Passfoto - Passbild
72
Quality Score
Strong
Passfoto - Passbild
High confidence
✍️ bumetric analysis
“
Passfoto - Passbild is an iOS app from Vitalij Schaefer in the Photo & Video category, currently rated 4.5★ across 20,802 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 72: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (60 MB) | +$3K |
| ⚙ Photo & Video complexity ×1.55 | +$29K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $30K · 16× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
2.9M
Lifetime downloads (US-equivalent)
Monthly active
520K
Daily active
155K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.7
Product Quality
9.1
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
5.9
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.54★ across 20,802 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (20,802 ratings)METRIC | +$5,500 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| annoying adsREVIEW | −$1,100 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.9
Bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Passfoto - Passbild
- Developer
- Vitalij Schaefer
- Bundle ID
- de.vsmedia.ios.passportphoto
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Codenia
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.4K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth20,802 ratings+54% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
With this passport photo app, you can format, print, or save passport photos in seconds.
It comes with passport photo templates for 100 countries. As well as passport photos, this app is ideal for printing photos for job applications. More than ten popular formats for job application photos have also been predefined.
The feature of automatic background replacement is a great advantage of this app. It has never been easier to remove unwanted backgrounds and replace them with a clean, white background. Another 125 professional backgrounds can be unlocked with a one-time in-app purchase.… View full description on the official store →
It comes with passport photo templates for 100 countries. As well as passport photos, this app is ideal for printing photos for job applications. More than ten popular formats for job application photos have also been predefined.
The feature of automatic background replacement is a great advantage of this app. It has never been easier to remove unwanted backgrounds and replace them with a clean, white background. Another 125 professional backgrounds can be unlocked with a one-time in-app purchase.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 60 MB🔞 4+📱 iOS 18.0+🔖 v8.9🔄 updated 0d ago🌐 AR, CA, HR, CS, DA +28📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.83 → 4.54 (improved 2.71★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.40 → 1.83 (dropped 2.57★)
2026-03
⭐
Rating ↑ 1.84 → 4.40 (improved 2.56★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-03
⭐
Rating ↓ 3.40 → 3.00 (dropped 0.40★)
2024-03
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2024-02
⭐
Rating ↑ 2.33 → 3.00 (improved 0.67★)
2024-02
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2024-02
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2024-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.43581★ | 849 | 4.43581★ this version |
| 🇧🇷 BR | 4.65477★ | 533 | 4.65477★ this version |
| 🇨🇦 CA | 4.59421★ | 1,279 | 4.59421★ this version |
| 🇩🇪 DE | 4.3994★ | 2,699 | 4.3994★ this version |
| 🇫🇷 FR | 4.45313★ | 320 | 4.45313★ this version |
| 🇬🇧 GB | 4.448★ | 4,500 | 4.448★ this version |
| 🇮🇳 IN | 4.40359★ | 223 | 4.40359★ this version |
| 🇯🇵 JP | 4.16471★ | 425 | 4.16471★ this version |
| 🇺🇸 US | 4.54★ | 20,813 | 4.54★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Passfoto - Passbild: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Vitalij Schaefer
View all →📦 Portfolio summaryINDIE studio
4apps·$10K/mocombined
Lead-app heavy — top app contributes 75%
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About this analysis
Why high confidence: 20,802 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Passfoto - Passbild make per month?▴
Based on our ML-calibrated revenue forecast, Passfoto - Passbild earns approximately $1.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Passfoto - Passbild?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Passfoto - Passbild?▴
Passfoto - Passbild is published by Vitalij Schaefer on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Passfoto - Passbild's BU Score?▴
Passfoto - Passbild has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.