Paytm: Secure UPI Payments
75
Quality Score
Strong
Paytm: Secure UPI Payments
High confidence
✍️ bumetric analysis
“
Paytm: Secure UPI Payments is an iOS app from Paytm Mobile Solutions in the Finance category, currently rated 4.7★ across 39,183 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 75: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (340 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$25K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $35K · 19× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
Final multiple
19× MRR
👥 Estimated audience size
2.4M
Lifetime downloads (US-equivalent)
Monthly active
655K
Daily active
260K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 35/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
7.8
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
1.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 39,183 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: High — scam/fraud mentions detected, rating drift -2.90 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (39,183 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.80.1
Polish, Fixes & Fine-Tuning
We’ve tightened a few nuts and bolts, squashed some bugs and added some spit and polish to the app experience.
We’ve tightened a few nuts and bolts, squashed some bugs and added some spit and polish to the app experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Paytm: Secure UPI Payments
- Developer
- Paytm Mobile Solutions
- Bundle ID
- com.one97.paytm
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, HI
Company
- Website
- www.paytm.com
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.4K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth39,183 ratings+25% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Paytm (पेटीएम) - Built for India. Trusted by 50 Crore+ Indians.
We pioneered mobile payments, QR codes, Soundbox, and in-store devices in India - and we continue to lead with innovation. In the BHIM UPI ecosystem, Paytm is the only UPI app that builds features based on real user needs. From personalised UPI IDs and privacy-first controls to widgets, bank balance visibility, and Excel UPI statements, we innovate to make digital payments smarter, safer, and more private - only on Paytm.… View full description on the official store →
We pioneered mobile payments, QR codes, Soundbox, and in-store devices in India - and we continue to lead with innovation. In the BHIM UPI ecosystem, Paytm is the only UPI app that builds features based on real user needs. From personalised UPI IDs and privacy-first controls to widgets, bank balance visibility, and Excel UPI statements, we innovate to make digital payments smarter, safer, and more private - only on Paytm.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 340 MB🔞 4+📱 iOS 15.5+🔖 v10.80.1🔄 updated 0d ago🌐 EN, HI📂 Finance💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.59 → 4.60 (improved 2.01★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2018-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2017-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-08
⭐
Rating ↓ 4.89 → 4.50 (dropped 0.39★)
2017-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2017-08
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2017-08
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 752 reviews across 9 markets● 45% positive · ● 11% neutral · ● 44% negative · Rating drift: -2.90★ (declining — recent 50: 1.76★ vs lifetime: 4.66★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇧🇷 BR
+0.64
🇯🇵 JP
+0.25
🇨🇦 CA
+0.24
🇩🇪 DE
+0.17
🇫🇷 FR
+0.12
🇺🇸 US
+0.02
🇦🇺 AU
-0.01
🇬🇧 GB
-0.09
🇮🇳 IN
-0.18
Top praise themes
latest update ×5 life easy ×4 user interface ×4 bank account ×4 credit card ×4 user friendly ×4 fast easy ×4 cancel subscription ×4
Top complaint themes
customer service ×49 customer support ×33 customer care ×23 phone number ×22 bank account ×21 add money ×17 doesn work ×13 worst customer ×11
Risk signals
Refund mentions: 1.9% Bug mentions: 4% Fraud / scam mentions: 4.0%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.62661★ | 5,892 | 4.62661★ this version |
| 🇧🇷 BR | 4.48276★ | 29 | 4.48276★ this version |
| 🇨🇦 CA | 4.64874★ | 1,153 | 4.64874★ this version |
| 🇩🇪 DE | 4.57861★ | 776 | 4.57861★ this version |
| 🇫🇷 FR | 4.55109★ | 274 | 4.55109★ this version |
| 🇬🇧 GB | 4.66159★ | 5,845 | 4.66159★ this version |
| 🇮🇳 IN | 4.65217★ | 2,661,552 | 4.65217★ this version |
| 🇯🇵 JP | 4.61592★ | 565 | 4.61592★ this version |
| 🇺🇸 US | 4.66075★ | 39,186 | 4.66075★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Paytm: Secure UPI Payments: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 39,183 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Paytm make per month?▴
Based on our ML-calibrated revenue forecast, Paytm earns approximately $1.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Paytm?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Paytm?▴
Paytm is published by Paytm Mobile Solutions on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Paytm's BU Score?▴
Paytm has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.