PlushCare: Online Doctor
85
Quality Score
Excellent
PlushCare: Online Doctor
High confidence
✍️ bumetric analysis
“
PlushCare: Online Doctor is an iOS app from Accolade, Inc. in the Medical category, currently rated 4.9★ across 141,743 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 85: Excellent (strong product-market fit). For a Medical app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$765/mo · 8K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (178 MB) | +$40K |
| ⚙ Medical complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $375K · 20× MRR multiple
💸
~2.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Medical category multiple | +12% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
7.8M
Lifetime downloads (US-equivalent)
Monthly active
1.9M
Daily active
380K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Medical engagement | ~55 installs / rating |
| 🔁 Medical D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousRevenue Strength
5.8
Product Quality
9.8
Market Position
0.0
Growth Velocity
5.0
Defensibility
7.5
Operational Safety
10.0
Founder Strength
7.2
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.9★ across 141,743 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (141,743 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.86.0
General improvements and bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PlushCare: Online Doctor
- Developer
- Accolade, Inc.
- Bundle ID
- com.PlushCare.PlushCare
- App Store URL
- Open in App Store
- Category
- Medical
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Trusted care from top doctors, just a tap away
- Description
- Online doctors available for primary or urgent care and online therapy. Affordable, convenient teleheath visits for all ages available 24/7. Book now.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $4.2M ($3.7M – $4.5M)AI medium
- AI annual estimate
- $50.0M/yr
- ML model estimate / mo
- $14.5K/mo
- Top-grossing rank
- Outside top 100 in US Medical
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/plushcare
- linkedin.com/in/allan-marks-a5818596
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Plushcare · instagram instagram.com/plushcare · linkedin linkedin.com/in/allan-marks-a5818596 · twitter twitter.com/plushcare
- Not found
- Phone
- +18002215140
- Contact page
- plushcare.com/contact
- About page
- plushcare.com/medical-team
✨AI Revenue EstimateCONFIDENCE: MEDIUM
PlushCare's annual revenue was reported as $35 million in 2020, grew to approximately $44.4 million in fiscal year 2022, and reached a peak of $50.0 million in 2024. Based on the 2024 peak revenue, the estimated monthly revenue is approximately $4.17 million.
Sources mentioned: Fierce Healthcare, SEC.gov, The Philadelphia Inquirer, Growjo, What is Growth Strategy and Future Prospects of PlushCare Co, Reddit
⭐Recent App Store Reviews49 latest · avg 4.22★ · 79.6% 5★ · 16.3% 1★
5★39 (80%)
4★0 (0%)
3★0 (0%)
2★2 (4%)
1★8 (16%)
+14,675 ratings/week
Praise: great ×9 recommend ×8 excellent ×5 best ×5 amazing ×4Complaints: subscription ×2 scam ×1 auto-renew ×1
Top positive
★★★★★ Super convenient
I have been using Plush Care for 2 years now. Worth the monthly fee for 24/7 365 day care around the clock. I have used the same Dr each time.…
★★★★★ A True Veteran Doctor
Great Doctors with a vast of knowledge and experience you can see from the comfort of your home.…
Top negative
★☆☆☆☆ Lame
I have a sinus infection, was told by dr she couldn’t just write a script for antibiotics and to go to urgent care. So I did that and all they did was write a script for antibiotics. At 2x the cost of the telemedicine visit. Thanks for noth…
★☆☆☆☆ Won't send password reset
Now I'm late for appointment…
📈Ratings growth141,743 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (35 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
SEE A TRUSTED, WORLD CLASS ONLINE DOCTOR
Get diagnosed and prescribed medications online. Major insurances accepted. Cost effective & convenient. Nationwide.
With over 300,000 users and counting PlushCare is a leading virtual primary care provider. Our physicians come from the top 50 U.S. medical schools and are licensed and U.S. board-certified. You can see our online doctors via phone or computer 365 days a year, including weekends and holidays for medical care and online treatments, including online prescriptions.… View full description on the official store →
Get diagnosed and prescribed medications online. Major insurances accepted. Cost effective & convenient. Nationwide.
With over 300,000 users and counting PlushCare is a leading virtual primary care provider. Our physicians come from the top 50 U.S. medical schools and are licensed and U.S. board-certified. You can see our online doctors via phone or computer 365 days a year, including weekends and holidays for medical care and online treatments, including online prescriptions.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 178 MB🔞 12+📱 iOS 16.0+🔖 v6.86.0🔄 updated 0d ago🌐 EN📂 Medical💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.28 → 4.90 (improved 0.62★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 4.28 → 4.90 (improved 0.62★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-12
⭐
Rating ↓ 3.67 → 3.00 (dropped 0.67★)
2024-12
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
2024-12
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for PlushCare: Online Doctor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Accolade, Inc.
View all →📦 Portfolio summaryINDIE studio
6apps·$54K/mocombined
Lead-app heavy — top app contributes 59%
About this analysis
Why high confidence: 141,743 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does PlushCare make per month?▴
Based on our ML-calibrated revenue forecast, PlushCare earns approximately $14K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like PlushCare?▴
Browse the full Medical category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes PlushCare?▴
PlushCare is published by Accolade, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PlushCare's BU Score?▴
PlushCare has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.