Pregnancy Baby Tracker - WTE
87
Quality Score
Excellent
Pregnancy Baby Tracker - WTE
High confidence
✍️ bumetric analysis
“
Pregnancy Baby Tracker - WTE is an iOS app from Everyday Health, Inc. in the Medical category, currently rated 4.9★ across 374,631 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 87: Excellent (strong product-market fit). For a Medical app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (117 MB) | +$26K |
| ⚙ Medical complexity ×1.55 | +$42K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$425K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $500K · 20× MRR multiple
💸
~3.5× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Medical category multiple | +12% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
20.5M
Lifetime downloads (US-equivalent)
Monthly active
5.1M
Daily active
1.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Medical engagement | ~55 installs / rating |
| 🔁 Medical D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.7
Market Position
0.0
Growth Velocity
5.0
Defensibility
5.3
Operational Safety
10.0
Founder Strength
5.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.87★ across 374,631 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($21K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (374,631 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.10
This release includes small optimizations and bug fixes. Thanks for choosing What to Expect! It’s users like you that make the WTE community a trusted source of support for millions.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Pregnancy Baby Tracker - WTE
- Developer
- Everyday Health, Inc.
- Bundle ID
- com.ryanbond.PregnancyTracker
- App Store URL
- Open in App Store
- Category
- Medical
- Content rating
- 17+
- Languages
- EN
Company
- Website
- www.whattoexpect.com
- Tagline
- Track Your Pregnancy Week by Week
- Description
- Not found
- Founded
- Not found
- HQ / Address
- New York
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $20.5K/mo
- Top-grossing rank
- Outside top 100 in US Medical
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/WhatToExpectWhenYoureExp… · instagram instagram.com/whattoexpect · twitter twitter.com/whattoexpect
- Not found
- Phone
- Not found
- Contact page
- whattoexpect.com/baby-products/pregna…
- About page
- whattoexpect.com/first-year/feeding-b…
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Publicly available data from Sensor Tower consistently reports "Pregnancy Tracker & Baby App by What to Expect" (Pregnancy Baby Tracker - WTE) as having "no revenue reported" in Q3 2024, Q1 2025, and Q2 2025. Forbes Health also lists the app as 'Free'. While its parent company, Everyday Health, Inc., has significant annual revenue, the app itself appears to be primarily a free, content-driven platform, likely monetized through advertising or data rather than direct in-app purchases or subscriptions.
Sources mentioned: Sensor Tower, Forbes Health, Everyday Health, Inc., Reddit, Adapty
📈Ratings growth374,631 ratings+26% lifetimeShow 3-year history estimate ▾
Tracked (21 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get the #1 Pregnancy & Baby Tracker App to follow your pregnancy week-by-week and log your baby’s day.
What to Expect is the world’s best-known all-in-one pregnancy and baby tracker app, trusted by more than 15 million parents. Our free app features daily pregnancy tracking and tips, a newborn and baby log, expert articles to support every stage, and connection with other parents in our Community.
Pregnancy Tracker
* 3D pregnancy videos showing weekly baby development from conception to birth
* Themed baby size comparisons featuring fruits, sports, snacks and more… View full description on the official store →
What to Expect is the world’s best-known all-in-one pregnancy and baby tracker app, trusted by more than 15 million parents. Our free app features daily pregnancy tracking and tips, a newborn and baby log, expert articles to support every stage, and connection with other parents in our Community.
Pregnancy Tracker
* 3D pregnancy videos showing weekly baby development from conception to birth
* Themed baby size comparisons featuring fruits, sports, snacks and more… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 117 MB🔞 17+📱 iOS 17.0+🔖 v26.10🔄 updated 0d ago🌐 EN📂 Medical💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Pregnancy Baby Tracker - WTE: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Everyday Health, Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$21K/mocombined
⚠ Concentrated — top app contributes 96% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 374,631 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Pregnancy Baby Tracker - WTE make per month?▴
Based on our ML-calibrated revenue forecast, Pregnancy Baby Tracker - WTE earns approximately $20K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Pregnancy Baby Tracker - WTE?▴
Browse the full Medical category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Pregnancy Baby Tracker - WTE?▴
Pregnancy Baby Tracker - WTE is published by Everyday Health, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Pregnancy Baby Tracker - WTE's BU Score?▴
Pregnancy Baby Tracker - WTE has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.