.0M

24 months

$1.5M – $2.8M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 57/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

6.2

Product Quality

9.6

Revenue Strength

6.1

Monetization Maturity

1.0

Defensibility

6.0

Market Position

2.0

Operational Safety

10.0

💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.78★ across 196,551 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (196,551 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
worth every pennyREVIEW		+$2,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
excellent appREVIEW		+$1,500
Mature app (12y old)METRIC		+$1,500
Multilingual (36 languages)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
support teamREVIEW		+$900
priceyREVIEW		−$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v10.7.1

Bug fixes and performance improvements

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Oral-B
Developer: P&G Health Care
Bundle ID: com.pg.oralb.1314.im.0046
App Store URL: Open in App Store
Category: Health & Fitness
Content rating: 4+
Languages: SQ, AR, BS, BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IT, JA, KK, KO, LV, LT, MK, NB, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, ZH, TR, UK

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: $0AI high
AI annual estimate: Not found
ML model estimate / mo: $22.8K/mo
Top-grossing rank: Outside top 100 in US Health & Fitness
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

✨AI Revenue EstimateCONFIDENCE: HIGH

The Oral-B iOS app, developed by P&G Health Care, functions primarily as a companion application for Oral-B's electric toothbrushes, offering features like real-time brushing guidance and personalized coaching. Public sources indicate that the app itself is free to download and does not generate direct revenue through in-app purchases or subscriptions for its core functionality. While a separate 'Disney Magic Timer App - Oral-B' does offer in-app purchases for characters, the main Oral-B app's value is in enhancing the user experience of physical Oral-B products, driving sales of toothbrushes and replacement heads, rather than direct app monetization. Therefore, the estimated revenue directly from the Oral-B iOS app is negligible.

Sources mentioned: App Store, Google Play, Reddit, Tracxn

📈Ratings growth197,179 ratings+31% lifetimeShow 3-year history estimate ▾

Tracked (43 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Realize a superior clean with the new revolutionized Oral-B mobile experience.

Studies show that the average person brushes for only 30-60 seconds, compared to the dentist- recommended 2 minutes. Also, up to 80% of people spend an insufficient amount of time brushing in at least one zone of their mouth. This includes 60% of people who either don’t brush their back molars at all or don’t spend enough time when they do[1]. 

At Oral-B we strive to improve those stats to help deliver a superior clean.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 356 MB🔞 4+📱 iOS 17.0+🔖 v10.7.1🔄 updated 0d ago🌐 SQ, AR, BS, BG, HR +31📂 Health & Fitness💰 Paid

📅

What Worked™ · Development Pipeline

11 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔄

Monetization changed: freemium → free

2026-03

⭐

Rating ↑ 3.15 → 4.60 (improved 1.45★)

2026-03

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2025-01

📈

Crossed 100 ratings — social-proof flywheel kicking in

2024-11

📈

Crossed 50 ratings — social-proof flywheel kicking in

2024-10

📈

Crossed 10 ratings — social-proof flywheel kicking in

2024-10

⭐

Rating ↓ 3.33 → 3.00 (dropped 0.33★)

2024-10

⭐

Rating ↓ 3.80 → 3.33 (dropped 0.47★)

2024-10

⭐

Rating ↓ 5.00 → 3.00 (dropped 2.00★)

2024-10

🚀

First tracked snapshot — initial data captured

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.67626★	17,625	4.67626★ this version
🇧🇷 BR	4.84008★	3,733	4.84008★ this version
🇨🇦 CA	4.7256★	32,512	4.7256★ this version
🇩🇪 DE	4.62606★	91,887	4.62606★ this version
🇫🇷 FR	4.66873★	21,641	4.66873★ this version
🇬🇧 GB	4.68075★	88,736	4.68075★ this version
🇮🇳 IN	4.79328★	774	4.79328★ this version
🇯🇵 JP	4.37794★	18,958	4.37794★ this version
🇺🇸 US	4.77905★	197,121	4.77905★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Oral-B: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →