Passwort manager - Proton Pass
77
Quality Score
Strong
Passwort manager - Proton Pass
Medium confidence
✍️ bumetric analysis
“
Passwort manager - Proton Pass is an iOS app from Proton AG in the Productivity category, currently rated 4.8★ across 5,926 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (246 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $275K · 19× MRR multiple
💸
~2.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
Final multiple
19× MRR
👥 Estimated audience size
440K
Lifetime downloads (US-equivalent)
Monthly active
130K
Daily active
58K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
8.7
Market Position
0.3
Growth Velocity
5.0
Defensibility
5.8
Operational Safety
10.0
Founder Strength
7.6
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.83★ across 5,926 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($123K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (5,926 ratings)METRIC | +$1,500 | |
| Multilingual (30 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Growing app (2y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.19.1
Group sharing improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Passwort manager - Proton Pass
- Developer
- Proton AG
- Bundle ID
- me.proton.pass.ios
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- BE, CA, CS, DA, NL, EN, FI, FR, KA, DE, EL, HU, ID, IT, JA, KO, NB, PL, PT, RO, RU, ZH, SK, SL, ES, SV, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- A better internet starts with privacy and freedom
- Description
- Over 100 million people use Proton to stay private and secure online. Get a free Proton account and take back your privacy.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.0K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/intent/user?screen_name=ProtonP…
- linkedin.com/company/protonprivacy
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- discord discord.gg/proton · facebook facebook.com/Proton · instagram instagram.com/protonprivacy · linkedin linkedin.com/company/protonprivacy · tiktok tiktok.com/@privacytok · twitter x.com/intent/user?screen_name=ProtonP… · youtube youtube.com/@ProtonAG?sub_confirmation=1
- Not found
- Phone
- Not found
- Contact page
- proton.me/support
- About page
- proton.me/about
📈Ratings growth5,926 ratings+1153% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get Proton Pass, the free password manager created by the team behind Proton Mail and Proton VPN. It’s open source, end-to-end encrypted, and protected by Swiss privacy laws.
Secure your online identity with Proton Pass. Pass has no ads or data collection and is free forever on all your devices. Create and store unlimited passwords on unlimited devices, autofill logins, generate 2FA codes, create email aliases, and more.
WITH PROTON PASS YOU CAN:
• Sign in faster with Proton Pass autofill: You no longer need to copy and paste your username and password with our advanced autofill technology.… View full description on the official store →
Secure your online identity with Proton Pass. Pass has no ads or data collection and is free forever on all your devices. Create and store unlimited passwords on unlimited devices, autofill logins, generate 2FA codes, create email aliases, and more.
WITH PROTON PASS YOU CAN:
• Sign in faster with Proton Pass autofill: You no longer need to copy and paste your username and password with our advanced autofill technology.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 246 MB🔞 4+📱 iOS 17.0+🔖 v1.19.1🔄 updated 0d ago🌐 BE, CA, CS, DA, NL +25📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.53 → 4.83 (improved 1.30★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.70 → 3.53 (dropped 1.17★)
2026-03
⭐
Rating ↑ 3.53 → 4.70 (improved 1.17★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-06
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2023-06
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #8Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
password manager·#8🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Passwort manager - Proton Pass: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Proton AG
View all →📦 Portfolio summaryMID studio
9apps·$123K/mocombined
Lead-app heavy — top app contributes 60%
Similar apps in Productivity
About this analysis
Why medium confidence: 5,926 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Passwort manager - Proton Pass make per month?▴
Based on our ML-calibrated revenue forecast, Passwort manager - Proton Pass earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Passwort manager - Proton Pass?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Passwort manager - Proton Pass?▴
Passwort manager - Proton Pass is published by Proton AG on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Passwort manager - Proton Pass's BU Score?▴
Passwort manager - Proton Pass has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.