Reolink
59
Quality Score
Solid
Reolink
Medium confidence
✍️ bumetric analysis
“
Reolink is an iOS app from Reolink Digital Technology Co., Ltd in the Utilities category, currently rated 4.0★ across 8,085 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 59: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (508 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 12× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
12× MRR
👥 Estimated audience size
1.6M
Lifetime downloads (US-equivalent)
Monthly active
320K
Daily active
64K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
7.1
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.97★ across 8,085 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (8,085 ratings)METRIC | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (34 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.60.1
【Other】Bugs fixed and user experience improved
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Reolink
- Developer
- Reolink Digital Technology Co., Ltd
- Bundle ID
- com.reo.link
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, BG, HR, CS, NL, EN, ET, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, LV, LT, NB, PL, PT, RO, RU, SR, ZH, SL, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Reolink Official: Security Cameras and Systems for Home & Business
- Description
- Trusted by over 2 million users and featured in top-tier media, Reolink delivers reliable and budget-friendly security products for home and business worldwide.
- Founded
- 2009
- HQ / Address
- FLAT/RM 705 7/F, Fa Yuen Commercial Building 75-77, Fa Yuen Street, Mong KoK, KL, Hong Kong
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $986/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/ReolinkTech · instagram instagram.com/reolinkcams · twitter twitter.com/ReolinkTech · youtube youtube.com/channel/UCEHKZX6fFVtWd4tn…
- Not found
- Phone
- Not found
- Contact page
- reolink.com/contact-us
- About page
- reolink.com/about-us
📈Ratings growth8,085 ratings+20% lifetimeShow 3-year history estimate ▾
Tracked (42 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Reolink App is an easy-to-use security camera system surveillance app. It enables you to locally or remotely access your IP cameras and NVRs on mobile devices. You can monitor and watch live streaming of your home and business anywhere and anytime. It helps you easily get peace of mind.
Key Features:
1. Only 3 steps to access cameras and NVRs (at the same local network) --- the easiest solution ever.
2. Easy and friendly interface for all users to use.
3. Remotely monitor and watch live streaming via 3G/4G or WiFi anywhere and anytime.
4.… View full description on the official store →
Key Features:
1. Only 3 steps to access cameras and NVRs (at the same local network) --- the easiest solution ever.
2. Easy and friendly interface for all users to use.
3. Remotely monitor and watch live streaming via 3G/4G or WiFi anywhere and anytime.
4.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 508 MB🔞 4+📱 iOS 15.1+🔖 v4.60.1🔄 updated 0d ago🌐 AR, BG, HR, CS, NL +29📂 Utilities💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.94 → 3.97 (improved 2.03★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.10 → 1.94 (dropped 2.16★)
2026-03
⭐
Rating ↑ 1.95 → 4.10 (improved 2.15★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-03
⭐
Rating ↑ 1.50 → 2.00 (improved 0.50★)
2024-03
⭐
Rating ↑ 1.00 → 1.50 (improved 0.50★)
2024-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.18487★ | 833 | 4.18487★ this version |
| 🇧🇷 BR | 3.34783★ | 23 | 3.34783★ this version |
| 🇨🇦 CA | 4.14541★ | 1,169 | 4.14541★ this version |
| 🇩🇪 DE | 4.09886★ | 5,341 | 4.09886★ this version |
| 🇫🇷 FR | 4.3498★ | 2,207 | 4.3498★ this version |
| 🇬🇧 GB | 4.20885★ | 2,485 | 4.20885★ this version |
| 🇮🇳 IN | 3.44444★ | 18 | 3.44444★ this version |
| 🇯🇵 JP | 2.40984★ | 61 | 2.40984★ this version |
| 🇺🇸 US | 3.9662★ | 8,106 | 3.9662★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Reolink: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why medium confidence: 8,085 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Reolink make per month?▴
Based on our ML-calibrated revenue forecast, Reolink earns approximately $986/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Reolink?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Reolink?▴
Reolink is published by Reolink Digital Technology Co., Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Reolink's BU Score?▴
Reolink has a BU Score of 59/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.