Propel: EBT, SNAP, WIC, & more
87
Quality Score
Excellent
Propel: EBT, SNAP, WIC, & more
High confidence
✍️ bumetric analysis
“
Propel: EBT, SNAP, WIC, & more is an iOS app from Propel Inc in the Finance category, currently rated 4.9★ across 554,607 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 87: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$155/mo · 51 ratings · 1.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $425K – $700K · 21× MRR multiple
💸
~7.5× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
21× MRR
👥 Estimated audience size
33.0M
Lifetime downloads (US-equivalent)
Monthly active
9.2M
Daily active
3.6M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.7
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.5
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.87★ across 554,607 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($30K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (554,607 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.23.0
Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Propel: EBT, SNAP, WIC, & more
- Developer
- Propel Inc
- Bundle ID
- com.propel.ebenefits
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Propel
- Description
- Propel is the simplest way to check your EBT balance, save money, get updates about your benefits, and so much more. Download the #1 EBT app for free. Trusted by over 5 million Americans.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $3.9MAI medium
- AI annual estimate
- $47.0M/yr
- ML model estimate / mo
- $27.4K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/ThePropelApp · instagram instagram.com/thepropel.app · linkedin linkedin.com/company/propel-inc · tiktok tiktok.com/@thepropelapp
- Not found
- Phone
- Not found
- Contact page
- propel.app/contact
- About page
- propel.app/about-us
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Propel: EBT, SNAP, WIC, & more" is free to use and does not generate revenue directly through in-app purchases or subscriptions. The parent company, Propel Inc., generated an estimated $47 million in revenue in 2024, primarily through advertising to relevant businesses within the app and interchange fees from its associated debit card product. This translates to an estimated monthly revenue of approximately $3.92 million for the company's operations centered around the app.
Sources mentioned: Forbes, Sensor Tower, Google Play Store, Propel Website, Wikipedia, Growjo, Owler
⭐Recent App Store Reviews49 latest · avg 3.76★ · 59.2% 5★ · 22.4% 1★
5★29 (59%)
4★5 (10%)
3★0 (0%)
2★4 (8%)
1★11 (22%)
+5,228 ratings/week
Praise: love ×13 great ×8 awesome ×3 recommend ×3 perfect ×1Complaints: hate ×1 expensive ×1 terrible ×1 bug ×1 crash ×1
Top positive
★★★★★ Exactly what ebt and gr users want
All your balances, upcoming payouts, and deal offers in real time in one spot! I feel bad for my friends who don’t know about it.…
★★★★★ Snap
Let’s you keep an eye on everything you buy , I personally love it.…
Top negative
★☆☆☆☆ Never works for me
This app truly sucks…
★☆☆☆☆ Slow to load
App has been down for days! Poses a problem because people cant lock/unlock their ebt cards without it.…
📈Ratings growth554,607 ratings+20% lifetimeShow 3-year history estimate ▾
Tracked (25 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Check your EBT balance instantly. Stay safe from EBT theft with top-tier security features. Find deals, jobs, benefit updates, and more ways to save money.
Propel is the #1 rated EBT app for checking your food stamp/SNAP balance.
Join the 5+ million people who trust Propel (formerly Providers, Fresh EBT) for a better way to manage their EBT, WIC, Social Security/SSI, and other benefits.
TRACK ALL YOUR BENEFITS IN ONE PLACE
Propel makes it easy to manage your benefits in one secure app:
- EBT
- WIC
- Child Tax Credit
- Cash benefits (TANF)
INSTANTLY SEE YOUR EBT BALANCE… View full description on the official store →
Propel is the #1 rated EBT app for checking your food stamp/SNAP balance.
Join the 5+ million people who trust Propel (formerly Providers, Fresh EBT) for a better way to manage their EBT, WIC, Social Security/SSI, and other benefits.
TRACK ALL YOUR BENEFITS IN ONE PLACE
Propel makes it easy to manage your benefits in one secure app:
- EBT
- WIC
- Child Tax Credit
- Cash benefits (TANF)
INSTANTLY SEE YOUR EBT BALANCE… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 49 MB🔞 4+📱 iOS 14.0+🔖 v8.23.0🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v8.19.0
2026-04
⭐
Rating ↑ 3.89 → 4.87 (improved 0.98★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↑ 1.50 → 2.67 (improved 1.17★)
2025-10
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
2025-10
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — propel.app
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Propel: EBT, SNAP, WIC, & more: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Propel Inc
View all →📦 Portfolio summaryINDIE studio
2apps·$30K/mocombined
⚠ Concentrated — top app contributes 89% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 554,607 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Propel make per month?▴
Based on our ML-calibrated revenue forecast, Propel earns approximately $27K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Propel?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Propel?▴
Propel is published by Propel Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Propel's BU Score?▴
Propel has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.