Popl: AI Lead Capture
83
Quality Score
Excellent
Popl: AI Lead Capture
High confidence
✍️ bumetric analysis
“
Popl: AI Lead Capture is an iOS app from Popl Co in the Business category, currently rated 4.8★ across 97,718 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 83: Excellent (strong product-market fit). For a Business app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$28.8K
per month
→
12-mo forecast
$29.8K – $62.4K
per month
→
24-mo forecast
$36.9K – $110.7K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$420/mo · 633 ratings · 3.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (84 MB) | +$13K |
| ⚙ Business complexity ×1.50 | +$32K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $250K · 19× MRR multiple
💸
~2.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Business category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
6.3M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
405K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$28.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$27.3K – $45.6K
12 months
$29.8K – $62.4K
24 months
$36.9K – $110K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
9.6
Revenue Strength
4.5
Monetization Maturity
1.0
Defensibility
5.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $20K - $43K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 97,718 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $518K-$921K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (97,718 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.10.0
We update the Popl app as often as possible to make it faster and more reliable for you! Here are enhancements you'll find in this latest update:
- Various important bug fixes and performance improvements
- Various important bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Popl: AI Lead Capture
- Developer
- Popl Co
- Bundle ID
- com.nfc.popl
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $1.7M ($891.7K – $2.7M)AI medium
- AI annual estimate
- $20.0M/yr
- ML model estimate / mo
- $10.4K/mo
- Top-grossing rank
- 🇺🇸#44 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Popl: AI Lead Capture's estimated annual revenue is around $20 million, based on founder claims from late 2025. Monthly revenue is estimated to be approximately $1.67 million, with a broader range of $891,667 to $2,666,667 per month derived from a third-party annual revenue estimate of $10.7M-$32M.
Sources mentioned: Forbes, Extruct AI, YouTube, Reddit, AppBrain, Sensor Tower, Capterra, Popl Co.
📈Ratings growth97,718 ratings+92% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #44 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#44 now · best #41 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to Popl, the #1 event lead capture + digital business card app designed to help you seamlessly capture leads and share stunning digital cards at every event, conference, trade show, expo, and beyond.
Popl is disrupting the events industry by allowing teams and individuals to capture leads and share virtual business cards while eliminating:
- Using a different lead capture app each time
- Clunky and hard to use badge scanner apps
- Spending thousands of dollars for lead capture & lead retrieval
- Waiting weeks for lead lists after finishing events
- Manually uploading leads into CRMs… View full description on the official store →
Popl is disrupting the events industry by allowing teams and individuals to capture leads and share virtual business cards while eliminating:
- Using a different lead capture app each time
- Clunky and hard to use badge scanner apps
- Spending thousands of dollars for lead capture & lead retrieval
- Waiting weeks for lead lists after finishing events
- Manually uploading leads into CRMs… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 84 MB🔞 12+📱 iOS 16.1+🔖 v8.10.0🔄 updated 0d ago🌐 EN📂 Business💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.86 → 4.56 (improved 0.70★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-12
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #12Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
business card scanner·#12🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.53411★ | 337 | 4.53411★ this version |
| 🇧🇷 BR | 4.76743★ | 172 | 4.76743★ this version |
| 🇨🇦 CA | 4.68339★ | 1,475 | 4.68339★ this version |
| 🇩🇪 DE | 4.37387★ | 222 | 4.37387★ this version |
| 🇫🇷 FR | 4.71751★ | 354 | 4.71751★ this version |
| 🇬🇧 GB | 4.59063★ | 855 | 4.59063★ this version |
| 🇮🇳 IN | 4.72555★ | 317 | 4.72555★ this version |
| 🇯🇵 JP | 4.55814★ | 172 | 4.55814★ this version |
| 🇺🇸 US | 4.82144★ | 98,743 | 4.82144★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Popl: AI Lead Capture: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Popl Co
View all →📦 Portfolio summaryINDIE studio
2apps·$10K/mocombined
⚠ Concentrated — top app contributes 96% of combined revenue (single-app dependency)
Similar apps in Business
About this analysis
Why high confidence: 97,718 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Popl make per month?▴
Based on our ML-calibrated revenue forecast, Popl earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Popl?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Popl?▴
Popl is published by Popl Co on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Popl's BU Score?▴
Popl has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.