Philips Sonicare
76
Quality Score
Strong
Philips Sonicare
High confidence
✍️ bumetric analysis
“
Philips Sonicare is an iOS app from Philips in the Health & Fitness category, currently rated 4.8★ across 54,326 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$828/mo · 24K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (204 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $40K · 19× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
3.8M
Lifetime downloads (US-equivalent)
Monthly active
835K
Daily active
290K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
9.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 54,326 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (54,326 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Multilingual (22 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.19.0
This version includes a new Brushing Streak feature to help motivate you to brush twice daily as recommended by dentists. It also includes performance enhancements and bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Philips Sonicare
- Developer
- Philips
- Bundle ID
- com.philips.ph.hw.ohc.sonicare
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- AR, BG, CS, NL, EN, FR, DE, EL, IT, JA, KO, PL, PT, RO, RU, ZH, ES, SV, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Feel the Care
- Description
- Learn more about Philips and how we help improve people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.7K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/PhilipsPR
- linkedin.com/company/philips
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Philips · instagram instagram.com/philips · linkedin linkedin.com/company/philips · twitter twitter.com/PhilipsPR · youtube youtube.com/philips
- Not found
- Phone
- Not found
- Contact page
- usa.philips.com/c-w/support-home/onli…
- About page
- usa.philips.com/a-w/about/news/home.html
📈Ratings growth54,326 ratings+43% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Do you remember when you learned to brush? Neither do we! It turns out, most people don’t brush properly.
Have you ever wondered how well you are actually brushing your teeth? When you connect your Philips Sonicare toothbrush to the app, you’ll receive personalized insights and guidance as well as tips to improve your brushing habits. That helps you achieve a healthy mouth and a confident smile.
Please note you must have a connected toothbrush to use the app. By connecting to the app, you’ll also receive the latest updates to your brushing experience.… View full description on the official store →
Have you ever wondered how well you are actually brushing your teeth? When you connect your Philips Sonicare toothbrush to the app, you’ll receive personalized insights and guidance as well as tips to improve your brushing habits. That helps you achieve a healthy mouth and a confident smile.
Please note you must have a connected toothbrush to use the app. By connecting to the app, you’ll also receive the latest updates to your brushing experience.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 204 MB🔞 4+📱 iOS 17.0+🔖 v10.19.0🔄 updated 0d ago🌐 AR, BG, CS, NL, EN +17📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.61 → 4.75 (improved 2.14★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.40 → 2.61 (dropped 1.79★)
2026-03
⭐
Rating ↑ 2.61 → 4.40 (improved 1.79★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-12
⭐
Rating ↑ 1.86 → 2.25 (improved 0.39★)
2021-12
⭐
Rating ↓ 2.67 → 2.25 (dropped 0.42★)
2021-12
⭐
Rating ↑ 1.50 → 2.67 (improved 1.17★)
2021-12
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
2021-12
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.59272★ | 879 | 4.59272★ this version |
| 🇨🇦 CA | 4.64982★ | 7,262 | 4.64982★ this version |
| 🇩🇪 DE | 4.44158★ | 9,441 | 4.44158★ this version |
| 🇫🇷 FR | 4.57481★ | 1,437 | 4.57481★ this version |
| 🇬🇧 GB | 4.56526★ | 3,264 | 4.56526★ this version |
| 🇯🇵 JP | 4.4107★ | 5,907 | 4.4107★ this version |
| 🇺🇸 US | 4.74989★ | 54,741 | 4.74989★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Philips Sonicare: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 54,326 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Philips Sonicare make per month?▴
Based on our ML-calibrated revenue forecast, Philips Sonicare earns approximately $1.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Philips Sonicare?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Philips Sonicare?▴
Philips Sonicare is published by Philips on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Philips Sonicare's BU Score?▴
Philips Sonicare has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.